The Thread Team is a group of seasoned Agency and Client marketers who share a belief that unlocking the power of AI, data and digital technologies to realise the potential in customer-centric businesses shouldn't be so difficult.We’re great fans of technology, smart data and common sense. We like to think hard and fast and then get things done. Rumour has it that we’re refreshing and exciting to work with too!London based - but nomadic, we're working with some of the biggest and best names in automotive, luxury, retail, financial services and entertainment.

I work with clients, focusing on digital, data-driven transformation. across multiple markets. I provide Strategic Consultancy; Orchestration; Team-Building, Facilitation and Innovation services on a project, retained and advisory basis.I bring a passion for technology, data and creativity and the experience to support the creation of value in organisations. In the spring of 2024 I completed the Oxford University Said Business School AI Programme.Projects have included strategic pitch and business development support for businesses in the UK and Globally, Proposition Development and Go To Market Strategy creation.I believe in the power of collaboration and cross-functional, design-led working practise to achieve outcomes. As such I am a trusted advisor, facilitator and passionate orchestrator.- Leading a global team of Strategists to develop a Global Media Strategy for a Media group's multi-billion Euro pitch in the Automotive sector.- Building a team to deliver a 360 degree Sponsorship evaluation to the C-suite of a leading lager brand. The project involved evaluation design, Econometric Analysis, field research and reporting. The evaluation and recommendations have been accepted by the business and we will now develop a strategy to build on the success of the Sponsorship Platform leveraging customer data and content.- Leading the data-driven marketing transformation projects for LIDA, O2 and Jaguar Land Rover. Our truly transformative Marketing strategies and organisational design have now been implemented and are delivering significant returns to the businesses.- Consulting with nuwe, a start-up in the digital wellness category to help refine and activate a go to market strategy as part of the Mobile World Congress Bootcamp in Barcelona.- Proposition development and brand consultancy for Google in Kenya.- Leading the strategic development and initial creative development for Heineken's Canne's Lion-winning Star Player UEFA campaign with AKQA.

Empowering social media users to stand-up to hate speech, make social media social and unlock measurable value for business, teams and real people.

Working with the Executive Education team inspiring students about Digital Strategy in practise.

Proud to be mentoring the next generation of LGBTQ+ talent in the Digital Marketing and Communications space.

Working with the ACF team to provide senior counsel and execution to ACF research clients on product and service re-imagining and re-shaping. I’m responsible for ACF’s digital distribution strategy to investors. I bring an innovative and market leading reputation providing insight and execution for companies from small cap growth to mega-cap blue chips.

Working across teams at Deezer as a Consultant, my role was to support the definition and activation of a Partnership Value Proposition in line with Deezer’s refreshed positioning. I worked with stakeholders across the business including C-Suite, Product, Marketing, Operations and Commercial teams to develop a framework for change; building an implementation plan to scale the B2B marketing function. This included recruitment and onboarding of specialists and the activation of cross-functional capability across the business - working with Partners to drive real, measurable and manageable value.I developed a Value Proposition platform and storytelling approach. I project managed activation alongside a dynamic Business Development team, supporting key initiatives and winning pitch delivery across Automotive, Media, Telco and Retail categories in North America, South America and Europe.I led the Partnership Marketing Activation work stream across existing EMEA and Global partners. I developed working practises; cross-functional workshops and value propositions that successfully drove growth and opened new opportunities for content and experience-led innovation across key verticals - notably VOD; Sports and Automotive.

Leading an integrated team as part of M&C Saatchi LIDA's Strategy Unit, primarily working with O2 and Jaguar Land Rover. I have delivered Digital and Data-led marketing transformation projects for both clients which are now embedded into the day-to-day working of the Marketing teams across Client and Agency.

Part of the MultiAdaptor team alongside Google in London and Kenya. We are developing a new brand proposition, positioning and user experience that will use mobile technologies to open-up new opportunities and engage with the Kenyan mass market.

I led the development of Bright Blue Day's 'GoTo Brand' proposition. The proposition brings together a powerful understanding of data science, digital technology and brand storytelling to create engaging experiences for people in their day-to-day lives and real value for brands.As a member of the Bright Blue Day Board I was responsible for the quality and visibility of our Strategic Planning, Communications Planning and User Experience offering across all accounts within the Agency. These included UBS, ScottishPower, Zurich, Knight Frank, HP, Visa, Carrenza and FT How To Spend It. Over the five years I was with Bright Blue Day I built and managed a team of multidisciplinary Planners and UX professionals both directly with Bright Blue Day and as part of a larger specialist network. I also contributed to the burgeoning creative and marketing community in and around Bournemouth - supporting Bournemouth University as a visiting lecturer and speaking on Brand Purpose and Experience Strategy to peers and students.

Leading the Strategic development and engagement of clients across the agency around digital and integrated communications solutions. My role is to drive the development and implementation of best in class multi-channel engagement tools and techniques across all direct response channels within the Agency.

Working as part of a core team, I was responsible for the definition and delivery of Pan European CRM and communications strategies for the Nissan Europe business based in Paris.

Whilst at razorfish in London I was responsible for the development of the Information Architecture Team within the wider razorfish community - developing and promoting tools and techniques and smoothing the integration of the new discipline into the traditional creative / technology production process.I was leader of the razorfish Accessibility group - promoting accessible design and technology to the wider design community.I worked with many blue chip clients including bp, Cisco Systems [San Jose and London], Nissan Europe [Amsterdam], Oddbins and Panalpina [Basel].