Richard Ferguson Email & Phone Number

Oxford, GB

Greater London, England, United Kingdom

Delivering sales enablement for AWS' generative AI solutions including Amazon Q, Amazon Bedrock, and Amazon SageMaker.

Led cross party team to design and develop a best-in-class sales enablement implementation strategy focused on the ‘Implementation’ phase of the of the Analysis, Design, Development, Implementation, and Evaluation (ADDIE Industry Standard) model.

London, England, United Kingdom

Owning and driving AWS global strategic enablement programs for our field sales and technical audience.Program management on creation and delivery of four global role based field learning paths.Worldwide Field Enablement lead of the AWS Global Sales Kickoff event in 2024 for 60K audience across the Sales, Marketing, and Global Services organisation..

London, England, United Kingdom

• Owning and driving AWS enablement events and programs for our growing field sales audience enabling them to serve our customers across the globe in their journeys to cloud computing. Delivering and ensuring adoption of.
• Supporting delivery of 2021 EMEA Virtual Sales Kick Off. Achieved CSAT +103% target & +108% YoY.
• Global to China (G2C) EMEA Enablement Program. Rolled phase out of program to EMEA field sales through two launch webinars, eight deep dive sessions and field enablement training. 125% target audience engagement. VP.
• Delivery of Migration Acceleration (MAP) enablement program to EMEA field sales. Three learning modules delivering 63% target audience engagement, increased from 50% YoY. 93% of audience found the curriculum relevant.

Hungerford, Berkshire, United Kingdom

Accountable for coaching & developing the in-market product marketing managers and working with them to understand the needs, requirements and opportunities of the defined marketplace. Centrally develop local market processes and ensure fulfilment of those needs, requirements and opportunties - reponsible for the support of launch, adoption and overall.

Newbury, Berkshire, United Kingdom

Working in a Vodafone Business Agile Squad as part of the Vodafone Business Digital Transformation team. Delivered an industry leading global Sales Development Programme through the creation of a new Sales Competency Framework, and Assessment, new Digital Learning Programmes, Personalised Learning Journeys and Sales Capability Dashboards providing.

Newbury, Berkshire, United Kingdom

• Leading a change agenda, delivering a shift to modern enterprise marketing through the creation of a culture of continuous professional development and learning, centred around the modernisation of the Enterprise.
• Increased community engagement to +50% across 700 global enterprise marketers from 30% autumn ‘17
• B2B Marketing Skills Development Assessment Tool developed and deployed to 5 local markets to date
• New learning material ease of access and consumption. New bite size academic and tactics training materials (online& mobile). >120 Courses +160 podcasts free to all enterprise marketers @ Vodafone
• 3 tier GDPR learning approach defined and approved covering mandatory awareness eLearning, online award and in depth expert f2f workshop

Reading, United Kingdom

• Growing and maintaining developer tools revenue and grow market share with open and flexible developer offerings.
• Successful execution of the Developer Tools 2H FY16 Marketing Plan increasing YoY revenue by 14%.- Grew Microsoft Developer Network (MSDN) Azure cloud activated developers to 14%, number 1 in world of Microsoft.
• Creation of FY 2017 Cloud Application Development Marketing Plan to accelerate Azure adoption with Enterprise customers through Azure everywhere faststart workshops and jumpstart programmes.
• Driving Dev/Test and DevOps services for custom application development scenarios focused on business productivity through the Xamarin acquisition utilising the Cloud technologies Test Cloud and HockeyApp.
• Developing, managing and owning the Developer Tools Business and Marketing management strategy. Reporting health of business back into the Cloud & Enterprise, DX and Corporate teams.

London, United Kingdom

• Working for the Global Developer Experience (DX) Team, managing programmes that deliver key apps and games supporting both the launch and sales of devices, and developer adoption of new technology enablers.
• Through the effective management and delivery of target apps for both the Lumia 430 & 435 device Early Access Programmes (EAP’s), exceeded app targets (220% and 140% respectively) for product device programmes.
• Effectively managed the Above the Line (ATL) Spring and Holiday campaign target apps/games in preparation for campaign launches in March 2015 at Mobile World Congress and in Sept 2015. Exceeded app targets (130% and.
• Creation and delivery of Lumia ATL Spring & Holiday Campaign app marketing toolkits to support campaign launches in local market marketing activation exceeding country engagement target (150%).
• As part of the acquisition process, responsible for transitioning the app marketing asset tool management process and procedures from legacy Nokia into Microsoft resulting in the successful delivery of six EAPs.
• Established marketing asset currency for EAPs, enabling partner managers to offer quantifiable marketing collateral in exchange for delivering apps for key device marketing campaigns. Six 3rd party partner offers.

