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Fractional Growth and Strategy Advisor - CMO / Corporate Entrepreneur / Board MemberTrusted advisor and board member providing pragmatic strategy development and effective execution leadership to stalled mid-caps and high potential start-ups. Results include leading turnarounds of branded durable goods and SaaS businesses. Work with teams to enhance business value enabling two successful founder exits.Leadership process includes building strong teams and processes, understanding channel and competitive dynamics, creating partnerships and leveraging underutilized organizational strengths. Successfully expanded businesses in multiple channels, including direct B2B, VAR's, MRO, two-step and big box.Trusted member of executive management teams. Effective communicator from the boardroom to the shop floor.Global marketing and sales leadership experience includes Stanley / Black & Decker and Danaher / Fortive / Vontier. Skills include marketing strategy, sales management, product development and product management, business development, digital marketing, change management/turnarounds, and acquisitions.
Bdc - Business Development Consultants Nc.
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Fractional Cmo And Advisory Board MemberBdc - Business Development Consultants Nc. Jan 2012 - PresentProviding business strategy, marketing and commercial leadership advice and execution to CEO's and companies looking to reenergize stalled businesses or accelerate growth.Clients include:- Bayley Service Intelligence - Automotive SaaS for OEM Dealerships- Vigilant Cyber Security - IOT Security- APX Data - Public Safety SaaS- Caster Concepts - Industrial B2B- Gilbarco Veeder-Root - International market entry strategy and POS SaaS business growth- Patriot Capital Corporation - B2B equipment financing- Insite360 - SaaS logistics and IoT- Partner, Chief Outsiders
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Board Of AdvisorsAvtec Inc. Mar 2013 - Mar 2019Lexington, S.C., UsConsulted with CEO, President and management team to identify growth opportunities from product development, digital marketing, and sales channel strategies. These strategies were executed to successfully expand the business in multiple areas. Motorola (MSI) acquired Avtec in March, 2019 to expand their platform of mission-critical communications technologies. -
Vice-President, Marketing, North AmericaGilbarco Veeder-Root Sep 2002 - Jan 2012Greensboro, N.C., UsIdentifying and implementing various strategies to enhance product development, sales and brand.Highlights Include: ♦ Expanded revenue and profitability. Utilized segmentation and product strategies, delivering increased average sales price and expanded market share. ♦ Member of the executive management team and global strategy council.♦ Conquered multiple business challenges including accelerated replacement cycle, developing digital marketing strategy and global growth. ♦ Developed and managed a team of over 30 marketing associates in product management, pricing, brand positioning, marketing communications, channel management and aftermarket growth. Cross-functional leadership of project teams including engineering, operations, and finance in EMEA, Asia, and South America. -
Vice President Global MarketingGilbarco Veeder-Root Sep 2002 - Jan 2008Greensboro, N.C., UsLeadership of business strategy development, product management, pricing, brand and global product development, including new product development and commercialization processes. Highlights Include:♦ Successfully shortened product development time and increased engineering capacity. Strategies resulted in a standardized global product offering, reduced SKU count and significantly improving quality.♦ Reversed European share loss, subsequently winning Shell global supply contract. ♦ Rebuilt marketing team, developed marketing, sales forecasting and commercialization processes that focused brand image and accelerated time to market.
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Director Of Global MarketingStanley Works 1997 - 2002New Britain, Ct, UsDeveloped and executed multi channel product and brand strategies for the Proto, Blackhawk, Stanley, Mac Tools, Husky brands. Created profitable growth with W.W. Grainger, Wal-Mart and The Home Depot by delivering innovative products and programs that helped expand their sales.Repositioned Husky Mechanics Tools program to capture identified market share opportunity and improve profits on what was a break-even program. Captured mid 8 figure single SKU order from Wal-Mart. Expanded market share at several MRO/VAR accounts in face of aggressive competitive attacks and pressure on category ROI.Led development and introduction of innovative products in multiple channels and geographies. Rationalized product lines across EMEA, NA and Asia. Optimized costs with LCR factory strategy. -
National Sales And Marketing Manager / Global Product Marketing ManagerBlack & Decker / Dewalt 1985 - 1997Towson, Md, UsMarketing and sales leader responsible for establishing growth in new product categories and distribution channels. Led brand transition from General Electric to Black & Decker in housewares business. Lead Canadian sales team to record sales and profitability while increasing on-time delivery and inventory turns. Recruited and managed marketing and sales team with zero unplanned turnover. Captured first-ever branded category listing at Canadian Tire, market leader in Canada. Built a relationship with and converted competitions leading distributor (40% share) to B&D program.
Richard Browne Skills
Richard Browne Education Details
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Wake Forest University School Of BusinessStrategy And Marketing Management -
Wilfrid Laurier UniversityGeneral Management
Frequently Asked Questions about Richard Browne
What company does Richard Browne work for?
Richard Browne works for Bdc - Business Development Consultants Nc.
What is Richard Browne's role at the current company?
Richard Browne's current role is Fractional CMO / Board Member.
What is Richard Browne's email address?
Richard Browne's email address is rb****@****orp.com
What is Richard Browne's direct phone number?
Richard Browne's direct phone number is +140491*****
What schools did Richard Browne attend?
Richard Browne attended Wake Forest University School Of Business, Wilfrid Laurier University.
What are some of Richard Browne's interests?
Richard Browne has interest in Wake Forest University, Board Of Advisors Member, Social Services, Executive Mentors Program, University Of North Carolina Greensboro, Industries Of The Blind, Economic Empowerment, Education, Babcock School, Science And Technology.
What skills is Richard Browne known for?
Richard Browne has skills like Strategy, Product Marketing, Marketing Strategy, Cross Functional Team Leadership, Product Development, Strategic Planning, Marketing Management, Product Management, Management, Leadership, Business Strategy, P&l Management.
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