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Passionately discovers interconnecting leverage points, intentionallly focusing on where the most value can be achieved, accelerating results that matter most.A champion of innovative solutions through human-centered design thinking, data-driven insights, digital technology, and customer experience. Adept at synthesizing diverse knowledge, methodology, unmet needs, and vetted ideas to create strategic iniatives that create net new value and optimize existing opportunities. Always curious, learning, and flexible to collaborate, our holistic approach and diverse methods empower people to see, believe, and deliver measurable improvements in defined objectives for customer engagement, health outcomes, operational effectiveness, and business performance.Forward looking vision becomes reality with decades of successful strategic planning, consulting, project management, and marketing experience across the healthcare ecosystem of doctors, patients, pharmacies, PBMs, health systems, bio-pharmaceutical/life science, health technology, agencies, and start-ups. Currently engaged with GSK.■ Designed HCP pharma sample ordering portal- earned 95% NPS & deemed industry "best"■ Built and launched 9 brands and managed many more across product life cycles■ Strategic cross-functional leader known for collaboration, determination, innovation, and implementation of professional and consumer marketing plans that exceed business objectives■ Exceptional conceptual and analytic thinker, adept at connecting ideas, insights, and customer segment needs into cohesive, omni-channel programs that best position brands for growthSpecialties: Marketing strategy, planning, and performance optimization; Brand positioning, customer segmentation, targeting, media planning, digital marketing, marketing, and sales automation, sales collateral, customer relationship management, conferences & events, professional and patient education and support programs, competitive analysis, benchmarking, agency relationship management, Health Information Technology (HIT), Electronic Health Records (EHRs), E-prescribing, pharmaceuticals, healthcare professional and consumer attitudes and behaviors, customer experience, digital innovation, drug sample e-commerce, ideation, and partnerships
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Digital SpecialistGsk 2017 - PresentBrentford, Middlesex, GbFocused on customer experience & digital innovation product management for US GSK HCP portal, online sample ordering platform, and EHR support tools.Previously provided marketing consulting, optimization insights, strategic and operational planning, and website project management.
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Principal, FounderForward360 Llc Apr 2015 - PresentDIGITAL PRODUCT CUSTOMER EXPERIENCE, STRATEGY, INNOVATION & BRAND MARKETING.Experienced thought leader with digital innovation, customer experience, marketing strategy, and applied research and analytics with deep health care industry expertise. Strong business acumen and performance optimization mindset to drive your business forward. Get expert perspective on opportunities, holistic solutions, and program management for optimal results. Leverage a 360-degree view of markets, customers, and business models across the healthcare ecosystem to influence key drivers of change. Impact inherent behaviors and customer experiences, to transform status quo into breakthrough results. Rick has created and led numerous win-win, collaborative partnership initiatives at a national scale that addressed unmet needs in new ways with unprecedented reach, credibility and impact. Over 25 years experience with healthcare providers, patients, payors, pharmacists, health systems, bio/pharma, and health tech provides a competitive edge for solutions that drive measurable outcomes that matter. Rick has worked for and with leading organizations, ranging from life science, bio/pharmaceutical, health tech, medical, data strategy & analytics consulting, and digital agencies. Client history includes Fortune 100 and start-up companies, like AstraZeneca, Haymarket Media, Amgen, Surescripts, SeniorHabitat, Teva, Reltio, and GSK. -
Director, Patient Technologies, Strategic Business InitiativesTeva Pharmaceuticals 2015 - 2017Tel-Aviv, IlDelivering value through technology solutions, strategy and inititives that engage people in new and meaningful ways. Solving Patient, Health Care Professional and Health System needs through an ecosystem of digitally connected drug and non-drug solutions - integrating sensors, wearables, mobile apps, IBM Watson cloud and big data , new service offerings and business models to improve outcomes and expand value in respiratory, women's health and central nervious system disease areas across global and US markets. -
Marketing DirectorSurescripts Llc May 2012 - May 2015Arlington, Virginia, UsProvided marketing direction and strategic communication plans for the nation's leading healthcare information network; Apply customer insights to advance perception, behavior, and outcomes. Collaborate with business, technology, and sales teams on value propositions for providers, health systems, pharmacies, health insurers, and software technology companies; Drive brand awareness and demand for services related to interoperability, e-prescribing, medication history, prior authorization, clinical messages, and patient benefits.- Developed and launched new CompletEPA brand for electronic prior authorization - First-year adoption represented reach to 210 million patient lives - Delivered promotion and sales support for mature products, achieving 140% of annual goal - Directed and wrote content strategy for the most utilized online resource for electronic prescribing of controlled substances (EPCS); Gained acknowledgment from national agencies - Won multiple proposals for accredited education sessions at national conferences; Developed thought leaders for co-presentation- Created company campaign for the Million Hearts Mobile App initiative in partnership with the U.S. Department of Health and Human Services (HHS), reaching over 70 million online views- Invented creative, fact-based, interactive tools and videos for online engagement and compelling social media communications -
Senior Director Of Marketing StrategyHealthcare Resources, Llc Dec 2010 - Jun 2012Providing innovative, custom delivered online marketing and service solutions for pharmaceutical, biotechnology, and professional medical organizations. Leading strategic planning, product development, market testing, business partnerships and optimization of brand engagement- launched patient education, coupons, ePrescribing and other website resources- eHealthcare Leadership Award (Silver) for Best Overall Internet Site- eHealthcare Leadership Award (Platinum) for Best Health/Healthcare Content -
