Richard Chow Email & Phone Number

Toronto, ON, CA

Teknion is a leading international designer, manufacturer and marketer of mid- to high-end office systems and related furniture products.

• Planning marketing strategies for B2B and B2C – integrated marketing, digital and social media for small to mid-size companies
• Creating marketing plans and developing overall marketing objectives with clients
• Driving lead generation by re-designing marketing materials, website, product offering structure and implementing integrated advertising campaign

Mississauga, Ontario, CA

• Major Deliverables/Achievements:
• Led the marketing strategy for Canada, handling all aspects of marketing planning
• Product launched energy efficient technologies, developed and executed product marketing strategies for brands and cloud base technology
• Developed marketing programs for demand generation, public relations, events/trade shows, brand management, report analysis and research
• Created and implemented the digital marketing & social media strategy
• Achieved growth of $4.5 million into new channel markets - Hospitality & Long Term Care

Mississauga, Ontario, CA

• Managed the marketing mix for Coinamatic and its subsidiaries (ParkSmart, Coinamatic Commercial Laundry and Pacific Wholesale Appliances), the leading provider of outsourced vended equipment and service to the.
• Branding, product management, strategy, branding sponsorships and messaging
• Product managed the brands: LG, Maytag, Huebsch, Whirlpool and Quantum
• Negotiated national media buy and placement
• Drove corporate objectives and managed marketing mix and budgets for 4 companies: (Coinamatic, Commercial Laundry, Park Smart and Pacific Appliances)
• Responsible for all creative productions, presentations, marketing programs & collaterals

Richmond Hill, Ontario, CA

• DMTI Spatial is a high-tech digital mapping company where I lead the marketing team to develop and execute marketing plans and strategies for quarterly product launches.
• Developed, prepared and monitored the marketing departments budget
• Created and Implemented successful public relations projects that brought in numerous published articles
• Developed and executed monthly e-newsletters, press releases and creative for all marketing materials, promotional items, and worked closely with agencies
• Implemented, managed & monitored a strategic program of corporate events, trade shows, seminars, and web seminars to generate leads & to foster networking opportunities while maintaining consistent brand identity
• Managed, created and developed a new corporate website look and feel, indexing, measurement and Q&A

• Managed implementation and ongoing relationships of the national Royal LePage broker network development rollout to over 36 broker offices and to over 500 and growing suppliers - retaining brand consistency and program.
• Developed and implemented marketing materials and communication pieces with media/advertising agencies
• Created department processes, developed and executed creative internal and external communications
• Produced and created explicit and concise scripting for sales communications, added value and to increase sales per member to the Client Care Centre to over 50,000 and growing clients
• Extinguished Call Centre fires, trained, received feedback and implementing new changes for the team
• Initiated and produced training manuals and communicated information through training classes

• Promoted to direct and manage all projects and logistics for brand and loyalty marketing, telemarketing, fund-raising, production launches, creative advertising, special events, tradeshows, promotions and budget.
• Developed television, radio and print media plans through direct and agency contact
• Established strong public relations/partnerships with sponsors, ad agencies, corporations, tour operators, media and suppliers enhanced communications and developed and nurtured win/win relationships
• Prepared sales forecasts, profitability analysis and compilation of information for marketing planning
• Organized tour performances in respects to budgeting, logistics, marketing and sponsorship creation

• Hired into newly created position to help implement and organize department. Provided President with market and trend analysis and provided project management support.
• Researched, analyzed and compiled data for strategic marketing programs and marketing plans
• Administered capital fundraising campaigns which raised over $500,000
• Coordinated celebrity fund-raisers for the 1997 and 1998 Toronto International Film Festival

Foundations Of Digital Marketing

Foundations Of Project Management

Integrated Digital Marketing

Graphic Design

Bachelor Of Commerce, Marketing & Communications