Richard Berger Email & Phone Number

New York City Metropolitan Area

New York, New York, Us

I manage a cross-functional team that works across the organization to streamline operational processes, support the sales team with enablement and training, and provide detailed reporting and analysis for the revenue team as a whole. Some specific areas of focus for the team are:· Managing and optimizing the tools we use for the revenue team, including HubSpot, Iterable, PandaDoc, and others, with a focus on maximizing efficiency for the team· Sales enablement and training for 30+ reps located around the United States, including materials creation, continuing education, onboarding and offboarding· Creating, maintaining, and sharing detailed daily, weekly, monthly, and ad hoc reporting for individual sales reps, revenue team leadership, and the executive team

New York, New York, Us

Joined the team after the company had been active for ~7 months and had 3 months of lease originations. Original focus was on marketing and growing the business, before Covid-19 hit in March 2020, changing my role within the company. In my time on the marketing side, here were a couple of key accomplishments:· Onboarded and set up HubSpot as our CRM for merchants, allowing the sales team to manage interactions with all existing customers and prospects and Kafene as a whole to reach out to our hundreds of merchant partners with key email communications around Covid-19 and more..· Onboarded and built out Looker as our business intelligence tool, creating entire data analysis infrastructure, including LookML models, explores, and views. Set up daily, weekly, monthly, and ad hoc reporting that allowed us to easily answer key questions about our business for the first time including information on application volume, approval rates, lease volume, and much more.

Brooklyn, Ny, Us

I helped create Genius from its earliest days as Rap Exegesis, working on everything from content creation to product features to the fateful name change. Subsequent to that I supported the founding team with advice over the years.

New York, Ny, Us

• Managed revenue-focused cross-sell and upsell programs for 25,000+ existing customers, driving >$3 million in new next 12 mo. revenue in 2019 (up >8-10x over 2018) across package upsells, cash advances, and payment processing.• Worked cross-functionally to manage product marketing process around all releases (>50 in 2019) for ShopKeep's web-based BackOffice, tablet Register app, and mobile Pocket app. Includes release timelines, product positioning and messaging, training support, and feature usage analysis.• Managed millions of yearly email sends for 25,000+ customers, including everything from key business alerts for customers to special offers for leads to monthly newsletters and more.• Supervised a team of 2 to 4 direct reports, most recently including a Sr. Marketing Automation Manager and a Customer Marketing Manager.

New York, Ny, Us

• Projected and analyzed adoption rates and product health, managed product-led marketing campaigns, and created product positioning documents to inform marketing, sales, and customer care about how to market, sell, and support our products.• Internal and external ShopKeep product champion, helping to educate employees, customers, and potential customers about all aspects and features of the ShopKeep product.• Created the ShopKeep Snack Bar, an actual ShopKeep store in our office that allows ShopKeep employees to regularly use and engage with our product.

New York, Ny, Us

• Managed the ShopKeep website, creating new pages and optimizing existing pages via A/B testing, increasing monthly trials by 100% and monthly leads by 500% while managing the site• Performed wide-ranging data analysis, including website performance reports, marketing project recaps, and detailed recommendations based on specific results; shared insights with and worked extensively with sales, product, and design teams

Member of a small team creating a jobs marketplace to improve the experience and efficiency of recruitment in the restaurant industry for job seekers and employers.• Coordinated all product development and design for the site, launching a test site in May 2012 and a full version by November 2012• Prioritized critical features for our product roadmap• Designed an email program to ensure engagement from thousands of job seekers and hundreds of employers

New York, Ny, Us

• Acted as "The Voice" of Seamless in communicating with consumer users across all channels• Created, coordinated, and supervised site-wide promotions• Analyzed trends to inform customer acquisition and retention strategies (e.g. win-back promos; weather-related campaigns; "Pickup Paydays" promo)• Worked extensively on communications strategy (emails, blog posts, PR, social media) to support rebrand from SeamlessWeb to Seamless in 2011• Managed development of dozens of City, Neighborhood, and Cuisine landing pages as part of SEO project to increase organic traffic to seamless.com• Managed all social media (e.g., blog, Twitter, Facebook)• Tested/launched new features on the site and iPhone app

New York, Ny, Us

• Managed the $1.5 million Featured Restaurant Program, gathering and editing written content and photos to better market over 1,000 restaurants around the U.S. and in London• Tracked and analyzed statistics for Featured Restaurant Program and other restaurant-targeted promos• Worked regularly with multiple salespeople, photographers and other team members and managed one intern• Helped implement innovation plaque program used to track and reward Seamless employees, initially in my department, subsequently expanded across the company

New York, Ny, Us

• Tracked values and air dates of millions of dollars of annual NFL advertisements on TV and radio in order to compile media recaps• Worked closely with media planner and contacts at major TV and radio networks (e.g., CBS, FOX, Westwood One) to manage media across platforms and ensure that advertisements ran as scheduled, which included tracking delivery of tapes• Collected footage and performed research for creative briefs and marketing videos seen at major events such as NFL Kickoff and the Super Bowl

New York, New York, Us

Worked in the MLB.com online shop department.• Updated player rosters online• Added new/removed old merchandise• Wrote copy for new merchandise.• Attended 2004 All-Star Game in Houston and represented MLB.com at FanFest, assisting with event marketing

New York, New York, Us

Worked in the MLB.com online shop department.• Updated player rosters online• Added new/removed old merchandise• Wrote copy for new merchandise.

B.A., History

High School