Building experiments and driving impact across Confluence's Growth Land program. Focusing on identifying opportunities building experiences across Discovery, Signup, Onboarding, Trial, and Purchase.

Atlassian empowers customers to confidently migrate to the Cloud.I led a design team focused on the Cloud migration experience for customers hosted on Server & Data Center deployments.

» Built net-new flows + strategies to increase JSM, JSW, and Confluence trial activations by 30% and generated a 7% revenue increase optimizing existing flows» Authored thought-leadership for internal replication and scalability

» Worked across 9 product and engineering teams to redesign Northern Trust’s Hedge Fund Services platform; resulting in improved performance, functionality, and usability ( 90% of internal users said experience had ‘greatly improved’ )» Led cross-functional workshops to educate teams on UX best practices for scaling data-dense apps across Web + Mobile properties; in addition to advocating for accessibility, scrum frameworks, and usability testing» Unified the platform’s design language via Northern Trust’s Design System and contributing +12 shared components and patterns that other teams adopted

» Drove redesign of a data-set focused product, built within MS Excel’s third-party plugin ecosystem, to support clients aggregating large data sets.

» Led design for cohesion’s 'intelligent building' platform, which could act as a building's 'digital twin, ' launching across Web + Mobile + Android + iOS.» “Most Intelligent Office Building” Realcomm Digie Award (2020)

» Drove the design of a client-facing point of sale tool. Responsible for design strategy, research, and implementation. Led cross-functional teams through various workshops for alignment.» Managed a $500k budget to build an enterprise level design system, containing 27 components (sketch + react), with supporting documentation on governance and components.
» ‘JLL da Vinci Innovation’ Award (2018)

- Worked directly with JLL product teams, to create a strategy, information architecture, and usability testing protocols for an end-to-end broker admin platform, which upon launch improved internal efficiency by 2400%. - This initiative turned a 6-week consultancy turn into a 9-month retainer, with me ultimately leaving to work directly with JLL.

The 1st IC strategy hire for Omobono's U.S. Headquarters in Chicago, a B2B consulting & marketing firm that The Marketing Practice bought in 2021.⚒ I would routinely:- lead research studies from set-up to facilitation, analysis, synthesis, & shareout- facilitate client presentations, brainstorms, & workshops- create user-experience artifacts like journey maps, wireframes, prototypes, & service blueprints- provide recommendations on brand strategy, message houses, & channel strategies- write thought leadership on new trends technologies clients & new business- collaborate with internal teams to accurately build out project timelines against client expectations💪 I strengthen these skills...- crafting concise, memorable, & actionable strategic direction via decks- projecting intent & action in advance to keep all involved parties not only informed but bought in- collaborating with conflicting stakeholders to deliver complex tasks & result with sometimes limited data or direction- facilitating research studies to uncover unique insights, connecting lose threads across data points, and providing recommendations at multiple levels of feasibility

- Led content strategy for two consumer-facing products (Sexual Health and STD Test Express) and 150+ supporting submarket microsites. - Created messaging frameworks for our products and social media. Used A/B tests, analytics, user research, and usability tests to refine messaging strategies.

Hooks is a real-time notification application that pushes customized alerts to mobile devices. Worked with founders and developers to identify opportunities for improving the overall mobile experience. Created wireframes and content maps to showcase points for optimization, including a chat feature.

▶ GradLaddr is an SaaS platform poised to create the next iteration of job search tools, employer-applicant matching system, and a comprehensive employment software suite.▶ Worked with founders and developers to create user stories, wireframes, and prototypes outlining how employers and students would interact with the platform.▶ Helped develop marketing strategy recommendations.▶ GraddLaddr was a candidate for Y-Combinator’s Summer 2015 Incubator program.

▶ Defined opportunities to increase brand loyalty across driver and rider groups as Uber expanded market reach through the Midwest.▶ Analyzed trends in user data to make recommendations for a better experience for both riders and driver partners

▶ Researched and presented consumer, market, and social trends.▶ Produced creative briefs, POV recommendations, and competitive analysis decks for CPG & B2B clients. ▶ Conducted and analyzed results from a +500-person survey, in addition to other consumer // market research on cheese.Clients: CDW, BP, and Sargento.

▶ Developed content for Pearson’s digital education platform for Elementary Schools.▶ Worked with design teams to determine how content should be presented and organized.▶ Performed quality assurance testing (QAT) on production environments ahead of release.

▶ Analyzed opportunities for improvement in the current-states of client websites, in an effort to better optimize them based on consumer needs. ▶ Focused on making recommendations in regards to overall messaging and site layout to improve future-state performance. ▶ Conducted research to make additional strategic recommendations based off changing client needs.▶ Authored and pitched POV and Competitive decks for internal and external presentations. Clients Included: Moen, Nissan, and HP.

▶ Conducted in-depth research on market trends and consumer behavior including a +300-person survey gauging Millennial perceptions. ▶ Used research findings to develop insights and strategies. ▶ Built and pitched decks for creative and executive level teams. ▶ Aided in the rebranding of DraftFCB’s intern program. ▶ Led a team of eight interns to win DraftFCB's 36-Hour summer intern competition.Clients Included: KFC, DraftFCB, thinkThin, and Valspar.

▶ Collaborated with a multidisciplinary team in the re-branding of a major engineering and architecture firm to help reflect it’s history and new vision for the future. ▶ Worked to make recommendations in regards to brand strategy and overall user experience.

- Conducted research and analyzed stats from Google Analytics to gauge consumer behavior. Assisted in the screening and facilitation of two separate focus groups. Used insights to develop strategies that were based around traditional and digital executions. - Created client websites using CMS and front-end web development skills. - Created decks for internal presentations and new business pitches.Clients Included Aruba Tourism, DukeNet Communications, Heineken USA, James Patterson, SC Johnson, and Spruce Private Investors.