Richard Borer

Richard Borer Email and Phone Number

Strategic Digital Marketing and Analytical Expert @ Executive Consulting
Via Wolf Ferrari, Rome,Italy
Richard Borer's Location
Detroit Metropolitan Area, United States, United States
Richard Borer's Contact Details

Richard Borer personal email

n/a
About Richard Borer

Strategic marketing manager uses data-driven insights to more competitively engage customers and increase revenue. Innovates to identify market opportunities, then executes to plan. Passionate about digital marketing technologies and data modeling.Specific skills implementing offline and online brand strategies for enterprises, including: analytics, behavioral targeting, content management, marketing automation, media, email, SEM, site optimization for SEO, display advertising, mobile, social media, call center, and integrating cross-channels.Specialties: Client Services & Consulting | Digital Marketing Strategy & Analytics | Strategic use of Data | Brand Marketing | Delivery Management.

Richard Borer's Current Company Details
Executive Consulting

Executive Consulting

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Strategic Digital Marketing and Analytical Expert
Via Wolf Ferrari, Rome,Italy
Website:
executiveconsulting.it
Employees:
4
Richard Borer Work Experience Details
  • Executive Consulting
    Owner, Consultant
    Executive Consulting 2006 - Present
    Strategy, planning, and execution in integrated multi-channel marketing, business intelligence, and e-commerce.-Developed Go-To-Market strategy for biotech lab-Led quality of response study for Fortune 5 company's Internet lead stream.-Reconstructed national plumbing franchise marketing strategy to multi-faceted localized digital approach.
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  • Onemagnify
    Analytics Consultant
    Onemagnify Jan 2023 - Mar 2024
    Detroit, Mi, Us
    Led eCommerce analytics for Ford Accessories and Ford Parts using Adobe Analytics and other BI tools. Analyzed A/B/N tests using Adobe Target. Developed real-time eCommerce KPI dashboard combining multiple data sources and dynamic calculations. Developed business performance optimization from media performance using Domo analytics platform.
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  • Atypical Digital
    Director Global Account Executive
    Atypical Digital Jun 2022 - Jan 2023
    New York, New York, Us
    Led strategic direction at Atypical Digital transforming digital marketing practices into customer journey engagement with customer data platforms. Brought high-tech practices of customer engagement to the Life Sciences industry. Amplifying results at scale. Managed partner relationship with Adobe Systems and Magnolia Systems.
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  • Mode
    Enterprise Customer Success Manager
    Mode 2021 - Jun 2022
    San Francisco, California, Us
    Develop strategic partnerships with enterprise-scale clients to increase velocity of access, analysis, presentation, and monetization of data insights. Utilized analytical platform that included data warehouse connections, notebook modeling, and business intelligence analytics and visualization.
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  • Ttec
    Senior Consultant
    Ttec 2018 - 2020
    Greenwood Village, Colorado, Us
    Built, utilized, and enhanced Customer Data Platform for performance driven marketing.-Established data collection and validation of all 1. digital media 2. owned website activity and 3. customer demographic and sales history for four national automotive brands.-Generated analyses to identify sales lift and site activity lift for complex marketing campaigns.
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  • Optimization Group
    Principal Consultant
    Optimization Group 2017 - 2018
    Identified optimization opportunities through multiple analytics and data modeling tools.-Directed analytics and data modeling for key accounts at Campbell Ewald using Adobe Analytics, Adobe Experience Manager, Google Analytics, R.-Trained team of analysts in process improvement.
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  • Google
    Principal Analytical Lead
    Google 2015 - 2017
    Mountain View, Ca, Us
    Enhanced Return on Advertising Spend (ROAS) for enterprise-scale advertisers through digital attribution, TV attribution, media mix modeling, audience analysis, and content optimization.-Developed actionable strategic marketing performance insights. -Provided high-value recommendations to media agencies to optimize media mix an allocate budget.
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  • Adobe Systems
    Strategic Account Manager
    Adobe Systems 2010 - 2015
    San Jose, Ca, Us
    -Consulted clients on best practices and align integrated enterprise-scale SaaS solutions to their strategy.-Aligned solution road maps against client value drivers.-Engaged C-level suite strategically and Director/Managers tactically to ensure client realizes Return on Marketing Investment (ROMI).
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  • Localbiznow
    Chief Operations Officer
    Localbiznow 2006 - 2009
    Set the strategy and implemented plans to scale-up the Internet start-up's operations. Developed corporate strategy, marketing and sales strategy. Executed against strategic plans for rapid-growth North-America services roll-out.Managed the build and operations of hyper-local search marketing services platform consisting of:-PPC Search Engine Marketing bid capabilities for 100's of clients in 100+ categories managing 10,000+ key words and 1,000+ locales.-Web-interface consoles for sales force, sales management team, and overall administration.
  • Saab Cars, Usa
    Interactive Manager
    Saab Cars, Usa 2004 - 2005
    Managed saabUSA.com web site, shopping processes, user experience, on line advertising, search engine optimization, promotional activities, opt-in email program, email re-contact program, and CD ROM brochures
  • General Motors
    Business Development Manager, Gm Buypower
    General Motors 2002 - 2004
    Detroit, Michigan, Us
    Optimized Internet data transaction volumes (sales leads) from 3rd party web sites to impact profit.
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  • General Motors
    Ecommerce Project Manager / Gm Family First Web Site Manager
    General Motors 2000 - 2002
    Detroit, Michigan, Us
    Supervised operations for GMFamilyFirst website; database, web server, and content.Managed development and implementation of GMFamilySavings web site.Coordinated development of site launch promotion plan including online-sweepstakes. Implemented website performance measurement plan focusing on business metrics.
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  • Extang Corporation
    Vice President
    Extang Corporation 1993 - 1999
    Ann Arbor, Mi, Us
    Developed and implemented strategic plan for turn-around of midwestern manufacturing company.Developed annual business plans including forecasts, and production schedules. Supervised three division managers; collectively managed 39 employees.
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Richard Borer Skills

