Head Of Product Marketing - Emea
Wokingham, United Kingdom & Santa Clara, Ca
(acquired by HP)WOKINGHAM, ENGLANDLed product marketing team in Europe to reduce product approval timeframe, improve launch processes and deliver products on time and on budget for European countries. Conducted cross-product press tours as corporate spokesperson and educated salesforce on selling and positioning.Created and launched new, EMEA-exclusive GPS solutions increasing divisional revenue by $18 million per year.SANTA CLARA, CALed creation, strategy, development and launch of new $60+ million GSM/GPRS data-centric, wireless product line. Led development team of software and hardware engineering, manufacturing, customer service, quality assurance/testing, marketing communications, developer technical support and finance.Designed user experience of mobile applications with respective interface, design and engineering, and created handheld and accessory solution pricing, positioning and promotions with respective teams.Achieved network approval, customized product, and resolved channel issues with wireless carriers worldwide including AT&T Wireless, Vodafone Global and Orange.