Richard Gooding founded Strategic Advantage in 1995 after leaving Arizona State University where he was a Professor in the College of Business. Over the last 20 years, Doc, as his clients call him, has helped over one hundred entrepreneurial companies grow their business, develop their internal systems and build their teams. He understands the unique needs of entrepreneurs and the challenges they face in bringing their vision to life. The entrepreneur’s business idea is of little value if it isn’t operationalized into a plan that is implemented by the team. Doc provides the process and advice that helps entrepreneurs make their dreams come true. His clients come to see him as an integral part of their team, a confidant they can trust to always do the right thing for them and their company.Doc’s clients have included Cold Stone Creamery, Massage Envy, Insight Enterprises, VIZIO, China Mist Brands, Fairy Tale Brownies, Great American Marketing and Events, Canterra Homes, The Weitz Company, Precision Science, Company Nurse, Mays Construction, Capri, Courtesy Chevrolet, Olson Precast iMemories, Forensic Consulting, I-ology, Science Care, Sonic, Unitus, Harmon Solar & Electric, Valutek, VMI, and OpenWorks.Specialties: Strategic Planning, Executive Coaching, Team Building, Communication, Employee Development, Leadership Development, Satisfaction Surveys, Financial Modeling and Forecasting, Organization Structure, Compensation