Richard Etienne Email & Phone Number

London, England, Gb

South Croydon, Gb

Amsterdam, North Holland, Nl

2023 IoIC Award winner: Best medium sized team

London, Gb

London, Gb

I ran three Guardian Masterclasses:1. how to succeed as an introvert: a masterclass for professionals2. self-promotion for introverts: how to speak up and get noticed3. how to amplify your brand messaging using video

London, Gb

Project lead for the marketing and communications working group supporting the Business and Tourism Programme (BATP) at the Birmingham 2022 Commonwealth Games – a collaboration between HM Government departments, Visit Britain and West Midlands Growth Company.

London, Gb

The strategic direction of DIT's internal leadership communication campaigns, products and events to communicate Departmental policies, objectives and to deliver on the UK's post-EU trading capabilities. This is delivered to over 5,000 colleagues based in the UK and overseas regions. Leadership communications in this instance include shaping the messaging and brand positioning of the Secretary of State, Permanent Secretaries and senior civil servants.Manage the internal communications team, coaching them to achieve excellence, while shaping the strategic vision of multiple high-level projects and staff events.Project manage the annual two-day leadership conference, attended by a global audience, which in 2020 was the first virtual conference by a central government department.Project manager and facilitator of the all staff digital 'Leaders Live' event that provides over 5,000 global colleagues with an opportunity to pose live questions to the panel of DIT senior leaders. The success of this series has shaped a number of internal policies over the past two years.

London, Gb

2020 DIT Champions Award winner.As co-chair of the BAME Network for a one year term, it was my duty to work with the Department's Diversity and Inclusion Lead and Civil Service Gender Champions to influence internal policy decisions and monitor existing policies to ensure that the perspective of BAME staff is proactively considered.Key achievements include:Leading the creation of the Department's first BAME Manifesto, which contained 40 recommendations for the Perm Sec to make DIT a truly inclusive department. Facilitated the creation a BAME Allies Group made up of 400 white colleague members, with the aim of supporting the BAME Network agenda through displaying effective allyship.Influenced the Department's Return to Office policy to ensure BAME staff were categorised as a 'vulnerable' group, thus receiving added protection from returning to the office space while the COVID-19 vaccine is in development.

London, Gb

2019 Civil Service Skilled Peoples Award winner. Official videographer to Prime Minister Theresa May, other government ministers, senior civil servants and others as part of official visits, trips, speeches, conferences, receptions and a wide range of other events.Content planning ahead of filming, which includes composing social media copy, scheduling the social posts, working with Press Office to select guests to interview, storyboarding the complete video, and more.Responsible for the coordination and quality of content created by assistant videographers in the team, providing timely advice and training.Develop and manage working relationships with press officers and special advisors to ensure all digital content produced is in line with government messaging.An active expert on video content’s impact on social media and thinking creatively about where such content is going next.

Westminster, London, Gb

Responsible for the strategy, creation and distribution of online content for the bi-annual Commonwealth Heads of Government Meeting (CHOGM). This was the largest summit ever hosted in the UK.Production of high-quality content including videos, animations, graphics, photos, infographics and newsletters.Parallel events I produced content for included a Malaria Summit and a Global Citizen Concert; as CHOGM brought together representatives from all political parties, members of the Royal Family and high-profile speakers, including Bill Gates.For more info visit www.chogm2018.org.uk

London, London, Gb

In this role I worked (within Economist-acquired TVC Group) closely and collaboratively with the core stakeholders on various digital projects, usually Directors, Digital Strategists, Projects Managers and Creative, to ensure Projects are executed on time and to client’s expectations.Project managed the creation of Bacardi Group's first ever global media centre - a first of its kind in the luxury drinks industry, providing royalty-free, high resolution media assets to journalists and social influencers.

