Responsable du développement de la marque sur le web et de l’amélioration de l’expérience client en France et à l’international dans une logique omnicanale :● Cadrage de la stratégie budgétaire digitale : construction et suivi des budgets/P&L, élaboration & pilotage des objectifs.● Construction du plan d'animation et définition des dispositifs digitaux (plan média, CRM, réseaux sociaux, e-merchandising, parcours client, etc.).● Pilotage et coordination transverse des équipes CRM digitales: définition de la pression commerciale (planning, ciblage, routage) et suivi des KPI's.● Gestion de projets digitaux et omnicanaux : internationalisation, refonte site, migration site, avis produits/clients, optimisations UX/UI, etc.● Gestion des contenus digitaux : shoot photos, descriptifs produits, brand content, community management.● Recrutement et animation des communautés d'influence et RP.● Pilotage des performances commerciales & mise en place de plan d’actions correctives.

Intervention en tant que professeur freelance en école de commerce pour des bachelors Marketing et Communication autour de 2 modules:- E-réputation et marketing d'influence- Sociologie du consommateur

Garant du développement d’un portefeuille de marques en ligne et du pilotage budgetaire (~400K€ annuel) :● Gestion d’un portefeuille de marques (Dior, Chanel, Guerlain, Sephora Collection et marques du programme Beauty To Go).● Préparation, négociation et pilotage des budgets marketing annuels.● Élaboration des plans d’actions marques & mise en place des campagnes trade marketing sur les différents supports digitaux EMEA (e-shop, média, social media).● Développement de l’offre produits 100% web (sélection produits, forecasts, plans de lancement).● Pilotage catégoriel et analyse de la performance commerciale.● Suivi des négociations et de la facturation.● Négociation des moyens moteurs (échantillons, GWPs, etc.).

● The optimization of the free channels (€200K yearly budget):- Improvement of the commercial emails' main KPIs: deliverability, opening rate, reactivity rate, conversion rate.- Development of personalization and triggers.- Management of the provider system (Silverpop > Adobe Campaign).- SEO texts update and keywords trend analysis. • Some figures:- Emails: 200K addresses with 22 million sendings per year. +14% of reactivity rate over the last 12 months.- Social media: 35K Facebook fans & 2400 Instagram followers.● The animation of the assortment:- Definition of the marketing plan.- Implementation of the merchandising strategy to improve the conversion rate.- Development of commercial offers ● The building up and analysis of the day-to-day management of the countries- Dashboards implementation (Omniture, Google Analytics).- Business metrics analysis: traffic, conversion rate, buying rate, dropout rate, margin rate, AOV, AIV.- Implementation of action plans.● The construction, the selection and the publication of the product offering:- Responsible of the publication and the timing of the offer.- Development of the homeware range (decoration and furniture) and setting up the customer service policy.- Setting up of the pricing level according COGS and margin targets.• Some figures:- Around 5000 product references.- 3,5 million euros of sales yearly > +22% for the home department and +0,1 pt of conversion.● The improvement of the shopping experience.

By optimizing the online assortment of these divisions, my role is to drive the ongoing sales performance making sure that the business maximises the incredible potential for growth:● Structuring the online assortment: - Implement the e-merchandising strategies. - Optimize the online customer experience. - Coordinate and monitor the uploading of products.● Monitoring business activity: - Daily monitoring of KPI's: online conversion, turnover, margin. - Track the business operations effectiveness. - Build dashboards. - Analyse the results and propose actions plan.● Improvement of the commercial quality: - Availability and offers' relevance. - Business intelligence.● Project management: - Redefining the overall strategy of the sportswear and entertainment tab. - Tabs redesign. - Customization of the website.● Improvement of the attractiveness and awareness online: trafic (SEO, SEM, emails), social media and blogs.● Management team.

● Develop and implement local trade and brand marketing campaigns for European websites.● Promote the Anne Weyburn brand abroad.● Implement dashboards and monitor business activities.● Collaborate with all the divisions: brands, supply chain, communication, subsidiaries, etc.● Work with the social and content teams for the country to ensure all marketing activity is aligned.● Guidance on social networks.

● Develop business and partnerships in Great-Britain. ● Develop and improve the brand presence online (SEO, search campaigns) and offline (brand presentation and promotion to tourism stakeholders).● Monitor brand campaigns.● CRM analysis: online and offline customer behavior, British tourism market trends.

● Maximize traffic acquisition through the optimization of SEO texts.● Support the trade marketing manager in brand marketing campaigns: content pages implementation, product sheets improvement, etc.● Redefine the annotation system online.● Benchmarking.