London, United Kingdom

• Responsible for planning through to execution of partner application development and marketing projects. Global experience of supporting 25 markets.
• Account management of Gameloft’s global Nokia business ensuring deployment across twenty-five regional markets. Doubled Gameloft’s 2012 to 2013 Nokia channel revenue.
• Managed successful delivery of twenty Windows Phone (WP) and twenty-five Asha Symbian mobile games to help grow the ecosystems.
• Execution of ten device game pack preload programmes in 2013 across both Asha Symbian and WP platforms. Exceeded target (125%).
• Successful content delivery of EA Hub forty free games global offer for Asha S40 Range preload resulting in 3.6M DL’s and 2.5 times higher consumer engagement.
• Creation and execution of Angry Birds Classic game release on free DL promotion securing 1M monthly DL’s for Rovio on Lumia WP.

• Responsible for understanding Key Account Manager needs, identifying gaps/areas for improvement to feed into a best in class training framework and delivering sales value propositions.
• Established and delivered training framework for sales across key markets which improved WP product adoption by 5%.
• Delivery of Windows phone sales training boot camps with appropriate content derived from audits and value propositions.
• Creation and delivery of six consumer focused sales value propositions supporting Nokia with Windows smartphone product offering.

• Responsible for providing marketing planning guidance to the Local Sales Unit’s (LSU’s) on activation and retention targets.
• Planning and management of content sales promotions on the Nokia App Store and management of the bi-weekly Global Top 50 Apps selection forum including list distribution.
• Nokia App marketing planning guides for Maps, Store, Music and Mail.
• Concept, development, and launch of the Nokia App Marketing GAME planner tool website to 12 LSU’s.
• Increased overall efficiency of local sales markets by 23% in selecting and marketing locally relevant apps.
• Increased overall downloads of selected apps (on average) by 27%.

• Responsible for marketing planning for the Games vertical business which was used as the primary input for the marketing execution plans built by digital marketing within games services.
• Led planning and execution of Nokia global games team processes and engagement metric for N-Gage games.
• Guidance to local sales units (LSU) on marketing planning, strategy, brand guidance and business development.
• Set up and ongoing management of games release roadmap for first and third party N-Gage platform titles.
• Established ‘Game of the Week’ promotion cadence for LSU adoption based on sales trend analysis to increase game transactions.
• N-Gage service evangelist, planning and delivering demonstrations of N-Gage at Nokia World, Nokia Games Summit.

• Responsible for the management of a £20M marketing budget for the UK Nseries range of devices. Principle objective was to increase sales and raise the Nokia Nseries brand preference through collaboration with other.
• Nokia N93 and N95 device launches: delivered fully integrated ATL & BTL campaigns, securing 4% and 6% respectively in total market share in the first week of sales.
• Managed agency to deliver most successful digital campaign run by JC Decaux at date. Digital outdoor 6 sheets, 20K memory match games played over 15 days.
• TVC voiceover music remix which went to number one in the UK dance charts; and the Museum of Extinct Technology exhibition showcasing technologies made obsolete by N95 executed in London and Birmingham with 25K.
• Increased UK Nokia Nseries brand preference from 1% to 10% and spontaneous brand awareness from 3% to 10%.

• Responsible for the efficient flow of communication to corporate sales teams to drive effective execution and increase the Average Revenue Per User, including quarterly sales briefing events, customer presenter toolkit.
• Development and launch of the O2 ‘Vertical Sector Centre’ website, detailing analysis of 9 vertical markets to support the new corporate sales structure. Exceeded corporate sales target (110%).
• Delivered case study analysis of 16 customers resulting in 22% increase in media space coverage over 6 months.

• Responsible for the development of the marketing plan and management of the budget. Management and co-ordination of all marcomms activity in conjunction with agency and 3rd party partners.
• Development of 2002 marketing plan, successfully delivering 11 campaigns.
• UK website launch with internal content management solution resulting in an increase of 20% of unique users.
• E-Government seminars targeting new business leads resulting in £120K revenue at 25%GM, £18K to bottom line.

Design Thinking And Creativity For Business, Design Thinking

Integrating creative and design thinking with business thinking for successful innovative problem solving

Postgraduate Diploma, Digital Marketing

Diploma, Marketing

Diploma in Marketing

Ba (Hons), Business Studies

Education record