Richard E. Brown Email & Phone Number

Madison, Wisconsin, Us

I lead all earned revenue-related efforts, including earned revenue, individual donor development, marketing, and audience growth across Wisconsin Watch and Milwaukee Neighborhood News Service. I spearhead strategic initiatives aimed at growing engagement, increasing visibility, and ensuring the sustainability of both organizations. Through data-driven insights, I execute targeted audience growth strategies to ensure our content resonates with diverse communities. I also work closely with internal teams and external partners to solidify our role as a trusted source of investigative journalism.­• Leading earned revenue initiatives and individual donor development for both organizations.­• Driving cross-platform audience engagement and retention.­• Overseeing collaborative content strategies to expand local and statewide impact.­• Strengthening partnerships to increase financial support and enhance community outreach.

Madison, Wisconsin, Us

Lead strategic initiatives to expand audience reach and deepen engagement for Wisconsin's leading investigative journalism non-profit. This includes increasing readership, viewership, and listenership through data-driven audience research and targeted engagement strategies in key growth areas. I collaborate with the newsroom to ensure content resonates with diverse audiences, champion a culture of innovation by launching new initiatives and securing funding, and forge strong relationships with key stakeholders to solidify Wisconsin Watch's position as a trusted news source.

Madison, Wi, Us

The Wisconsin Newspaper Association (WNA) was established in 1853 and is among the oldest press associations in the world. Created by and for Wisconsin's newspapers, WNA exists to strengthen the newspaper industry, enhance public understanding of the role of newspapers, and protect fundamental freedoms of press, speech, and the free flow of information.Supporting WNA goals is the WNA Foundation, a not-for-profit organization created in 1980 to improve the quality and future of Wisconsin's newspapers and the communities they serve. The foundation solicits, manages, and disburses funds and other resources for the benefit of Wisconsin's newspaper industry and, ultimately, the citizens of our state. WNA is the single point of contact for working with newspapers in Wisconsin. In addition to serving 223 member newspapers (31 dailies and 192 weeklies), WNA serves advertisers through advertising placement programs (Customized Newspaper Advertising) and additional clients through WisconsinNewsTracker.com (news tracking and release services).

New York, Ny, Us

As a coach and instructor for the Lenfest Institute for Journalism and CUNY, I’m a part of two prominent programs that advance media professionals' careers. In the Constellation News Leadership Initiative, I provide comprehensive coaching and leadership resources to Philadelphia-area media professionals of color, preparing them for senior roles in local news media. Additionally, in the Emerging News Leadership Program, I collaborate with industry experts to equip local and rural media leaders with the necessary skills and strategies for sustainability and success in today's evolving media landscape. Through tailored training, mentorship, and curriculum development, I ensure participants can navigate challenges and drive positive organizational change.• Led online executive leadership course specifically for journalists of color pursuing senior roles.• Developed courses on advanced leadership skillsets, journalism business, and revenue development.• Participated in a program equipping local media leaders with skills to run sustainable news organizations.• Coached participants in building business acumen, tech skills, and leadership confidence.• Contributed to a diverse faculty, providing practical guidance for local/rural news leaders.

New York, Ny, Us

Consistently delivering high-quality, engaging, and informative articles for Digital Content Next's website and social media channels is a hallmark of the role as a contributing writer. The articles cover a broad spectrum of topics within the digital content industry. Adapting content to align seamlessly with Digital Content Next's brand voice and editorial style, there is an emphasis on meeting high editorial standards. Active efforts are made to enhance research practices, contributing to the ongoing improvement of content quality. Expertise encompasses:• News media revenue• News media sales• Audience development and retention• Managing others• Audience revenue and development

As the Founder and Owner of RE Media Holdings, LLC, I oversee and drive all strategic initiatives aimed at empowering media organizations through innovative revenue solutions, audience engagement strategies, and sustainable growth models. I leverage my extensive experience in media consulting, revenue development, and content innovation to create tailored solutions that address the specific challenges media companies face. My work focuses on mitigating risks, enhancing operational efficiency, and securing long-term growth for my clients. Through my leadership at RE Media Holdings, LLC, I empower organizations to transcend short-term wins and build resilient, future-focused strategies that ensure impactful and sustainable success.

