Richard Deghetto Email & Phone Number

Schaumburg, Il

▪ Successfully manage a $13MM territory spanning three states with over 75 key accounts, leading several high-profile projects while completing them under budget and within tight time constraints.▪ Establish and grow loyal partnerships with the upper management of big box and building materials dealers by providing comprehensive store training, demos, shelf management, and demand creation with critical end users.▪ Consistently increase territory sales by an average of 5% over budget throughout tenure, with a 17.5% increase in 2013, during an economic downturn that has impacted the building and new construction industry with a double-digit downturn. ▪ Effectively execute local, regional, and national programs at the store level for big box and building materials dealers.▪ Continuously conduct market and competitive analysis for the territory on pricing, promotions, new products, and new applications by securing intelligence through multiple sources and developing tactical and strategic territory plans.▪ Leverage territory Trade Focus selling process efforts to create demand and pull through of products, and initiate and conduct contractor events to build consistent end-user demand.

Mt. Prospect, Il

▪ Established strategic relationships with installers and customers in all power tool and accessories aftermarket distribution channels, and promoted product awareness through training, sales calls, and distribution channel development.▪ Researched market trends and conditions, product innovations, and competitor products, pricing, and sales, as well as increased commercial market share by pursuing new business at the job and installer level.▪ Executed marketing and promotional programs with the customer, ensured point-of-purchase materials are utilized at all levels of distribution, participated in market blitz events, and attended general sales and district meetings.

Dumont, Nj

▪ Conceived, planned, and launched a start-up electronics, audio, and video equipment installation business, personally installing all video and audio for private clients and small businesses.▪ Successfully grew the business from one customer to over 450 loyal clients through strategic marketing initiatives and exceptional customer service.

Parsippany, Nj

▪ Managed merchandising, loss prevention, and inventory, while assuring product freshness, monitoring stock levels, identifying purchase opportunities, and achieving inventory turnover objectives. ▪ Drove sell-through and brand awareness in merchandising strategies, established discounts and promotional programs, set merchandise pricing, tracked performance, and remained up-to-date on product merchandise trends.▪ Maintained positive relationships with wholesalers and distributors, and ensured a distinctive customer experience.

Carlstadt, Nj

▪ Strategically led sales execution for all local, regional, and national assigned accounts, establishing and cultivating account relationships and serving as the liaison with sales area leadership in operations.▪ Implemented and fulfilled all channel, package, and pricing plans, and researched and assessed marketplace conditions including competition, channel plans, pricing, and architecture. ▪ Successfully managed eight territory managers with extraordinary performance results by training, coaching, and supervising team members and ensuring a culture of continuous learning throughout the sales organization.

Paramus, Nj

▪ Managed sales and profitability through best practices in guest service, merchandising, and promotional activity, and maintained awareness of relevant retail trends and competition.▪ Readily ensured all initiatives were implemented and completed on time and in accordance with standard operating policies, standards, and procedures.▪ Recruited, interviewed, hired, trained, and supervised Assistant Managers, other staff members, and associates, and collaborated effectively with other store, district, and regional teams.

Diploma In Electronics Technology

Bachelor Of Science (B.S.) In Marketing