● Spearheaded kitchen expansion projects for clients, scaling production capacities up to 500,000 lbs./month.● Coordinated with contractors and co-manufacturers to optimize operational configurations while controlling costs.● Managed advertising budgets and tracked return on ad spend (ROAS) to align marketing expenditures with market dynamics.● Optimized supply chain operations by securing dependable third-party logistics (3PL) providers.● Advised on product line management, utilizing market trend analyses to guide product extensions.● Designed standard operating procedures (SOPs) for logistics and pack-out processes, ensuring product integrity.● Conducted pricing analyses to maximize positioning and profitability.● Collaborated with clients on innovation strategies to respond to the growing demand for premium pet food products.E-commerce Experience● Crafted tailored e-commerce strategies for Amazon and Shopify to enhance brand identity and drive consumer engagement, increasing visibility and sales growth.● Consulted human and pet food product formulation, ensuring compliance with nutritional standards and effective market positioning.● Introduced shelf-stable add-on products to strategically increase average order value while balancing packaging requirements with logistical challenges.● Collaborated with cross-functional teams to analyze market trends and consumer behavior, using data-driven insights to inform product development and customer satisfaction.● Refined marketing strategies for sustained growth in competitive environments by leveraging analytics and consumer feedback.● Conducted competitive analysis to identify market gaps and inform product innovation.● Implemented best practices for inventory management to optimize stock levels and reduce costs.● Managed relationships with key stakeholders, including suppliers, logistics providers, and marketing teams.

● Led the development of innovative product lines, collaborating with veterinarians and nutrition researchers.● Attracted, retained, and developed a high-performing team across product development disciplines.● Drove the product development process from identification to formulation validation.● Established a best-in-class product development framework for commercialization processes.● Executed project plans to achieve product development goals within timelines and budgets.● Oversaw the product development lifecycle, focusing on safety and quality standards.● Conducted comprehensive consumer evaluations to inform product enhancements.● Collaborated with marketing teams to ensure alignment of product messaging and branding.● Managed cross-functional projects to drive innovation in product offerings.● Analyzed sales data to inform product adjustments and market strategies.

Product development of functional snack foods.

Dukan is a leading Diet Company that took me on this year to develop its North American product development and marketing strategy. Teaming with its Board of Directors in France, I spearheaded product development of all private label using proprietary formulas and ingredients. As well I partnered with the Director of Marketing to quickly resolve existing logistics and fulfillment issues.

Working with company management I helped it to support, integrate, and create new initiatives and clearer ways of looking at its business. In doing so I leveraged a deep knowledge of all aspects of multi-channel direct response marketing includes advertising, channel optimization, database marketing, interactive advertising, and online-offline business integration.As well I managed the sale of the company’s Meal Delivery service including finding the buyer , handling the due diligence and negotiating the contract terms. This resulted in an upfront payment and on-going royalties for many years.