Hendersonville, Tn, Us

Sales and marketing strategy columnist and contributing writer covering sales and marketing leadership strategy, professional development, departmental challenges, and other news media trends for Editor & Publisher, an authoritative print and online monthly print, online and newsletter publication is covering all aspects of the newspaper industry.

San Diego, Ca, Us

Serve as the primary liaison for the Ads & Sponsorships Lab, collaborating with revenue, marketing, and editorial teams to drive advertising and sponsorship opportunities. I work closely with stakeholders to develop go-to-market strategies, analyze performance metrics, and coordinate communication between internal teams, news organizations, and marketers. I bring a passion for local news and a talent for storytelling, ensuring the success of revenue-driving initiatives through creative concept development and strategic partnership building. I excel in managing multiple projects, maintaining attention to detail, and fostering collaborative relationships to achieve shared goals.

New York, Ny, Us

Charged with leading the strategic vision, ownership, and implementation of subscriber retention communications and tactical strategies that enhance subscriber engagement, reduce churn, and aid in the growth of subscriber database and lifetime value for The Daily Beast. Responsible for retention marketing for paid subscriptions, including performance analysis and campaign development across various platforms. Leverage experience in CRM strategies, revenue forecasting, project management, and in-depth subscriber lifecycle behavior to evaluate or revise complex business issues and onboard new initiatives in a high-velocity dynamic internet publishing environment. Reporting to the VP of Subscription and Known User Growth, accountable for developing and executing a strategy that drives retention, subscriber win-backs, and increases ARPU and LTV. Collaborate with cross-functional stakeholders to build a retention and lifetime value marketing plan supporting subscriber and revenue growth goals. • Ideate and execute retention strategies for existing Daily Beast paid subscribers to drive revenue and retention.• Explore opportunities with partners and third parties to drive product convenience and value for subscribers.• Directly impact and enhance subscriber retention propensity to develop and achieve organizational goals.• Leveraging subscriber insights and applying expertise to marketing retention plans.• Deliver deep insight into marketing performance and ROI across the organization to influence new market strategies.

As a coach, I was crucial in successfully launching and executing an eight-week program designed to empower independent news organizations in navigating revenue challenges and achieving sustainability. As a coaching team member, I effectively collaborated with colleagues, guiding a cohort of 36 participants through a carefully crafted curriculum.I actively shared collaborative feedback on the program and coaching experience through offboarding surveys, incorporating asynchronous training, one-on-one coaching, and peer learning. This included ensuring participating news businesses felt supported, resulting in positive reported experiences. I also contributed by generating weekly coaching reports with valuable insights and recommendations. Financial support, totaling up to $9,000 per participant, facilitated the development of bespoke deliverables and tangible progress toward revenue growth.My responsibilities and achievements encompassed:• Revenue Strategy Development• Financial Management Expertise• Talent Acquisition and Management• Revenue Stream Optimization• Holistic Sustainability Advocacy

New York, Ny, Us

Responsible for customer onboarding, engagement, loyalty, and churn mitigation while working closely with several stakeholders in data science, marketing, technology, analytics, customer service, and operations to develop strategies across email, onsite, and call center channels to reduce cancellations for meaningful and sustained net digital subscription growth. Leverage subscriber lifecycle marketing to plan, execute, and optimize email journeys, digital marketing campaigns, onsite assets deployment, subscriber benefits & value strategy, online experience optimization, customer service, and support communications to retain subscribers and aid Gannett in reaching a goal of 10 million net digital subscribers. • Develop and implement test strategies based on previous analysis, and develop reporting and churn prediction models.• Use and analyze industry trends, performance data, and other resources to inform strategies.• Partner with the data intelligence, customer service, and marketing operation teams to manage stop save scripts and offers.• Collaborate with Product and UX teams to develop and optimize the onsite cancellation experience and account management.

