• Primary digital marketing and lead management contact for tier three clients across the Midwest focusing on SEO, digital advertising, ecommerce, website, and omnichannel strategy.• Spearhead the implementation of lead management, website marketing, lead management tool use, and basic search techniques reflecting proven best practices• Digital Advisor to the area and regional personnel and dealership executive management, driving acceptance of digital marketing best practices and practices throughout the area and dealership

• Provide industry leading digital marketing and lead management consulting for 30 clients across the Mid-Atlantic region• Analyze current digital marketing state and consult with dealership personnel regarding strategy, tactics, roles and responsibilities• Educate clients on multi channel digital marketing best practices including SEO, paid search, display, social, and user experience

• Managed the implementation and optimization of digital retailing experiences• Created standard operating procedures and ecommerce best practice for tier 3 implementation• Developed dashboards to monitor key performance indicators and customer journey• Consulted on user experience and identified tool enhancements

• Exceeded advertising sales quota by 211% in 2017-2018• Managed the sales process of digital marketing solutions for over 200 automotive dealerships• Optimized digital marketing strategy and digital advertising budgets to achieve dealer satisfaction and retention

• Identified new business digital solution opportunities with existing and new clients• Created new digital marketing strategies for short term and long term client goals• Provided audits of current digital marketing landscape and offered future recommendations

• Managed paid search strategy for several enterprise level clients • Conceptualized PPC ad copy, determined budget allocation, and developed campaign structures• Created and presented daily performance reporting with strategic recommendation

• Managed organic search strategy for Fortune 500 and medium sized business clients• Performed keyword research, content creation, site analysis, on page optimization, and off page optimization• Presented SEO performance and ranking to client as well as any new algorithm updates

• Continuously exceeded sales goals by successfully managing a rolling list of 100+ accounts• Retained existing customer base through the sale and relocation of security services• Identified customer issues and coordinated with the proper departments for resolution