Rich Bornstein Email & Phone Number

Los Angeles, Ca, Us

The lead creative force, building content and marketing campaigns for top brands and companies in the entertainment, technology, healthcare, e-commerce, non-profit, and other diverse industries. MARKETING • Marketing strategies, budgets, and identify key performance indicators (KPIs)• Collaborate with executive teams, communications/PR, partners, and other cross-functional departments• Develop/implement multimedia marketing, branding, and advertising to build a cohesive message across traditional and all digital and social media platforms• Analyze data to identify high-performing channels and drive revenuePRODUCTION• Generate and oversee video production from concept to final post-production, including script, storyboards, production schedules, on-set management, and editing• Reimagine and edit video content to maximize engagement on all platformsKEY PROJECTS★ Earned local Emmy nominations on SoCal Scene for Spectrum News 1★ Television Academy Foundation: Increased donor contributions by 20% and awareness by 25% with the “Get Involved” campaign ★ Adobe: Produced branded marketing content to launch their cloud-based SaaS After Effects product★ Quincy Jones, III: Captured over 1M internet views for the “Feel Rich” health initiative★ ★ Kelley Blue Book: Expanded global footprint with worldwide content design, production, and strategy★ LA Food & Wine Festival: Helped secure a successful launch of the event by producing strategic content

Successfully raised awareness for diabetes by shaping the strategy, storytelling, creative direction, and budgets for video content presented on multi-platform weekly magazine series DLife-TV. • Researched, produced, and launched compelling pieces to build a solid video library and gain the reputation as the largest diabetes community and resource on YouTube and other social media platforms.• Collaborated with senior leaders to identify stories that reflected the brand goals and vision.KEY ACHIEVEMENTS:★ Gained over 100K views per episode and millions of additional media impressions.★ Medtronic, Nimas, Abbott (Freestyle), Eli Lilly, and Novo Nordisk: Developed multi-media content for websites, social media, and advertising tied to the positive image generated by D-Life TV.★ CNBC/D-Life TV: Increased viewership by 50% and social/digital media reach by 40% by producing a popular video series featuring such well-known figures MLB legend Jackie Robinson, guitarist Leslie West, Olympic champion Billy Mills, and others.

Los Angeles, Ca, Us

Key component for the design and implementation marketing, communications, and branding campaigns as well as producing all facets of content creation for video and other visual assets for entertainment companies, start-ups, and related industries.• Led and managed comprehensive strategic marketing plans that raised global awareness and brand recognition for clients• Generated long- and short-form video content for broadcast that increased viewer and brand loyaltyKEY PROJECTS AND CLIENTS★ ESPN: Travelled globally to produce stories for broadcasting. Retained as the lead West Coast Producer and Head of West Coast Production for the “Cold Pizza” morning show.★ Sundance Channel Launch: Solidified the channel’s brand image for innovative, high quality content and gained viewer loyalty by developing and producing provocative digital content.

Held long-term contracts to develop, implement, and direct results-oriented branding campaigns to promote the awareness and sales of releases for the Home Entertainment and secondary markets.• Drove retail sales and revenue by repositioning established brands to appeal to new and existing audiences.• Developed, produced, and edited videos and other digital marketing collateral in multiple formats.• Created digital marketing collateral and press kits designed to capture earned media and PR placement.SAMPLE OF TITLES★ Field of Dreams, Sixth Sense, Jungle Book, Animal House, Bourne Identity, Munich, Schindler’s List, 40-year-old Virgin, and hundreds of others.