As Chief Marketing Officer at Starfall LLC, I lead our mission and GTM strategy to make fashion inclusive and accessible for all, focusing on extending our women's life style and plus size clothing lines up to Plus Size (3XL/4XL). My work involves:--Developing and executing direct-to-consumer retail marketing strategies with a strong focus on social media (TikTok, Facebook, Instagram) to engage our audience and promote our inclusive brand mission.--Creating impactful video and social content that emphasizes empowerment, style, and inclusivity, connecting personally with our target demographic.--Building partnerships with influencers who share our values, broadening our reach and fostering a community committed to fashion inclusivity.--Monitoring market trends for opportunities in Plus Size apparel and collaborating across teams to ensure a cohesive brand message and seamless customer experience.--Managing Shopify website and API Integrations for all e-commerce and marketing automation functions.I am passionate about using creative and strategic marketing to empower women through fashion that's as inclusive as it is stylish.

Founder of GroupRB, LLC. We help businesses with AI/ChatGPT, marketing strategy, online marketing, web design, SEO, local listings, reputation management, social media strategy, brand identity, paid advertising and fractional CMO work.

Responsible for overseeing the GTM strategy, planning, development and execution of an organization's digital and traditional marketing, press relations, brand management, and advertising initiatives. Included buildout and GTM strategy of our Martech SaaS and Communications Platform as a Services (CPaaS) utilizing vendors in the US and Europe.

Focused on selling the award-winning IHUBApp Digital Experience Platform (SaaS) to digital agencies, brands, publishing firms and other companies wanting to cater to large, diverse audiences by creating GTM strategy, tailored messaging and content, and delivering information that people want, when and where they want it.Responsible for brand positioning, niche product development and marketing, and sales in the US, Canada and Australia.

Works with the residential and commercial business leaders and with cross-functional partners across the company to build and execute promotional campaigns to drive traffic, units and revenue growth across all sales channels.Leads the creation and execution of marketing plans and programs that support new products and services.Develops and nurtures a brand identity and positioning that is competitively differentiating and implements communications plans that extend the brand across all customer touchpoints.Manages the relationships with the advertising/digital agencies and market research companies, providing direction, defining priorities, and setting timelines.Evaluates the performance of the marketing campaigns and tactics and adjusts as needed.Manages and optimizes the marketing budget, media mix, and channel allocations.

Responsible for guiding Morris' digital & marketing vision & product innovation, digital & advertising sales and training, product development, fulfillment & audience growth to drive innovation, audience engagement as well as both for growing consumer and advertising revenue across digital platforms for the 50+ Morris Media Network brands across the United States, Australia, and Europe.This includes overseeing all aspects of online development and audience for the company's travel, lifestyle, sporting, city mag, business & equine publishing brands.

Managing director who launched startup of national digital media agency for developing, selling, & servicing Lee Enterprises' suite of digital products to SMBs and regional companies including e-commerce, PPC/SEO/SEM/SER/Google Analytics/Reporting and local search.Responsible for digital initiatives and GTM strategies for the print, magazine, cable and telecommunications companies as well as other affiliate Morris companies.

Responsible for overall call center sales, operations & retention, lead management, and product strategy for VG companies and affiliates, numbering 20+ call centers and nearly 1,200 agents. Responsible for managing dealer/agent program. Internet, Phone, Wireless, and Fiber B2B sales.

Responsible for the overall inbound and outbound call center sales of digital phone, high speed data, wireless, and cable TV for the Charlotte Division of Time Warner Cable.

Managing director and member of the Senior Management Team that led two sales and service companies (CLEC (including wireless, local, data) and Long Distance) serving over 70,000 customers business & residential customers. Responsible for the overall strategic vision, customer care, network strategy, GTM strategy and Profit and Loss (P&L) functions.Additional responsibilities involved product research (VOIP, VoipPBX, SaaS services) and carrier (cxr) relations (including contract and pricing negotiation)