Develop Global market strategy and execute go to market strategies for the food and environmental markets. As the market vertical focused strategic resource for Phenomenex. The main focus is to develop and communicate strategic plans for the food and environmental markets while maintaining a pulse on the market; identifying potential collaboration efforts, trends, market changes, regulations, customer needs and/or unmet needs, and competitor activity. The resulting strategic plans encompass industry rules of the game, external drivers, gap assessments, go to market plans (including marketing and advertising plans), messaging (how and what we will communicate to the marketplace), as well as industry-specific sales and product positioning strategies. In addition to owning the strategic plan, also responsible for creating technical content for marketing and advertising initiatives. The primary goal of this role is to assess the current state of the business and identify the necessary initiatives to win market share within each industry.

As team manager, led cross divisional marketing efforts to implement cohesive strategy for cross selling opportunities and budget optimization exceeding $70M in revenue in 5 yrs. outpacing market CAGR and taking competitive share. Lead all aspects of Global marketing for the environmental market including regional segmentation. Grew qualified leads by 15% year- over- year leading to new organic growth• Aligned strategy to business units by harmonizing key opinion leaders and global regulations• Identified and capitalized on market trends exceeding sales targets by 7-10% per year• Created digital strategy and tactics from scratch improving leads >150% after 3 yearsBusiness and Market Development • Mapped new market opportunities based on products and workflows increasing revenue by $4-5M per year• Identified, developed strategy and built plans with three business partners enabling revenue increase and lowering time to close for each order process by 30% for one product line• Aligned B2B commercial teams to penetrate new accounts by 20% in first yearTeam Building: • Developed divisional mentoring program for junior team members that desired clearer career path within the organization• Digital Marketing expertise, including paid social, SEO optimization, Pay per Click (PPC), incorporating digital strategy matrix mix with traditional marketing to generate awareness, lead generation for customer journey - awareness, educational, to purchase decision. • A demonstrated track record in analyzing complex strategic issues and defining executable business cases and plans. • Ability to influence and work with cross functional teams. • Solid research, analytical, critical thinking and creative problem solving skills - quantitative and detail oriented. • Strong partnering, consulting and facilitation skills; owns the process and guides others to focus.

• Developed and led the global market strategy, to address $1.3B market, exceeding growth targets.• Aligned strategy to business units by harmonizing key opinion leaders and global regulations.• Identified and capitalized on market trends exceeding sales targets by 10%• Segmented customers to optimize portfolio strengths.• Developed competitive positioning, messaging, and branding, to optimize market position.• Created digital strategy and tactics from scratch improving leads >150%.

● Developed cohesive cross business unit processes to align on strategy and tactics generated $10M in business across the CMD portfolio through closer collaboration. ● National Recognition: Nominated to EPA’s Scientific Advisory board for Hydraulic Fracturing● Co-Author for EPA methods 557, 557.1, ASTM D19 Water methods updates 4327, 2036, 5257, 6919● Nominated to American Society for Test Methods Second Vice Chair.● Company recognition: Market development leadership resulted in promotion to director level.

Promotion to team manager developed market penetration strategies and executed go to market tactics for environmental, pharmaceutical, process analytics, Food & Beverage, Chem/Petrochem, Power and Semiconductor Industries.• Aligned marketing team to penetrate deeper into existing markets. • Increased market share by $15M globally and kept pace with accelerating Asian market.• Captured global regulations per market to help customers meet regulatory requirements and trace analysis techniques.• Built out web presence for global markets, collateral development, sales training and pipeline fulfillment.

Developed strategy and go to market plan for the environmental and Industrial markets. Executed plans and coordinated with regional teams for global alignment. • Responsible for developing global regulatory relationships and to keep abreast of market trends.• Coordinated method validation with regulatory bodies for future business opportunities• Developed positioning strategies against new competitive innovations to maintain core sales.• Positioned portfolio of applications for regulated and emerging contaminants.

A lead member of development and launch of premiere, high end chromatography instrument responsible for the positioning, performance, testing, launch phases, sales and service trainings to implement a complete customer satisfaction based product. Strong experience in cradle to grave product management, communication of issues for absolute customer satisfaction, positioning, sell up strategies, and customer involvement was critical to the product launch and excitement within the global sales organization.ICS-3000 Ion Chromatography AwardsR&D 100 PittCon Silver Award - New ProductGold Award - Instrument Business OutlookGold Award – Instrument Business Outlook for design Bronze Award - Design ExcellenceGood Design Award - Japan• Effective in planning and organizing data. Completed product alpha, beta and validation testing phases.• Experience with decision making and judgment. Developed promotions, sales tools, positioning, sell up strategies and global training efforts.• Effective in leading a group to accomplish a goal. Experienced team player for global teams, competitive teams, and marketing campaigns.• Creative, self initiatives for new ideas within project scope. Pulled together various teams for market brochures and promotional plans.