Piloted a cross-functional team including brand marketing, sales, engineering, and design to plan, drive and launch innovative products. Worked with the sales teams and brand marketing teams to develop category strategies to successfully increase and achieve business plan targets. Revitalized product requirements that met the changing market needs to increase market share and division profitability.Created three key product categories and was responsible for the continuous sales revenue growth of over 100+ products, improved market share by 5 percentage points in less than 5 years. Collaborated with sales teams in developing and maintaining relationships with retailers and trade partners to monitor performance and collect market and competitor data. Have conducted UX studies, conjoint research to validate direction by analyzing findings and developing next steps for further growth.Provided product-specific information ( consumer benefits, quality standards and more) in support of marketing and product training activities, by creating a video series to provide training, insuring communication was consistent between internal & external sales channels. Prepared and set overall pricing strategy. Collaborated in the development of sales promotional campaigns for continuous profitable achievement throughout the life-cycle of the responsible products. Represented the voice of the consumer to a cross functional team that included brand, engineering, operations, and marketing executives.

Led successful account planning activities for strategic entry into new markets to drive sales and increase profitability. Created efficient marketing programs while generating effective sales promotions. Controlled expense spending and program discounting within budget targets. Pricing management responsibility and channel margin analysis to insure best returns. Managed cross functional teams encouraging compliance of marketing and sales policies.Developed pricing strategy models to manage and achieve sales targets, increasing profit margins across multiple channels, up to 5%.Created sales and marketing incentive programs designed to enhance brand image with dealers, exceeding sales goals 10%.Cultivated and maintained relationships with key alliance partners, managing tough contract negotiations that provided 5% sales growth.

Managed the marketing department staff of 5 internal team members while achieving budgeted KPI's. Created marketing plans for the U.S. while being a liaison with the New Zealand manufacturing divisions of F&P to insure brand continuity. Oversight and creation of trade show processes, merchandising , and internet improvements to maintain a global presence. Developed programs and bonus incentives to help sales team hit monthly quota targets.

Managed channel growth and all buying group activities, contract implementation, trade show orchestrations and the day to day communication to insure all marketing support was provided. Supervised 20 product specialist and a 5 person training department who detailed major national accounts. Instrumental in the development of channel strategies and process improvements. Establishing IT support for internet policy design, and marketing budget management system to control expenses and ultimately reducing costs. Designed and implemented reorganization plans for various channels.

Created reporting systems for marketing insight studies, trend analysis, and ad hoc requests. Orchestrated all data mining projects needed using Brio & Cognos software. Developed easily read executive summaries for both global and domestic markets Configured SAP forecasting modules to meet the needs of both internal and external customers. Initiated KPI processes and programs to better achieve profitability targets.

Analyzed product, pricing, customer service and direct mail trends and recommended cost saving opportunities. Managed budgets for 49 markets and 3 dependent sales channels, while assisting with the restructuring of both product and pricing databases for over 16,000 SKU's. Developed customer satisfaction surveys, reactivation programs and sales programs to maintain customer retention.