New Berlin, Wisconsin, Us

Accountable for all LPi renewal ad sales activity and digital strategy within the United States ($43+ mil). Responsible for a team of sales supervisors and sales professionals inclusive of key accounts sales, inside and renewal sales. Essential duties and functions include building national profitability and advertising revenue growth by developing and maintaining retention rates and continuously refining LPi’s digital advertising go-to-market strategy. Additional core duties involved preparing annual department expense budgets and board presentations, monitoring sales results, continuously coaching direct reports to meet and exceed established sales goals. Other managerial responsibilities included interviewing and hiring candidates, assigning and directing department projects, conducting talent assessments and performance management. Collaborate with other sales directors to evaluate and refine key account definition, and participate in annual sales conferences and regional meetings. Strategize, implement and routinely review LPi’s ad renewal and cancel processes in efforts of evaluating the effectiveness on retention rates based on new or modified approaches to advertising sales renewals. Monitor competitive pricing models and offerings in both print and online market. • Built a digital advertising platform generating over $2M in sales in 20 months.• Attained $42M total renewal advertising sales in 2020.• Re-instituted cancel save renewal ad sellers that re-instated over $250k+ in advertising in 2020.• Personally closed over $75k in new digital advertising email option to 3 different national advertisers.• Restructured team goals, sales focus, and sales expectations to align with company sales goals.• Created company-wide sales policies and guidelines to mitigate inflated commission costs.

New Berlin, Wisconsin, Us

Responsible for developing and leading digital advertising revenue growth by identifying opportunities, executing strategies, and delivering targeted results. Hired and directly managed a team of 9 Digital Marketing Sales Executives. Implemented and managed the strategy for digital revenue growth on existing and developmental products. Effectively communicated digital strategy and vision with measurable indicators to sales team across the nation. Assessed overall marketing program effectiveness, reporting on key metrics, and provide analysis on impacts to key business objectives. Created internal and external digital advertising programs, pricing, campaigns, contest, and promotions. Sold deals with new and current advertisers individually and with designated Ad Sales Executives to offer insight and coach staff on proper sales methods. • Constructed a digital marketing services department that generated more than $250k+.• Conducted a training for 100+ print advertising sales executives on digital advertising sales strategies.• Developed and negotiated all vendor agreements and Google Ad Manager services setup company-wide.• Created digital advertising programs, campaigns, marketing material, contests and promotions.

Us

Oversaw day-to-day digital marketing and promotional digital advertising solutions while managing a team of digital campaign optimizers. Responsible for aiding, training and developing advertising department in efforts of reaching established revenue goals for digital advertising. Implemented product portfolio set forth by Gannett corporate leadership and developed marketing solutions for various organizations and corporate establishments in the greater Milwaukee and surrounding areas. Built presentations, training manifestations, and capabilities website. Engineered processes for internal fulfillment and workflow operations. Responsible for developing reporting manifest for all clients of the Milwaukee Journal Sentinel.• Awarded News Media Alliance’s 30 under 30 in news media.• Developed a team of digital campaign optimizers.• Engineered processes for internal fulfillment and workflow operations.

Us

Work directly with sales teams to implement, support and sustain strategic sales initiatives that impacted digital advertising revenue. Responsible for digital advertising revenue budget of approximately $11 million annually. Responsible for developing and implementing direct sales strategy with national, regional and local clients while also augmenting revenue via programmatic vendor providers on JSOnline.com. Accountable for training sales management and staff on digital sales processes for solution based promotional advertising. Responsible for the growth and development of a team of sales executives and for providing guidance on increasing methods to increase digital revenue for all sales teams. Outline and execute strategies to maximize revenue with senior leadership and top level management. Create digital advertising programs, campaigns, contests and promotions both internally and for a variety of clients. • Achieved $10.75M in annual departmental digital sales goal.• Augmented revenue via vendor providers through JSOnline.com.• Constructed the foundation and standard of performance for sales executives through sales calls to communicate media plans for clients.

Omaha, Nebraska, Us

Responsible for an annual digital advertising revenue budget of approximately $5 million for the Omaha World-Herald. Reported directly to the Chief Revenue Officer of BH Media, VP of Advertising, and the General Manager of the Omaha World-Herald. Duties included creating and implementing new and innovative digital products, sales calls, staff training, maintaining and adjusting digital advertising budget and developing contingency plans. Met with clients of the Omaha World-Herald individually and with designated sales executives to offer insight and coach staff on proper sales methods. Worked extensively with news, human resources, finance and IT departments to streamline efficiency or formulate best practices for digital advertising. Worked directly with senior leadership at BH Media to implement practices that would supplement bottom line revenue and build guidelines and performance metric’s company wide. • Awarded best retail deal in midsize market by Second Street Media.• Closed one of the largest digital sales contract totaling more than $100K+ annually.• Developed company-wide online directory program Findit Omaha.• Implemented sales strategy for online sports podcast.

Marketing

Business Administration

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