Vice President - National Account Retail Sales
Greater Minneapolis-St. Paul Area
Vision-Ease Lens, Inc. develops and manufactures ophthalmic lenses. The company sells its products through eye care professionals, such as independent opticians, optometrists, and ophthalmologists; and retailers, wholesalers, distributors, and dispensing markets to customers in Latin America, Europe, and Canada. Vision-Ease Lens, Inc. is headquartered in Ramsey, Minnesota with revenues of $105M and approximately 1,500 employees. Key Accomplishments include:•Led P&L for over $58MM in sales which represented about 50% of all sales for Vision-Ease.•Guided retail account sales and developed marketing promotional plans for retail division, with 12 direct reports and 2 in the management team.•Nurtured major retail accounts including Lenscrafters, ECCA, and Wal-Mart Henry Ford Optical, Taval Vision, representing 58% of business or $34MM in annual sales.•Developed and implemented comprehensive sales plans, forecast of sales and SGA expense, product pricing analysis, and compensation planning.