I am the Chief Growth and Innovation Officer at Wisconsin Watch, responsible for driving strategic initiatives in revenue, audience and membership growth, partnerships, donor relations, and marketing. My work expands Wisconsin Watch’s statewide reach through specialized bureaus, Statehouse coverage, and investigative teams, addressing critical information gaps in underserved communities. My leadership centers on civic engagement, emphasizing local issues like housing and education and tracking audience growth, financial sustainability, and community impact through Key Performance Indicators (KPIs).In addition to my role at Wisconsin Watch, I coach the Emerging News Media Leadership Cohort for CUNY, have led the Ads and Sponsorship Lab for News Revenue Hub, and taught revenue modeling and strategy for the Constellation News Leadership Cohort. I also serve as a Revenue Sustainability Coach for LION and was awarded the News Media Alliance Rising Star Award.I serve on the boards of NABJ-Milwaukee as Finance Committee chair and the Wisconsin Newspaper Association Foundation. I write monthly on revenue and strategy for Editor and Publisher magazine and contribute to Digital Content Next.Previously, as Senior Director of Paid Subscriber Retention at The Daily Beast, I reduced paid subscriber churn revenue by 15%. My experience at Gannett as Head of Subscriber Churn and at Liturgical Publications Inc. as Director of Renewals and Digital Strategy involved securing over $40 million in renewals and generating $2 million in digital sales. I’ve also held roles as Director of Digital Sales and Operations at the Milwaukee Journal Sentinel and Digital Manager at the Omaha World-Herald.I own an LLC, where I act as a fractional CRO for media organizations, focusing on revenue growth, aligning sales and marketing, and leveraging technology. I have delivered keynotes and training for organizations such as the Iowa and Wyoming Press Associations, University of Wisconsin-La Crosse (Free Speech Week), and CMBAM. I am a key contributor to the Lenfest Beyond Print Toolkit, guiding legacy print news outlets toward sustainable digital models.My approach simplifies complex problems, turning them into actionable insights. With a focus on behavioral economics, I craft narratives that resonate with audiences, sponsors, and donors, driving sustainable growth. Committed to securing funding for critical stories, I work to ensure coverage reaches underserved communities who need it most.
Listed skills include Online Advertising, Advertising, Marketing Strategy, Social Media, and 34 others.
