I am a Product Designer working at the sweet spot between user needs and business goals. I specialize in visual design, and bring a context-heavy and mission-driven approach to every project I touch. My experience spans across various industries, where I've consistently led design efforts from concept to completion, ensuring that user needs and business goals align seamlessly.At BudgetBuddy, I spearheaded the end-to-end design of a Fintech platform aimed at improving Gen-Z financial literacy. By leveraging user research and conducting thorough usability testing, I was able to increase the System Usability Scale by 15% and Net Promoter Score by 20%. My ability to translate research into intuitive and visually appealing wireframes and prototypes was crucial in achieving these results.In my role at Seeds, I led the design of a gamified mobile app focused on habit retention, collaborating closely with a cross-functional team to boost task completion rates by 20%. My experience includes leading both qualitative and quantitative research efforts, which helped drive a 10% increase in Net Promoter Score.Throughout my career, I've demonstrated my ability to work closely with engineers to ensure smooth design handoffs and maintain design integrity across platforms. I’m proficient in tools such as Figma, Framer, and Zeplin, and I thrive in environments where I can collaborate across teams to deliver user-centric and visually compelling products.Specialties: End-to-End Product Design, Visual Design, User Research, Usability Testing, Design Thinking My portfolio: https://richarddu.com/Design Blog: https://medium.com/@richarddu