Digital Marketing Strategy E Commerce Lead Generation Analytics Marketing Strategy Business Development Seo Management Sem Leadership Saas Marketing Management Strategic Planning Sales Management Advertising Business Planning Crm Digital Strategy Negotiation Program Management Online Advertising Start Ups Web Analytics Business Intelligence Strategic Partnerships Competitive Analysis Salesforce.com Ppc Product Marketing Product Management Integrated Marketing Online Marketing Cross Functional Team Leadership Data Modeling R Sas Regression Analysis Budgets Multi Channel Marketing Direct Marketing Forecasting

Richard Borer Education Details

  • Northwestern University
    Northwestern University
    Predictive Analytics
  • University Of Michigan - Stephen M. Ross School Of Business
    University Of Michigan - Stephen M. Ross School Of Business
    And Obhrm
  • University Of Michigan
    University Of Michigan
    Economics

Frequently Asked Questions about Richard Borer

What company does Richard Borer work for?

Richard Borer works for Executive Consulting

What is Richard Borer's role at the current company?

Richard Borer's current role is Strategic Digital Marketing and Analytical Expert.

What is Richard Borer's email address?

Richard Borer's email address is rb****@****gle.com

What is Richard Borer's direct phone number?

Richard Borer's direct phone number is +173430*****

What schools did Richard Borer attend?

Richard Borer attended Northwestern University, University Of Michigan - Stephen M. Ross School Of Business, University Of Michigan.

What are some of Richard Borer's interests?

Richard Borer has interest in Science And Technology, Economic Empowerment, Arts And Culture, Health.

What skills is Richard Borer known for?

Richard Borer has skills like Digital Marketing, Strategy, E Commerce, Lead Generation, Analytics, Marketing Strategy, Business Development, Seo, Management, Sem, Leadership, Saas.

Who are Richard Borer's colleagues?

Richard Borer's colleagues are Ali Khalil.

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