Bumper Consulting offers marketing support with particular focus on the sports and leisure industry. Core services:- Marketing Strategy and Planning- Customer Acquisition and Retention- Partnership Building and Sponsorship Activation- Communication and Media Services- Content Strategy- Customer Experience Development

I executed marketing strategy and improvement across Epsom Downs, Kempton Park, and Sandown Park Racecourses as a key member of the regional leadership team. I successfully managed a marketing budget of £1.6m, led and trained a team of nine members while collaborating with central resources including CRM, Brand, Comms, Content/Social, and racecourse operation teams. I developed and oversaw marketing analytics, KPI's and report design for monitoring all programme performance parameters. I… Show more I executed marketing strategy and improvement across Epsom Downs, Kempton Park, and Sandown Park Racecourses as a key member of the regional leadership team. I successfully managed a marketing budget of £1.6m, led and trained a team of nine members while collaborating with central resources including CRM, Brand, Comms, Content/Social, and racecourse operation teams. I developed and oversaw marketing analytics, KPI's and report design for monitoring all programme performance parameters. I introduced new event propositions such as Summer Nights at Epsom Downs and Ladbrokes Christmas Festival at Kempton via customer insight. I produced and administered regional PR and Comms plans plus organisation and management of media at all events.Key Achievements:● Improved Investec Derby Festival Admissions Revenue by 40% in 3 years.● Increased the Tingle Creek Festival Revenue by 50%.● Boosted hospitality bookings made online from 5% to 30%.● Enhanced admissions and hospitality ROI through effective marketing strategy and tactical implementation.● Accomplished product development objectives, via customer insights, execution, and launch of new customer offerings, such as Hyperion at The Derby and 1875 Suite / The Gallery at Sandown Park.● Developed long-term professional relationships with key sponsors and associates, including Investec, bet365, Betfair and Moet and Chandon.● Optimised customer retention and budget efficient pathways for all fixtures through data segmented CRM policies.● Created launch plans for all main festivals, maximising revenue and yield via staggered on sale, management of availability and ‘limited availability’ messaging and comms.● Embraced community initiatives such as Kempton Park Fireworks and Elmbridge Community Raceday. Show less

Provided insight and consultation on marketing strategy, sponsorship, social media and implementation for partnerships for clients including Unibet, Ascot Racecourse, Walkabout, Heavyweight Sport and Spriing Digital.Key Achievements:● Expanded media coverage for Unibet by amplifying trending news stories and linking to betting markets.● Negotiation of brand partnership and activation between VernonBet and Walkabout.

Spearheaded activities driving P&L and over indexing on KPI’s for the Horse Racing product. Managed sponsorship and PR teams to maximise upper-level sponsorships Inc. Betfair Chase at Haydock and Betfair Ascot Chase while upgrading all acquisition, brand, PR, and social media opportunities. Delivered latest products and finest UX through mobile innovation by co-operating with project and tech teams.Key Achievements:● Generated efficient marketing strategies to elevate Betfair to the #1… Show more Spearheaded activities driving P&L and over indexing on KPI’s for the Horse Racing product. Managed sponsorship and PR teams to maximise upper-level sponsorships Inc. Betfair Chase at Haydock and Betfair Ascot Chase while upgrading all acquisition, brand, PR, and social media opportunities. Delivered latest products and finest UX through mobile innovation by co-operating with project and tech teams.Key Achievements:● Generated efficient marketing strategies to elevate Betfair to the #1 betting destination.● Secured Channel 4 TV advertising partnership package.● Elevated Racing Ambassadors, such as Paul Nicholls and Ryan Moore, by managing content, social and editorial teams to drive >£15M in betting turnover. Show less

