Teknion is a leading international designer, manufacturer and marketer of mid- to high-end office systems and related furniture products.

•Planning marketing strategies for B2B and B2C – integrated marketing, digital and social media for small to mid-size companies•Creating marketing plans and developing overall marketing objectives with clients•Driving lead generation by re-designing marketing materials, website, product offering structure and implementing integrated advertising campaign

Major Deliverables/Achievements:• Led the marketing strategy for Canada, handling all aspects of marketing planning• Product launched energy efficient technologies, developed and executed product marketing strategies for brands and cloud base technology• Developed marketing programs for demand generation, public relations, events/trade shows, brand management, report analysis and research• Created and implemented the digital marketing & social media strategy • Achieved growth of $4.5 million into new channel markets - Hospitality & Long Term Care• Planned, managed and measured ROI • Drove sales revenue by an increase of up to 50% over the last 3 years • Developed strategies to leverage accomplishments to grow channel revenues• Established and executed creative marketing plans - $400k budget • Planned, executed and successfully launched 50 yearly events • Generated acceptance of Microsoft Dynamics CRM to sales reps • Supervised a multitude of project teams including vendor relationships with budgets up to $60k • Trained sales team and employees: social media and digital marketing

Managed the marketing mix for Coinamatic and its subsidiaries (ParkSmart, Coinamatic Commercial Laundry and Pacific Wholesale Appliances), the leading provider of outsourced vended equipment and service to the multi-residential industryMajor Deliverables/Achievements:Integrated Marketing:• Branding, product management, strategy, branding sponsorships and messaging• Product managed the brands: LG, Maytag, Huebsch, Whirlpool and Quantum• Negotiated national media buy and placement• Drove corporate objectives and managed marketing mix and budgets for 4 companies: (Coinamatic, Commercial Laundry, Park Smart and Pacific Appliances)• Responsible for all creative productions, presentations, marketing programs & collaterals• Hands-on end-to-end project management and special projectsDigital Marketing:• Web marketing, SEO and SEM• Developed e-mail marketing campaigns and identity management, CRM• Launched Social Media: YouTube Channel, LinkedIn, TwitterEvents/PR/Trade Show:• Organized over 50 trade shows and PR events yearly from idea to implementation• Proactively involved with Industry Association events to leverage the Coinamatic brand

DMTI Spatial is a high-tech digital mapping company where I lead the marketing team to develop and execute marketing plans and strategies for quarterly product launches.• Developed, prepared and monitored the marketing departments budget • Created and Implemented successful public relations projects that brought in numerous published articles• Developed and executed monthly e-newsletters, press releases and creative for all marketing materials, promotional items, and worked closely with agencies• Implemented, managed & monitored a strategic program of corporate events, trade shows, seminars, and web seminars to generate leads & to foster networking opportunities while maintaining consistent brand identity• Managed, created and developed a new corporate website look and feel, indexing, measurement and Q&A

Managed implementation and ongoing relationships of the national Royal LePage broker network development rollout to over 36 broker offices and to over 500 and growing suppliers - retaining brand consistency and program adoption.• Developed and implemented marketing materials and communication pieces with media/advertising agencies• Created department processes, developed and executed creative internal and external communications • Produced and created explicit and concise scripting for sales communications, added value and to increase sales per member to the Client Care Centre to over 50,000 and growing clients • Extinguished Call Centre fires, trained, received feedback and implementing new changes for the team• Initiated and produced training manuals and communicated information through training classes

Promoted to direct and manage all projects and logistics for brand and loyalty marketing, telemarketing, fund-raising, production launches, creative advertising, special events, tradeshows, promotions and budget allocation.• Developed television, radio and print media plans through direct and agency contact• Established strong public relations/partnerships with sponsors, ad agencies, corporations, tour operators, media and suppliers enhanced communications and developed and nurtured win/win relationships• Prepared sales forecasts, profitability analysis and compilation of information for marketing planning• Organized tour performances in respects to budgeting, logistics, marketing and sponsorship creation

Hired into newly created position to help implement and organize department. Provided President with market and trend analysis and provided project management support.• Researched, analyzed and compiled data for strategic marketing programs and marketing plans• Administered capital fundraising campaigns which raised over $500,000• Coordinated celebrity fund-raisers for the 1997 and 1998 Toronto International Film Festival