Senior Manager, Product Management And Marketing
Pnc Managed Investments (Formerly Advisorport)
Worked with the Head of Product Management to manage the overall advisory product offering, and led marketing efforts for an advisory firm with $100 billion in assets under administration.• Developed and implemented strategic product and marketing roadmaps, growing assets 20% year-over-year. • Served as the subject matter expert for the relationship management, enterprise sales and wholesaling teams.• Established and implemented strategic product and marketing initiatives.• Responsible for writing, design, packaging and presentation of advisor development and practice management tools. -- Built a robust suite of materials for investment advisors, enterprise sales and executive team. Collateral included brochures, presentations, white papers, product sheets and newsletters. -- Authored numerous marketing white papers and practice management tools that increased advisor productivity. -- Constructed advisory education modules, including advisor “boot camp” training, tutorials, presentations, marketing collateral and strategic marketing plans. -- Led project to re-write and redesign the marketing website. -- Built core presentation modules to be used for prospect and client meetings. -- Oversaw industry conference strategy for business line.• Led firm-wide rebranding project including new brand identity, website redesign, marketing collateral and advertising.• Developed and hosted Media Seminar and Industry Roundtable events that were instrumental in increasing firm’s brand identity, market reputation and public awareness.