Foreseeing a prospect to serve Housing Industry Start-Ups, initiated BUILT as an innovative specialist branding and market support studio in 2012.AS A CREATIVE: Ability to anticipate opportunities Enthusiasm to initiate solutions Benefit of 30+ years in the Design | Construction | Development | Real Estate Industries, with a mindset for deriving creative and dynamic outcomes.  Insight to the expectations of the resident, buyer and investor, with a skill set from which to engage and clearly inform prospects through both written and visual representations.AS A DESIGNER: To self-initiate design projects particularly in the conceptualisation of housing typologies that may offer more effective land use whilst maximising functionality and living quality at a smaller scale. A belief that our current housing models can be challenged. Promote the alternative and inform the prospective user of the inherent benefits upon living quality. Design - not just fit,  Demonstrate - not just display!AS A BUSINESSPERSON: Build and value strong relationships Share knowledge and insights Respond immediately to requests Ensure privacy and confidentiality Proactively seek opportunity for clients Prioritise client’s success-