Richard Hatfield Email & Phone Number

Huddersfield, West Yorkshire, Gb

At Applied Digital we grow businesses through creative brand development, awesome website design and build and compelling content-led marketing. As digital partners, we immerse ourselves with our clients businesses identifying ambitions, goal and targets. We create intelligent and measurable marketing strategies that amplify brand message and deliver results and success.#CreativeDigitalResults

Huddersfield, West Yorkshire, Gb

London, Gb

www.not-studio.comNOT STUDIO is a fashion media company that specialises in everything digital for the fashion, beauty and lifestyle industries, including content, design, ecommerce, and marketing. We also create bespoke, creative and branded film content and websites.Clients that we have worked with include, Nordstrom, Decorte, DeBeers, Connolly, Marni, Frame Chain, Asos, M&S, Grazia, Conde Nast, Debenhams, Vogue, Next, Ingersoll, Paul Smith, Topman and Adidas.

London, England, Gb

Ecommerce Consultant and Director at Ventorq. We work with founders, startups and established businesses as a truly independent ecommerce and marketing consultancy. With over 15 years of experience, we've helped generate significant revenue growth for our clients. With a network of seed investors and VC's we can also introduce investment opportunities. We're able to offer unique insight and specialist knowledge that fixes problems, reduces risk and optimises for success.

Wakefield, West Yorkshire, Gb

York, North Yorkshire, Gb

Allies helps navigate businesses and entrepreneurs through ecommerce growth combining business tools and processes, evaluating growth opportunities and focusing resource and effort into achieving business goals. As a Director I was responsible for Allies retail start-ups, leveraging their technology and growth services in addition to leading initiatives within Allies to align their approach to that of their retail clients. I was also part of the business development and consulting team, responsible for developing leads, scoping and delivering increasingly complex ecommerce requirements to our clients and advising them on omnichannel marketing growth strategy with a customer centric approach. Allies growth services covers SEO, PPC, affiliate, email, creative design, PR and conversion optimisation.

Recruited by Mondadori International Business S.r.l as Managing Director of the UK business established to launch Grazia International Network’s global fashion ecommerce start-up Graziashop.com, which successfully launched in November 2014. Developed concept, ecommerce and marketing strategy and operations that supported the marketplace business model. Sourced ecommerce partners, developed brand and boutique partnerships onboarding over 100 partners, recruited senior management team and beyond. Managed the team through the acquisition of start-up marketplace business London Boutiques.

As Director of Ecommerce and COO for the multi award winning independent fashion retailer Coggles responsible for day-to-day retail and ecommerce operating activities reporting to the CEO, the position was an integral part of the executive board. The primary remit to identify and maintain strategic operational and commercial systems to most efficiently enable the business to increase its competitive edge whilst showing commitment to high professional, ethical and quality standards.Responsibilities - Achievements• Integral role in securing £3.5million investment into the business.• Managed the redesign, development and implementation of Coggles.com• Directing and achieving strategic goals.• Developed and managed commercial relationships with suppliers.• Developed sales channels for the business that significantly increased turnover.• Directed and developed operations of the company that cut costs and increased productivity.• Identified and negotiated business contracts that reduced costs and increased efficiency.• Directed operations using KPI's to meet budgets and financial goals.• Recruited high calibre personnel and build a talented and agile ecommerce and retail team.• Improved systems to manage the efficient flow of goods and information.• Improved reporting and information flow achieving operational excellence.• Developed internal operations and communications that improved efficiency and cut costs.

Reporting to the Sarah Coggles Partners, responsible for the management team and overall business operations of the UK’s most inspiring independent and multi award winning fashion retailer.• Launched Coggles.com in November 2006.• Managed the design, development and implementation of ecommerce platform and website.• Managed relationship with suppliers such as Ralph Lauren, Paul Smith, Vivienne Westwood etc.• Responsible for Coggles.com digital marketing campaign.• Negotiated with partners, established and managed affiliate network programme.• Established, managed and optimised Google Adword PPC marketing campaign.• Developed and implemented SEO strategy which significantly reduced paid advertising costs. • Responsible for managing, reporting and reacting to web analytics and KPI's.• Successfully led operations during migration between ecommerce platforms.• Trained, developed and managed talented and agile ecommerce and retail teams.• Improved data flow and operations in ecommerce and retail channels improving efficiencies. • Co-designed Coggles award winning Menswear Store retail interior.

Responsible for the overall business operations of the world's largest French Connection franchise operator at the time with an annual turnover of £7 million.

Ba (Hons), English Literature And Sociology

Ma Innovation And Entrepreneurial Studies