Richard F. Ashbaugh Email & Phone Number

Chicago, Illinois, Us

MonogramGroup is a global brand consultancy and creative agency focused on repositioning and upgrading brands for national and global organizations, specifically large multinationals and PE-owned portfolio companies. MonogramGroup also develops brands from the ground up in a startup or carveout circumstance, or where our research indicates a brand should be completely rethought. With 35 years of experience, we bring best practices and a proven, streamlined process to every client relationship. Our deep expertise in market research, brand strategy, brand identity and the development of complex, integrated marketing toolkits deliver profound ROI to our clients.

Chicago, Il, Us

Played a leadership role in the planning, development, and execution of the organization's marketing, advertising and branding initiatives. Oversaw the business transformation, revenue growth, pricing strategy, executive compensation, leadership, talent and sales effectiveness practices universally. Supported worldwide marketing practices, brand stewardship and public relations by coordinating corporate knowledge management and communications. Drove account growth and client relationships by collaborating with the firm’s Partners. Designed innovative content, performed consumer research and built national media plans for breakthrough, omnichannel activations while managing both internal and external agencies.

Chicago, Il, Us

Oversaw marketing, branding, communications, research, and business expansion efforts for AArete, including evolving and implementing the firm’s thought leadership, public relations, social media and business development strategies. Directed all corporate marketing projects, including joint ventures and vital alliances for senior executives and Managing Directors. Established and sustained healthy working relationships with marketing groups and product teams across the U.S. and internationally. Directed marketing operations, ensuring the accuracy and efficient distribution of information across digital platforms and other communicative mediums.

Chicago, Illinois, Us

Built new communication platforms for digital strategy integration, including sponsored ads, search engine optimization, web development, and email marketing while serving as a liaison between Sales, Legal, IT and Marketing. Provided thought leadership in designing and implementing targeted marketing strategies to create awareness of the company’s business activities, including researching industry trends, buyer behavior and technological advancements across the B2B and B2C spheres. Led all marketing and business development efforts across Latin America.

Chicago, Illinois, Us

Key role in corporate marketing and branding of the organization globally. Led marketing initiatives for Digital Transformation, Strategic IT, Financial Institutions, Strategy, M&A, Analytics, Health, Government and Aerospace practices in the United States and Canada. Headed all marketing operations and public relations in Latin America. Leveraged the organization's intellectual capital to enhance the firm's overall development. Coordinated marketing teams, corporate knowledge management and communications to support global marketing practices, brand stewardship and public relations. Together with the firm's Partners responsible for account growth and client relationships.

London, London, Gb

Directed all corporate marketing and product projects for new North American operations including joint ventures and strategic alliances for senior executives and hedge fund managers. Responsible for leading the marketing team, developing budgets and vendor operations. Managed relationship with the firm’s marketing groups and product teams in London, Zurich and Montevideo offices. Created product collateral, presentation material, websites and direct mail programs for more than 25 fund launches.

New York, Ny, Us

Collaborated on a three-person team, reporting directly to company’s CEO, to run all advertising, public relations, collateral development and website design in a pioneering branding effort for a visionary, industry-changing corporation. Provided strategic consulting on sales, media, promotions and public relations campaigns for European market entry and penetration (United Kingdom, France and Italy). Managed relationships with top-tier advertising and public relations agencies to implement award-winning campaigns. Planned and organized high-end hospitality events for key clients.

New York, Ny, Us

Led efforts to integrate cross-functional marketing activities, streamlining advertising, direct marketing and information technology goals and initiatives. Headed corporate web design efforts, collaborating with senior management to develop leading-edge content for a best-in-class user experience and email marketing including targeted programs, articles and newsletters. Oversaw the creation of collateral including brochures, monthly/quarterly market commentaries, newsletters and direct mail.

New York, Ny, Us

Part of a two-member team charged with marketing all international and offshore fund products, partnering with portfolio managers and analysts to develop domestic and international marketing strategies. Delivered quarterly commentaries and performance reports and designed in-house marketing materials, teaming with and managing third-party design firms and commentary writers on sales and promotional materials, shareholder reports and newsletters. Wrote and edited domestic and international publications, managing the output of 18 annual reports.

New York, Ny, Us

Analyzed performance and technical data on international mutual funds and spearheaded competitive research projects for Chief Investment Officer and senior management. Researched opportunities and trends in BRIC (Brazil, Russia, India, China) region and the emerging markets in Latin America.

Emp, Marketing, Strategy, International Business

Ma, Liberal Studies, International Economics, Political Economy

Ba, Political Science, International Relations

International Law, Comparative Economics

High School, Postgraduate

High School, Postgraduate

High School Diploma