Richard Parnell Email & Phone Number

Sydney, New South Wales, Australia

Sydney, Australia

First Focus has been independently rated as Australia's #1 in Managed IT Services for the past six years. We make a difference to mid-sized businesses through our combination of enterprise-grade cloud technology, breadth of specialists, and fast, personalised service.Check out our website at https://www.firstfocus.com.au

Sydney, Australia

Led the marketing team to develop and execute the marketing program for lead generation, new product launch, partner engagement, client retention, and up-sell. Managed lead generation and client-facing activity to attract, nurture and convert opportunities, including website and landing page performance, content, SEM, social platforms, telemarketing, direct mail, events, vertical promotions, email automation, and integration with CRM and partner portal.Responsible for driving the marketing calendar including progress and priorities, staff resources, campaign budgets, and coordinating partner activation and lead management with the sales team. Execution tasks included devising key messaging, copywriting and editing, SEO review and keyword strategy, briefing graphical requirements, managing external agencies, and analysing performance data for opportunity insights.Projects would frequently require a cross-team focus involving co-ordination with C-level management, direct and channel sales teams, product managers, R&D staff, external agencies, software partners, and channel partners.

Sydney, Australia

Not a direct sales role as the title suggests, but a pre-cursor to taking on the Marketing Manager role. ‘Business development’ referred to preparing for new business generation following an extremely successful client migration campaign. Key projects included selecting and implementing a new Salesforce CRM and email automation system, creating new sales materials to position and differentiate key products and developing complementary software partner relationships.

Sydney, Australia

Managed the Channel Sales team for Australia, PNG and the Pacific Islands. The team consisted of six channel sales members focused on managing channel partners, and conducting partner reviews, lead qualification, referral and management, problem resolution and client up-sell opportunities. Achievements included leading the channel sales and partner community in the most successful new product client migration campaign and recurring revenue growth in the history of the company.

Sydney, Australia

Area Manager and Channel sales roles, Attaché Software (1990-2005)Junior Sales Representative, Wang Australia (1989-90) – Mini computer hardware, softwareAccount Manager, Computations (1986-89) – Banking and insurance software, PC hardwareMarketing Assistant, Wattyl Paints (1985) – Paint manufacturerAdmin and Logistics, Storagetek (1984-85) – Data storage equipment