Richard Farris Email & Phone Number

1763 Placentia Avenue, Costa Mesa

http://www.selectsk8.com/Hosoi - Elephant - Vision - DP Magic - Smith Scabs Protective - Honey - Koastal - Palisades - Shuvit - Schmitt Stix - Psycho

Costa Mesa, Ca

(Privately owned company holding licenses for multiple brands including Lucky 13 Apparel and Felon Clothing. Lucky 13 designs, manufactures, and distributes lifestyle apparel within the custom car and motorcycle, pin-up girl, and rock-n-roll categories.)• Established and developed direct to retail international and domestic accounts • Execute sales strategies to increase sales volume.• Travel to retailers to ensure understanding of brand direction, sales expectations and distribution channel mix. • Oversee international trade shows from inception through set-up and breakdown.

Costa Mesa, Ca

(Privately owned company that holds licenses for multiple brands such as Shaun White Supply Co., Zoo York, World Industries, Mongoose, Airwalk, Flame Boy and Wet Willy. D6 Sports designs, manufactures and sells skateboards, bicycles, Helmets, protective pads, water sports equipment and plastic ramp product categories. Estimated global annual sales $12 million.)• Responsible for establishing and developing new distributors for Shaun White Supply Co. internationally. With the understanding of market potential and established relationships, increased total number of distributors from 1 to 18 in 24 countries. Increased sales 50% during initial year of employment; projected to increase 40% for the second year. Develop and implement projections and budgets; select season product lines for the international department. Travel extensively to ensure distributors understand brand direction, sales expectations and proper distribution channel. Oversee international trade shows from inception through set up and breakdown. Work closely with marketing, product development, logistics and finance departments.

(Privately owned marketing agency based around alternative marketing, connecting brands with the right influencer and target market, highly integrated and multi platform campaigns. Estimated annual sales $1 million. )• Increased sales over 25% and brand awareness by establishing brand identity and improving company visual image. Created and wrote monthly newsletter to increase street team base. Implemented and managed execution of campaigns in national and regional niche markets creating a ground swell for brands like Disney, Warner Bros. and Upper Deck. Established and managed vendor relations i.e., artist, outdoors media, street teams and print companies.

(Privately owned multi branded company supporting footwear, apparel, snow apparel and snow Boots categories. Estimated global annual sales $150-$180 million) International Sales Manager• Responsible for International sales department directly managing 69 distributors and 4 in-house managers in 45 countries. By increasing the number of distributors and strengthening current distributor relationships, department exceeded over $60 million in sales. Oversaw the qualification of distributors including monthly review of accounts receivables/payables. Worked in conjunction with and provided input on design, production, logistics and finances. Established policies and procedures enabling seamless integration between the accounting, production and logistics departments. Initiated industry relations with athletes, distributors and manufacturers.

(Privately owned multi branded company supporting footwear, apparel and snow boots categories. Estimated global annual sales $15-$20 million) International Territory Sales Manager • Developed and established new distribution territories in New Zealand, Australia, Japan, Canada and Latin America increasing sales from $1 million to $5 million. Developed and implemented projections and budgets for territory. Communicated with banks for lines of credit and wire transfers. Involved with product from inception, to line drawings, sampling and completion of production. Organized international shop tours enhancing brand awareness and increasing market share.Traffic manager• Responsible for company logistics, import and export. Established and negotiated direct shipping contracts with domestic and international distributors to increase sales, profits and overall efficiency. Coordinated deliveries with production department and factories for domestic and international orders. Worked with EU customs to categorize footwear in a lower import duty. Established “duty drawback” procedure to retrieve customs overpayments. Organized warehouse facility to run at a high level of efficiency improving customer relationships. Excel at resolving issues and identifying process improvements.