Richard Carter Email & Phone Number

Austin, Texas, United States

Product marketing manager responsible for GTM strategy and implementation for cloud-based tenant insurance and payment solutions at Storable, the market leader for FMS in the self storage industry.

Chicago, Illinois, United States

Directed corporate marketing initiatives encompassing strategic planning, channel marketing, branding, communications, marketing operations, promotions, and supplier management. Facilitated implementation of strategies to drive sales and support key business function in alignment with corporate objectives with an aim to improve customer segmentation and brand loyalty. Led and guided a team of seven multidisciplinary employees towards peak performance in dynamic, fast-changing sales and product department to exceed company goals and foster personal/professional development.Selected Accomplishments:• Introduced data-driven decision-making processes to enhance project management efficiency, resulting in a 25% in-crease in team productivity.• Designed and executed process improvements in corporate marketing, fostering efficient multitasking to manage 500+ sales enablement initiatives successfully.• Defined and implemented key performance indicators (KPIs) and metrics to evaluate marketing effectiveness and support corporate strategic planning efforts, driving analytics and generating $1M in incremental revenue.• Oversaw collaboration with external vendor for the corporate logo study, facilitating the development of a new, up-dated logo and color scheme to enhance and revamp the company's image.• Led collaboration with segment marketing to create and execute a new brand study for defining a comprehensive brand messaging framework for the Lawson and Kent brands.• Spearheaded the design and implementation of product marketing strategies for new product launches, collaborating closely with product management to understand features, benefits, and unique selling points.• Enhanced brand-specific messaging in collaboration with marketing communications and digital marketing to create integrated email, social, and website landing page campaigns.

Northbrook, Il

Promoted through position of increasing scope and responsibility to formulate and execute annual strategic marketing plans. Managed communications to enhance customer segmentation and brand loyalty, aligning with corporate strategy. Leveraged data and analytics to optimize results.Selected Accomplishments:• Created targeted integrated marketing and brand awareness strategies, leading to a 500% surge in engagement on the mobile app compared to the previous year and an extra 400k downloads in line with the product strategy.• Improved brand customer experience by segmenting telematics features and using clear messaging, resulting in a 25% increase in mobile connections, in line with company goals.• Collaborated with product management, email marketing manager, and brand teams to optimize 300+ email campaigns, ensuring adherence to email best practices and successful delivery of over 350M+ emails for the company.• Refined targeted brand messages in collaboration with Marketing Operations and Business Intelligence team by crafting integrated marketing through printed bills, achieving annual savings of $600K. • Empowered and guided a cross-functional team of seven in a fast-paced PMO environment to outperform company goals and achieve personal/professional goals.• Partnered with product management to develop a new product positioning strategy that aligned with brand innovation and market research, leading to the creation of over 150 lifecycle marketing communications.• Spearheaded customer experience email campaigns throughout the COVID-19 pandemic, overseeing the delivery of 40M+ emails that communicated initiatives for payment relief and payment confirmations.

Partnered with business management to drive strategic initiatives, analyze competition, and assess value of multi-channel marketing plans for the sales organization and B2B client partnerships. Oversaw a $25M marketing budget for ad campaigns to exceed sales targets. Guided and supported a team of five across various marketing channels to enhance analytical skills and attention to detail, ensuring top-notch customer retention strategies. Selected Accomplishments:• Generated over $160M in revenue for the auto club division by implementing predictive modeling, data analytics, and continuous improvement methodologies to enhance sales and annual financial performance.• Achieved over 400K in channel sales and new business revenues surpassing $20MM.• Managed outside creative agency through the entire process of proposal, ideation, vision, and technical design for partner retail website, resulting in a 160% improvement in sales conversion rate and $500k increase in revenues.• Collaborated with product marketing, pricing, and field sales teams to develop marketing strategies and segmentations for the auto club product life cycle, boosting insurance renewal rates by 1%.• Interfaced with professional services vendor to conduct consumer research and enhance customer satisfaction measures, aiming to boost the company's Net Promoter Score, and presented findings to the executive leadership team.

Schaumburg, Illinois, United States

Used sales forecasting and strategic planning to ensure the sale and profitability of products, lines or services, analyzing business objectives and monitoring marketing trends for assigned Client relationships.• Onboarded 20+ new clients, coordinated with leadership to develop marketing strategies and lead the planning and execution of sales’ tactics to surpass goals.• Created and executed 100’s of business to consumer campaigns to obtain acquisition and revenue, achieving 110% of stated goals through use of A/B testing and continuous improvement efforts.• Developed and analyzed key performance metrics, collaborating with Product and Analytics team to develop new offers and creative resulting in obtaining 115% of new business goals.• Coordinated promotional activities and trade shows, working with developers, advertisers, and production managers to market auto club products and services, generating $100+ MM in revenue.

Master Of Business Administration - Mba, Emphasis In Marketing

Bachelor Of Arts (Ba), Business Administration And Management, General