Richard Brige Email & Phone Number

Lille, FR

Bondues, Hauts-de-France, FR

Roubaix, Nord, FR

• Responsable du développement de la marque sur le web et de l’amélioration de l’expérience client en France et à l’international dans une logique omnicanale:
• Cadrage de la stratégie budgétaire digitale: construction et suivi des budgets/P&L, élaboration & pilotage des objectifs.
• Construction du plan d'animation et définition des dispositifs digitaux (plan média, CRM, réseaux sociaux, e-merchandising, parcours client, etc.).
• Pilotage et coordination transverse des équipes CRM digitales: définition de la pression commerciale (planning, ciblage, routage) et suivi des KPI's.
• Gestion de projets digitaux et omnicanaux: internationalisation, refonte site, migration site, avis produits/clients, optimisations UX/UI, etc.
• Gestion des contenus digitaux: shoot photos, descriptifs produits, brand content, community management.

Nantes, FR

Intervention en tant que professeur freelance en école de commerce pour des bachelors Marketing et Communication autour de 2 modules:- E-réputation et marketing d'influence- Sociologie du consommateur

Neuilly Sur Seine, Ile De France, FR

• Garant du développement d’un portefeuille de marques en ligne et du pilotage budgetaire (~400K€ annuel):
• Gestion d’un portefeuille de marques (Dior, Chanel, Guerlain, Sephora Collection et marques du programme Beauty To Go).
• Préparation, négociation et pilotage des budgets marketing annuels.
• Élaboration des plans d’actions marques & mise en place des campagnes trade marketing sur les différents supports digitaux EMEA (e-shop, média, social media).
• Développement de l’offre produits 100% web (sélection produits, forecasts, plans de lancement).
• Pilotage catégoriel et analyse de la performance commerciale.

Roubaix, FR

• The optimization of the free channels (€200K yearly budget):- Improvement of the commercial emails' main KPIs: deliverability, opening rate, reactivity rate, conversion rate.- Development of personalization and.
• Some figures:- Emails: 200K addresses with 22 million sendings per year. +14% of reactivity rate over the last 12 months.- Social media: 35K Facebook fans & 2400 Instagram followers.
• The animation of the assortment:- Definition of the marketing plan.- Implementation of the merchandising strategy to improve the conversion rate.- Development of commercial offers
• The building up and analysis of the day-to-day management of the countries- Dashboards implementation (Omniture, Google Analytics).- Business metrics analysis: traffic, conversion rate, buying rate, dropout rate.
• The construction, the selection and the publication of the product offering:- Responsible of the publication and the timing of the offer.- Development of the homeware range (decoration and furniture) and setting up the.
• Some figures:- Around 5000 product references.- 3,5 million euros of sales yearly > +22% for the home department and +0,1 pt of conversion.

Roubaix, FR

• By optimizing the online assortment of these divisions, my role is to drive the ongoing sales performance making sure that the business maximises the incredible potential for growth:
• Structuring the online assortment: - Implement the e-merchandising strategies. - Optimize the online customer experience. - Coordinate and monitor the uploading of products.
• Monitoring business activity: - Daily monitoring of KPI's: online conversion, turnover, margin. - Track the business operations effectiveness. - Build dashboards. - Analyse the results and propose actions plan.
• Improvement of the commercial quality: - Availability and offers' relevance. - Business intelligence.
• Project management: - Redefining the overall strategy of the sportswear and entertainment tab. - Tabs redesign. - Customization of the website.
• Improvement of the attractiveness and awareness online: trafic (SEO, SEM, emails), social media and blogs.

Paris, FR

• Develop and implement local trade and brand marketing campaigns for European websites.
• Promote the Anne Weyburn brand abroad.
• Implement dashboards and monitor business activities.
• Collaborate with all the divisions: brands, supply chain, communication, subsidiaries, etc.
• Work with the social and content teams for the country to ensure all marketing activity is aligned.
• Guidance on social networks.

Boulogne Sur Mer Cedex, FR

• Develop business and partnerships in Great-Britain.
• Develop and improve the brand presence online (SEO, search campaigns) and offline (brand presentation and promotion to tourism stakeholders).
• Monitor brand campaigns.
• CRM analysis: online and offline customer behavior, British tourism market trends.

Hannover, Lower Saxony, DE

• Maximize traffic acquisition through the optimization of SEO texts.
• Support the trade marketing manager in brand marketing campaigns: content pages implementation, product sheets improvement, etc.
• Redefine the annotation system online.
• Benchmarking.

Master Of Business Administration (M.B.A.), Marketing, Finance And Management

Master'S Degree, International Marketing

Master'S Degree, Licenciatura En Investigacion Y Tecnicas De Mercado

Bachelor'S Degree, Foreign Applied Languages