I bring a brand's story to life using videography as a fast and efficient way to grab consumer attention and provide valuable information. The result is increased sales and enhanced consumer engagement for each client I work with.Responsibilities include:* Develop and produce engaging creative content including photography, video, graphic design and animation. * Continually identify opportunities to further improve the production process* Populating the content calendar’s daily content to build brand awareness that establishes OPELLO™ as a thought leader in branding expertise through video marketing* Managing the OPELLO™ website which includes design, analytics, HTML text edit, security and SSL. * Creating customer-success content showcasing our clients, including written case studies and video testimonials* Creating sales-support content such as product one-pagers, brand guides and sales decksdesigning and implementing creative social media solutions – including digital marketing and low/no cost campaigning.* Writing content that can function as lead capture mechanisms for future inbound marketing efforts (i.e. downloadable ebooks behind a data-capture wall, blog posts that would encourage prospects to sign up for our newsletter).Clients include: Local businesses, UK and European universities, NGOs, public health services and charities.

London, Gb

Established by artists for artists in 1987, DACS is a not-for-profit visual arts rights management organisation set up to ensure that artists’ rights are recognised both financially and morally. DACS represents over 60,000 visual artists including Pablo Picasso, Francis Bacon, Damien Hirst and Tracey Emin with a client list that boasts the world’s two largest auction houses – Christies’ and Sotheby’s.Key achievementsSigned British sculptor Antony Gormley (creator of the Angel of the North) to the organisation’s membership, which subsequently generated the highest copyright-related revenue in the 4 years prior to my joining. Created the organisation’s first YouTube channel in Nov 2011 with the emphasis on demonstrating the business value of social media.Key responsibilities • Responsible for administering copyright licenses for the works of over 60,000 visual creators worldwide and negotiating licensing fees with clients for synch deals in new media, TV and Film • Competent account manager of a portfolio containing one-third of the organisations’ key accounts worth £1.5m; including auction houses, universities and global book publishers.• Training & Development Officer, responsible for the communication of company policy developments to all staff

London, Gb

Key achievementReceived a Silver Award (only granted to one person out of 19,000 employees nationwide) as acknowledgement for revenue generated in my starting year at the society.Key responsibilities • Account manager, responsible for 30 key accounts, each worth £500k+, across a wide range of broadcast and online licensing schemes.• Negotiated with clients on behalf of PRS publisher members to gain the best deal for sync rights.• Budget Forecasting, which helped the team maintain 100% licensing target record. • Copyright Licensing Consultant; providing expert online music licensing advice to corporateand entertainment clients. • Training & Development Assistant, responsible for public speaking at bi-annual induction days for new starters.

London, England, Gb

Jump Off TV is a Hip Hop Media, Sports & Entertainment website, featuring original video programming, a social network and the latest news & gossip.Key achievementsIncreased the company’s SEO by 55% in 12 months with the help of Google AdWords and analytical software Increased footfall to monthly event by 20% in the first quarter by using innovative competitions. Promoted after 5 months to become an advocate of the Company in social media spaces, engaging in dialogues and answering questions relevant to the Company and its workspaceKey responsibilities • Managed innovative social media campaigns and day-to-day activities such as writing editorial in blogs and forums, providing PR of both the company and individuals to heighten company profile, community-outreach efforts (i.e. local competitions) and brand promotions• Senior video camera operator leading a team of 4 camerapersons at Jump Off events; monthly attended by an average 2,000 partygoers aged 18-30

Key achievementsGenerated a 30% increase in inbound traffic and new registration members to the sites blog using ‘listening’ tools and brand trackers. Secured video interviews with with pop stars such as Beyoncé, Akon and Lil’ Wayne which raised brand awareness in almost 20 new countries. • Social media thought leader, setting the tone and voice of ‘The Hook Up’ a 50,000+ subscribed MySpace blog I managed to increase awareness of Urban music on MySpace Music• Producer of video interviews with pop stars such as Beyoncé, Akon and Lil’ Wayne• Active brand ambassador promoting MySpace Music relentlessly via magazines, blogs, relevant websites and social network sites, forums, and all other online and offline channels • Present stats internally at departmental meetings, and strategic assessments/solutions to external clients where necessary to maintain customer insight and determine the next social media campaign

London, England, Gb

Provided successful management, supervision and support to staff seconded to projects in both Andover and Amsterdam by designing training packs, making on-site visits and relayed feedback to senior management.

Creative advice for live promotional events.Offered unbiased advice careers for 13-19 year olds in the UK. Includes web chat, telephone and call-back.

Diploma, Broadcast Journalism

Common Professional Examination (Cpe), Certificate Of Intellectual Property