- Developed and implemented consumer PR strategies for each of the Rank Interactive brands, with the overall objective of driving profitable subscribers.- Drove the Social Media strategy and utilised to drive revenues- Complete management of the sponsorship of The Football Conference from contract negotiation right through delivery of all contracted rightso Acquired 3,500 active accounts via club affiliate schemeo Generated over £2m in press coverage each seasono League… Show more - Developed and implemented consumer PR strategies for each of the Rank Interactive brands, with the overall objective of driving profitable subscribers.- Drove the Social Media strategy and utilised to drive revenues- Complete management of the sponsorship of The Football Conference from contract negotiation right through delivery of all contracted rightso Acquired 3,500 active accounts via club affiliate schemeo Generated over £2m in press coverage each seasono League sponsor Non prompted awareness of 65%, prompted awareness of 95%- Event managed 3 Play Off Finals at Wembley Stadium and City of Manchester o Maximised corporate branding via fan assets, LED, on pitch and on screeno Events attended by combined audience of over 100,000 fans- Led innovation and launch of the Blue Square Sprint Series at Lingfield Parko Split divisions every week and gained Channel 4 coverage each year- Negotiated and delivered sponsorship of Weekend Breakfast Show on Talksporto 32% unprompted awareness of Blue Squareo 4th most recognised betting brand amongst listeners overachieving vs spend- Headed up Watch and Bet project to partner with major pub chains resulting in Blue Square branding in over 500 venues (Rileys Sports Bars, Walkabout, Stonegate) Show less

- Responsible for residential subscription numbers through acquisition, retention and reactivation campaigns both on and offline.- Project managed the re-launch of RUK as a stand alone channel including marketing communications, customer service centre set-up and CMS/CA work.o Over 60% of Setanta racing subscribers resubscribed to RUK standalone channel- Control of £1m marketing budget, ensuring best possible CPA through securing value for money media deals and agency agreements… Show more - Responsible for residential subscription numbers through acquisition, retention and reactivation campaigns both on and offline.- Project managed the re-launch of RUK as a stand alone channel including marketing communications, customer service centre set-up and CMS/CA work.o Over 60% of Setanta racing subscribers resubscribed to RUK standalone channel- Control of £1m marketing budget, ensuring best possible CPA through securing value for money media deals and agency agreements plus maximising PR opportunities. Show less

- Budget management and planning of £9m marketing spend plus ongoing monitoring and reporting on campaign performance.- Campaign management around key sporting events ie Euro 2008, Cheltenham Festival, Royal Ascot, The Masters, Wimbledon- Negotiating and implementing media free bet promotions with National and regional press titles eg. Mirror, Star and Metro plus 3rd party on pack promotion with Carlsberg Tetley.o Coral Branding on 3m packs of Carlsberg/Tetley in stores… Show more - Budget management and planning of £9m marketing spend plus ongoing monitoring and reporting on campaign performance.- Campaign management around key sporting events ie Euro 2008, Cheltenham Festival, Royal Ascot, The Masters, Wimbledon- Negotiating and implementing media free bet promotions with National and regional press titles eg. Mirror, Star and Metro plus 3rd party on pack promotion with Carlsberg Tetley.o Coral Branding on 3m packs of Carlsberg/Tetley in stores nationwideo Acquired c4,500 new customers with ROI of 4:1 - Responsible for negotiating and then maximising online partnerships with Tiscali, TalkSport, Racing Post and Attheraces to achieve acquisition targets.- Ensuring maximum brand noise and thus strong acquisition via partnerships with Premiership Rugby, Chelsea, Everton, Fulham, Rangers and Hearts football clubs.- Fulfilling the Coral relationship with Jeff Stelling through weekly tipping selections online/shops, a partnership with The Sun (SuperGoals pull-out) and public appearances.o 80% of readers aware of Corals sponsorship of the columno 530k readers made a bet following Jeffs adviceo Shortlisted for Media Week and Hollis Sponsorship Awards. Show less

− Planning and implementation of all customer communications via appropriate channels (media and distribution) to achieve sales targets.− Overseeing advertising, promotional & consumer pr activity within a budget of £1m.o Generated c30k enquiries for sales team/Record bookings of c100k golfers− Setting a clear promotional strategy, revitalizing activity to generate revenue and provide additional brand exposure for golfbreaks.com through leveraging relationships with third parties to… Show more − Planning and implementation of all customer communications via appropriate channels (media and distribution) to achieve sales targets.− Overseeing advertising, promotional & consumer pr activity within a budget of £1m.o Generated c30k enquiries for sales team/Record bookings of c100k golfers− Setting a clear promotional strategy, revitalizing activity to generate revenue and provide additional brand exposure for golfbreaks.com through leveraging relationships with third parties to increase impact of campaigns. Show less

− Negotiation of key sponsorship relationships such as Arsenal FC, Aberdeen FC, European Tour Golf Events, Graeme McDowell, Irish Cricket, Barbarians Rugby, TaylorMade.− Planning and management of key consumer and trade events – bmi golf days, Business Travel Shows, Mumbai/Las Vegas route launch parties