Richard Higginbotham Email & Phone Number

Poynton, England, United Kingdom

Manchester, England, United Kingdom

Businesses and their staff spend too much time on repetitive and mundane work. OPTSM help clients tackle their productivity and transformation challenges - applying our expertise and technology partnerships to help them work smarter.OPTSM HELPS BUSINESSES EXPLOIT UNFULFILLED POTENTIAL IN BUSINESS OPERATIONS- Using 'as a service' access to Robotic Process Automation to Unlock Productivity- Using Low-code / Intelligent Automation to Improve Client and User Experience- Using advanced analytics / AI to Unlock Commercial InsightOPTSM’s partnerships with technology providers and flexible delivery models make it possible for clients to change fast, adapt to dynamic conditions and overcome scarcity of development resource, time and budget.Find out more at: https://www.optsm.co.uk/what-we-do/smarter-technology/

Manchester, United Kingdom

Successful engagements included:- Planned and executed new market entry for security technology business including go-to-market strategy, partner management process and partner marketing support - Development and execution of integrated digital, CRM and content marketing strategy (including specifying and implementing marketing technology platform) for business services firm- Campaign strategy, event and PR planning to increase profile and raise conversion of leads to sales for professional services business- Delivering campaign effectiveness turnaround for technology manufacturer - New product launch, proposition strategy, partner identification and client opportunities for software business

Liverpool, United Kingdom

CDMS Limited until 2009 - rebranded as Transactis in 2011 following acquisition of consumer data business based on a data asset combining transactional data from 250+ top home shopping brands.- Led post-acquisition integration programme to bring Transactis / CDMS together and re-launch- Re-branded and relaunched integrated business as Transactis- Managed and developed marketing automation proposition - including owning reseller partnerships with Unica and IBM (covering Unica, CoreMetrics, TeaLeaf, Xtify, Silverpop) - Provided marketing automation solutions consultancy for Betfair, Nationwide Building Society and multiple retail clients.- Handled media relations during divestment of Shop Direct Group print operations business to RR Donnelley in 2011 - ensuring no negative impact on Transactis remaining business, shareholders or key clients whose contracts were affected- Launched Transactis fraud prevention proposition and developed solutions for first party fraud prevention- Developed external profile and secured multiple award wins for Transactis fraud prevention solutions (inc. Management Today, Retail Fraud, Retail Week)

Joined handover phase of AT Kearney strategic review of nPower Business B2B Marketing model - finalised and implemented Channel Development & Targeting strategy.- Business owner for the nPower Buy / Manage Online project - led team to re-engineer the programme and accelerate benefit realisation. - Launched channel development strategy - mapping existing marketing and sales channels to target segments and clusters, identifying gaps and building and agreeing closure plans.- Launched the first Smart Metering proposition and proved value of new partner channels to increase SME sales capacity and reduce acquisition costs.