Academic Partner to the Associate Dean of Undergrad Fine Arts and Graphic Design. Assist with instructor communications and support, instructor and advisor training, and course development.

Adjunct instructor in the Communications program in the online College of Continuing Education.Graduate courses taught:• Communication Capstone• Integrated PR Campaigns (I also authored this course)• Identity and Personal Brands• Strategic Communications in a New Age• New Media Campaign Design• Spread the Word: Social Media PracticesUndergraduate courses taught:• Advertising Copy & Design• Desktop Publishing with InDesignIn December 2018, I developed a series of new videos to help guide students through the Graduate Communications Capstone course. That video series has since been added to the core course content of all Capstone sections.

As a Team Lead I am responsible for overseeing and supporting the work of 30-40 online instructors across the Communications, History and Literature curriculums. With the assistance of the Center for Online Teaching and Leaning (COLT), I act as a mentor and coach to these instructors ensuring that they meet or exceed the SNHU COCE teaching expectations. Additionally, I perform a weekly evaluation and comprehensive summative evaluation of 12-15 of these instructors focusing on the personal, instructional and intellectual presence they display in their classrooms. I communicate directly with this evaluation group - and their respective Deans - offering best teaching practices to enhance their performance in course announcements, discussion board engagement and grading feedback. This Team Lead work is vital to ensuring a consistent experience for students across all courses in the SNHU Graduate program.

Working in conjunction with the Associate Dean of Liberal Arts - Communications, I am tasked with overseeing Undergraduate online courses, reviewing overall faculty performance in the areas of course management, engagement with students, appropriate rubric use and student success. I provide coaching outreach as well as detailed performance reviews and reporting when encountering persistent performance issues. I also assist the Dean with review of Communications course content and the preparation of Course Improvement Plan proposals.

Subject Matter Expert and Course Author for upcoming Graduate level Communications courses in Public Relations and New Media.

Advisor for the Seton Hall Certificate Program: Transformative Leadership in Disruptive Times

Based in York, PA, and part of The YGS Group, GAVIN is one of the fastest-growing boutique marketing communication agencies in Central PA, providing a comprehensive suite of services, including brand strategy, creative services, public relations, digital marketing and media buying.In my position as Creative Director at GAVIN, clients receive personal service and the high level of execution you’ve come to know from me over the years. Now with a team of more than 35 professionals bringing enhanced skills and expertise, there are now dangerous levels of talent under one roof!

The Board of Directors President is a volunteer position where I am responsible for leading the Board in our goals of managing the business, property and affairs of Child Care Consultants.

Teaching Undergraduate students in Public Relations - Writing for Public Relation and Public Relations Campaigns (Capstone). From day one, I position myself as a coach and a co-learner in a community made up of me, my students, and the world around us. I draw from personal experiences, informing how to apply public relations to our world. I encourage students to engage with questions when they are unsure of answers, and to value their own lives and experiences as a means to understanding and engaging with the field of public relations. The community-oriented values and authenticity curated in my classroom develops strengths, knowledge, and experience beyond what I could offer on my own.

Chairman of the Sales & Marketing CommitteeMember of the Executive Board

• PA DCNR Landscape Summit - Panel member on the topic of Branding for CLI’s • ANLA Management Clinic, PLNA Leadership Summit and National Green Centre - 
Rebranding a Garden Center presentation• Far West Show - Branding Case Study and Interactive Brand Development presentations• PANTS & OFA Short Course - Social Media in the Green Industry presentation• PA Transit Conference - Social Media in the Public Transportation Industry presentation• eBook (in progress) - Re:Brand. Creating a Brand That Can Enhance Your Business• TNLA Newsletter article - Your Brand Is More Than Just A Logo• blog.holbergdesign.com - regular contributor of design, advertising and media content

As President of holberg design inc. for the past 30 years, I manage all aspects of the day-to-day operations of this full service branding, advertising and integrated marketing communications firm. holberg design offers its clients traditional, new media and online design, marketing and advertising services. A partial client list includes regional and national companies such as the Partnership for Economic Development in York County, the Wolf Organization, WellSpan, Penn State Hershey Medical Center, Lifetime Brands (Pfaltzgraff Division), Harsco Corporation, MetroBank, Child Care Consultants, Stauffers of Kissel Hill, Weldon Solutions, RKL (Reinsel Kuntz Lesher), Logos Academy, The Pennsylvania Lawn and Nursery Association (PLNA), and more. Known and respected for insightful design and marketing solutions.Creative duties...• Award-winning graphic design and art direction focused on branding, corporate identity, packaging, print collateral, advertising, annual reports, web and multimedia with a special emphasis on conceptual design• Online development including web interface design, information architecture, implementing strategic Web 2.0 marketing methods and measuring and analyzing response• Traditional and online B2B and B2C market planning to meet or exceed defined communication and marketing goals• Responsible for client communication, concept pitches and complete project management• Media buying and contractsManagement duties...• Manage and guide in-house design staff, lead conceptualization and critique work in progress• Project planning and budgeting, manage vendor bidding processes• Strategic forecasting, accounting, sales and marketing, and business development• Workforce development, training, mentoring and Human Resources

Providing professional branding, marketing and advertising services to Garden Centers and other green industry businesses.

As a part-time instructor, I provide competency-based education to students in the Graphic Design Bachelors and Associates degree programs. I bring real world expertise to the classroom environment and have based much of my course content on actual agency projects. Responsibilities include designing and delivering learner-centered instruction, managing the classroom environment, enabling student exit competencies, contributing to a culture of learning and encouraging student success. Teaching portfolio includes... Senior Seminar - Professional Development 
and Portfolio PreparationPortfolio Preparation for Graphic DesignInteractive Portfolio DesignAdvertising DesignInformation GraphicsMultimedia DesignDesign Team ProductionAdvanced Typography Contemporary TypographyDigital Image Manipulation IIntroduction to Photography I am also part of select team that conducts graduate portfolio reviews, evaluation and interviews.In 2011 I was recommended as an ongoing Ai Faculty Expert for the Graphic Design curriculum providing media interviews and PR information about hot topics and trends in branding, marketing and advertising - both traditional and new media; web site development from a marketing and design perspective; the future of advertising; and various topics on ad agency management and processes.In 2012 I was selected as one of a six-member panel from the Art Institute system to judge a national high school Senior poster design contest.

a new media development firm focusing on web strategies to promote and enhance the exposure of regional high school sports programs. The firm's first endeavor, www.YAVarsity.com has become wildly popular with it's users, averaging over 12,000 daily page views within a localized region. The site includes sports photography, high quality web video, a sports blog, message boards, a statistics program and a Podcast feed featuring both audio and video Podcasts. Oversee all aspects of the firm's management, strategy and technical implementation.

I am part owner and Business Manager of HotShots Media Group LLC, a new media development firm focusing on web strategies to promote and enhance the exposure of regional high school sports programs. The firm's first endeavor, www.YAVarsity.com became wildly popular with it's users, averaging over 12,000 daily page views within a localized region. The site included sports photography, high quality web video, a sports blog, message boards, a statistics program and a Podcast feed featuring both audio and video Podcasts. The YAVarsity.com website program was sold in 2009. I continue to oversee all aspects of the firm's management, strategy and technical implementation.

Management of a staff of 5 packaging designers as well as provide lead creative direction and client contact.