Senior Director, Strategy & Analytic Consulting GroupEpsilon Jun 2009 - Nov 2010Irving, Texas, UsProvide leadership, strategic guidance and analysis for planning, execution and optimization of pharmaceutical brand marketing to drive growth and enhance customer experience; • Consult on the strategic framework of customer relationship marketing• Identify insights and data for creating a single view of customers• Determine segment opportunities and investment requirements • Establish benchmarks, best practices and actionable measures • Facilitate integration and innovation with collaborative solutions -
Independent Marketing ConsultantAstrazeneca Dec 2007 - Jun 2009Cambridge, Cambridgeshire, GbPharmaceutical marketing consultant for client, AstraZeneca: supported Seroquel XR brand planning, market research and effective delivery of integrated, multi-channel campaigns to healthcare professionals and consumer audiences. - worked onsite with team awarded Medical Marketing & Media brand of the year -
Senior Marketing StrategistCadient Group Jun 2006 - Dec 2007Teaneck, New Jersey, UsProvided pharmaceutical clients strategic insight, direction and proposals for interactive programs to achieve business objectives; Led cross-functional development team to ensure digital e-marketing programs (web sites, email, software applications, etc.) align with brand marketing strategies and creative campaigns for effective implementation across all media channels; Contributed to brand strategic and tactical planning -
Brand DirectorOrganon Jan 2005 - May 2006Jersey City, Nj, UsLed strategic plan development with biotech co-promotion partner; Directed tactical planning for all professional programs; Liaised with market research, KOLs, target customers, sales force and managed account teams; Collaborated with business analytics team for return on effort analysis; Advised on short and long-term forecasts; Led advisory boards, engaged KOLs and patient advocacy organizations; Provided strategic direction for clinical trial publications, media plans and medical congresses; Conducted due diligence assessments for Organon commercial / business development opportunities -
Senior Brand Manager, PainOrganon Oct 2003 - Dec 2004Jersey City, Nj, UsRe-launched chronic pain brand with co-promotion partner; Championed new brand targeting, positioning, messaging and creative campaign; Managed brand budget, agencies, external vendors and medical, legal, regulatory approval of brand initiatives; Collaborated with sales training; Planned and moderated advisory boards with national key opinion leaders (KOLs), local physicians and allied health professionals; Identified, initiated, and gained agreement on solutions to operational challenges across joint company processes; Participated in due diligence assignments for Organon product in-licensing opportunities- Published in Product Management Today for medical education
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Senior Brand Manager, CnsOrganon Oct 2001 - Oct 2003Jersey City, Nj, UsLed business planning for $500 million CNS brand and geriatric/long-term care segment strategy; Worked across company functions to brainstorm, analyze and develop integrated strategic and tactical plans; Identified key drivers and targeting opportunities; · Published in Pharmaceutical Executive - Launched long-term care / geriatric psychiatry segment strategy and campaign- Created and managed print and online initiatives for promotion, speaker programs, direct mail, medical congress exhibits, medical education, symposia sponsorships and publications;
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Product Manager, Cns - MigrainePharmacia Jan 2000 - Sep 2001New York, New York, UsLaunched new migraine brand to Neurologist, PCPs and Managed Health Care; Developed an integrated 18-month company brand plan for pre-launch & launch management; Established brand positioning, messaging, target segmentation, creative campaign, logo, trade packaging, and competitive factors for differentiation; Implemented targeting, marketing tactics and sales training based on attitudinal and behavior segmentation; Managed budgets, development and approval for advertising, sales material, web sites and convention exhibits and trade plans; Managed relationships with medical societies; Proactively assisted with FDA negotiations on approved product labeling -
Marketing Communications ManagerPharmacia Dec 1998 - Dec 1999New York, New York, UsSupported US brand marketing campaign development and management, including advertising, sales force materials, web sites, convention exhibits and medical advisory boards; Agency and vendor selection and management
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Sales RepresentativePharmacia May 1994 - Nov 1998New York, New York, UsInstitutional Sales Specialist, Hospital Accounts (1997-1998)Pharmaceutical Sales Representative, CNS / Primary Care (1996 -1997) Specialty Sales Representative, Upjohn Women’s Health (1994-1996)
Richard Camp Skills
Richard Camp Education Details
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Ursinus CollegeEconomics & Business Administration -
The Tuck School Of Business At DartmouthStrategic Management
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Tohoku Gakuin University - JapanSociety
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Landmark
Frequently Asked Questions about Richard Camp
What company does Richard Camp work for?
Richard Camp works for Gsk
What is Richard Camp's role at the current company?
Richard Camp's current role is Digital Product Innovation, Customer Experience, Marketing Strategy.
What is Richard Camp's email address?
Richard Camp's email address is rj****@****hoo.com
What is Richard Camp's direct phone number?
Richard Camp's direct phone number is +130559*****
What schools did Richard Camp attend?
Richard Camp attended Ursinus College, The Tuck School Of Business At Dartmouth, Tohoku Gakuin University - Japan, Landmark.
What are some of Richard Camp's interests?
Richard Camp has interest in Poverty Alleviation, Science And Technology.
What skills is Richard Camp known for?
Richard Camp has skills like Strategy, Competitive Analysis, Marketing Strategy, Cross Functional Team Leadership, Product Launch, Integrated Marketing, Strategic Planning, Product Management, Pharmaceutical Industry, Analytics, Leadership, Crm.
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