Responsible for carrying out End User Computing business strategies by providing presales technical expertise in large, complex solutions. Collaborate with cross-functional teams to provide competitive end to end solution offering and product life cycle transition guidance. •Strategic Vision: Guided current and future product strategy for product managers, ensuring alignment with business goals.•Effective Communication: Delivered impactful presentations and product demonstrations during sales trainings, channel partner meetings, and customer executive briefings.•Content Refinement: Reviewed and edited technical training documents, guidebooks, and spec sheets for successful Go-To-Market launches.•Collaboration: Worked closely with product and marketing managers throughout product concept, planning, and launch phases.•Market Leadership: Influenced desktop content strategy, achieving the highest desktop market share in North America through consistent year-over-year gains.•Innovation: Drove initiatives such as the video strategy for end-user compute business and the creation of the SSD Classification System.•Advocacy: Co-founded Dell’s Product Advocate Program, organically sharing product experiences via social media platforms.•Technology Innovation: Championed the AI PC and Copilot+ PC product launch strategy.•Deal Closure: Assisted sales in closing large deals, improving win rates, and securing $24 million in revenue.•Margin Optimization: Led the Dell EUC Margin Optimization project, balancing margin savings with technical specifications for customers.•Sales Transformation: Coached and facilitated the transformation of the End-User Compute Sales organization.•Competitive Analysis: Provided competitive product and solution analysis to win RFPs and large opportunities.•Social Selling: Co-founded the Social Selling Strategy through the Product Advocate Program.

Built and fostered corporate partnerships with global commercial companies. Helped plan and forecast global customer IT footprint. Collaborated with channel partners to better serve customer needs. • Managed customer visits, customer experience improvement• Hosted Executive Business Briefing and manufacturing facility tours• Drove Online Business strategy and Dell Premier page adoption• Team advocate and Change Agent for SalesForce.com CRM adoption.• Cerification in Dell Social Media & Community Professional

Responsible for customer relationship and internal virtual team relationships. Ensured represented Dell solutions meet customer's requirements. Introduced new products and services via multi-channel communications. Managed and customized Premier Pages.• Sales rep mentor – Coaching and gathered new hire feedback• Tell Dell SME – Drove improvement of Tell Dell results and team morale• Rep Council – Liaison for Sales Communications and process improvements

Discovered area of opportunities and recommended proper IT solutions from end user device to back end server and storage products.Aligned proper fit of Eco-system and services with business needs.Coached/mentored new hires.