Richard Chandler Email and Phone Number

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Lead insourcing of all paid media from external agency – managed all media hands-on, including paid search, display, paid social, and affiliate marketing during transition period between agency and hiring in-house team. Developed new, higher-quality affiliate marketing channel to drive increased leads. Developed and built complete restructure of all paid search campaigns. Developed new landing page strategy to improve keyword quality scores and conversion rate. • Created new landing pages for a partner flight school that immediately doubled conversion rate • Role ended due to company restructuring

Hired an in-house digital marketing team for the purpose of insourcing paid search and display services previously provided by a 3rd party agency. Developed a plan to completely restructure the paid search program in order to improve efficiency and increase volume. Created a new strategy to ensure all program offerings from our client were represented in search with the ability to set goals at a more granular level. Reduced year-over-year cost per lead for July 2019 by 45% while increasing volume by 15%.

Oversaw and analyzed paid search efforts for all Choice Hotels brands. Managed relationship with third party digital agency, examining daily, weekly, and monthly reports, providing feedback and recommended optimizations. Examined and made corrections to account structure, keyword buys, and negative keywords, saving the company over $45,000 in my first 90 days of employment

With a primary focus on PPC and online display advertising, I have been involved in numerous projects at Zenith Digital. I rebuilt/restructured the Adwords and Yahoo/Bing campaigns, and implemented A/B testing of ads using Google's ad modifiers, resulting in a substantial reduction in cost per click and cost per conversion. I've worked with the developers to improve website conversion rates, adding improved calls to action which resulted in more sales leads. I have also generated content for specific landing pages and created a list of criteria to evaluate and select a new website platform provider.

Manage over 300 Google Adwords and Yahoo/Bing Adcenter SEM accounts for 100 car dealerships nationwide at a total budget of over $1.4 Million per month. Supervising and training three additional SEM specialists. Implement new keyword strategy designed to provide the dealership websites with higher quality traffic, reducing the website bounce rate and increasing the number of form lead conversions and phone calls. Create new, more organized structure of campaigns and ad groups that have improved keyword quality scores, giving the dealers an advantage in competitive markets. Develop and maintain search and mobile SEM campaigns in the three main search engines as well as display ad campaigns in the Google Content Network. Provide recommendations on landing page creation and content to further enhance SEM account performance. Constantly research and implement new technologies and tactics to provide dealerships with a competitive advantage. make recommendations for budget changes, including full account analysis. Create and present an annual informative SEM presentation to over 120 car dealership personnel. Collaborate on multiple digital projects that include merchandising, user experience, and website provider evaluation.

As the Content and Social Media Director I was responsible for a team of 2-5 content writers managing all product pages, article pages, two blogs sites, and the social media channels. In addition to writing blogs, articles, and product pages related to a wide variety of topics, I was responsible for the title and keyword strategy for each product, category, and subcategory page. My duties also included evaluating new products for search volume and competitive landscape, assisting with pay per click advertising campaigns, and online merchandising.

My duties included running detailed Google Analytics reports for multiple clients, then using those reports to troubleshoot and look for places of improvement. I was responsible for the keyword strategy for each client, rearranging site structure, creating new content for the client sites and the MCM site, and managing two PPC campaigns.

As the customer service manager, I oversaw 12 customer representatives and was responsible for hiring, training, discipline, and termination of the staff. I also managed 4 mobile service technicians and was responsible for their scheduling. I handled all escalated customer service calls, as well as any Spanish speaking customer calls, and served as the Spanish translator for the sales and service staff.