Richard Labonte

Richard Labonte Email and Phone Number

Vice President, Brand Strategy and Marketing at Benson Hill @ Benson Hill
Richard Labonte's Location
St Louis, Missouri, United States, United States
Richard Labonte's Contact Details
About Richard Labonte

As a creative technologist driven by values and powered by data, my superpower lies in amplifying the voice of the customer. I transform their insights into actionable strategies that fuel product innovation and drive revenue growth. With creative vision, purpose-driven leadership, and high emotional intelligence, I collaborate cross-functionally to craft world-class products, build influential brands, drive breakthrough marketing, and forge strategic partnerships.MBA, Washington University, Olin Business School, Marketing Strategy Concentration. Continuing Executive Education with a focus on Behavioral Economics (Chicago | Booth), Advanced Marketing Leadership (Northwestern | Kellogg), and AI Implications for Business Strategy (MIT).

Richard Labonte's Current Company Details
Benson Hill

Benson Hill

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Vice President, Brand Strategy and Marketing at Benson Hill
Richard Labonte Work Experience Details
  • Benson Hill
    Vice President, Brand Strategy And Marketing
    Benson Hill Feb 2020 - Present
    St Louis, Missouri, Us
    Responsible for Benson Hill’s corporate and B2B brand strategy and marketing. Emphasis on communicating Benson Hill’s vision, mission, and purpose through story-driven marketing and communications and leading the engagement with diverse stakeholders to drive corporate business strategy and thought leadership.Chief story architect driving a $150M Series D round in 2020 and $1.35B IPO in 2021.
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  • Musx
    Advisory Board Member - Product And Brand Strategy
    Musx Aug 2020 - Present
    Austin, Tx, Us
    Strategic advisor across the product strategy, design, and brand/product marketing landscapes.Designed as a complement and fan engagement accelerator to music streaming services, musx (music + experience) is a human-powered recommendation platform enabling fans to get tailored music suggestions from friends on-demand. It replaces social media platforms and SMS/texting as the primary channel for music sharing, receiving and P2P recommendations.
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  • Lantos Technologies
    Chief Product And Marketing Officer (Cpmo)
    Lantos Technologies Mar 2018 - Feb 2020
    Led integration and alignment across the product vision, product strategy, product design, product development, product lifecycle, product and brand marketing, and training/customer success landscapes for MIT-developed 3D ear scanning technology. Led commercial go-to-market efforts along with driving partnerships focused on the digital transformation of the audiology, professional/consumer audio, and hearing protection markets.
  • Lantos Technologies
    Advisor
    Lantos Technologies Oct 2017 - Feb 2018
  • Brighton Agency
    Senior Vice President, Audience Engagement
    Brighton Agency Mar 2016 - Mar 2018
    St. Louis, Mo, Us
    Drove innovation into new client offerings, such as partnering with clients' product development and marketing teams to conduct early-stage product concepting and proof-of-concept builds to rapidly innovate their consumer offerings. Led entry into the Virtual and Augmented Reality landscape with 100% internally produced content for Fortune 500 clients.Led creative, multimedia, advertising technology, innovation, and software engineering teams, processes, and deliverables. Served on the Agency's Executive Leadership team, driving day-to-day management and long-term strategic planning.
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  • Harman International
    Director, Global Business Unit Leader, Wearables
    Harman International Mar 2015 - Mar 2016
    Stamford, Connecticut, Us
    Led global Wearables business unit as part of HARMAN's Lifestyle Division. Led U.S. and China based product teams to drive product roadmap development and implementation of key technologies within the Wearables product portfolio. Partnered with existing HARMAN business units and 3rd party technology providers to leverage key tech trends that drive innovation through product concept validation and development. Matured product concepts through pragmatic marketing approach to identifying, validating and quantifying customer needs that are pervasive and addressable in the marketplace. Align with global marketing and commercial teams to develop go-to-market strategies.Led high-value strategic partnership with Under Armour (announced at CES 2016), including product strategy, product development and go-to-market delivery (marketing and commercial), to deliver best in class hardware solutions that compliment Under Armour’s Connected Fitness Ecosystem (MapMyFitness, MyFitnessPal, Endomondo and UA Record).Site lead for St Louis based Headphones & Wearables SBU, which includes 26 staff functions across Sales, Marketing, Digital, Legal, HR, Creative, Industrial/Graphic Design and Customer Support.March 2015 - July 2015 | Director of Product Strategy & PlanningLead global product teams to drive NPI for Sport Headphones business.
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  • Music Valet
    Founder
    Music Valet Apr 2013 - Dec 2015
    Launched a boutique 5.1 Surround Sound Audio label in 2013. As an audiophile, I saw the need for more 5.1 titles, especially for those of us with '5.1 Surround' technology in our cars and little access to new content. I assembled a great team of mixers and mastering engineers and collaborated closely with the band, Better Than Ezra, to produce a remix of their 1998 Elektra/Warner release 'How Does Your Garden Grow' in 5.1 Surround.The 5.1 Surround mix was released in April 2013 at The New Orleans Jazz & Heritage Festival (Jazz Fest), where Better Than Ezra was headlining the Acura Stage. With Acura's heavy investment in '5.1 Surround Sound Audio' systems in their vehicles along with their long-standing sponsorship of Jazz Fest, it was the perfect venue and partnership for the release.
  • D'Addario & Company, Inc.
    Chief Commercial Officer
    D'Addario & Company, Inc. May 2014 - Feb 2015
    Us
    Global responsibility for the commercial strategy and market development relating to Sales, Product Management, Marketing and Artist Relations for a global leader within the Musical Instruments industry.Guided a global sales force of internal and external sales personnel and dedicated global affiliates in the U.S., Canada, UK, Australia and China and multiple distributor relationships across 100+ countries.Led product management team and product management framework across five musical instrument categories and multiple sub-brands. Led a cohesive product framework that includes product lifecycle, market/strategy/visionary roadmaps, ROI and benchmark analysis on all global product introductions. Directed all creative, digital and marketing strategy, leveraging internal agency environment to deliver unique campaigns across multiple product categories and sub-brands.Led retention, development and prospecting activities across a portfolio of 4,000+ artist endorsements.
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  • Brighton Agency
    Vice President
    Brighton Agency Jun 2010 - May 2014
    St. Louis, Mo, Us
    Directed business development and client strategy at a full-service advertising agency with 70+ employees. Member of the Agency’s Executive Leadership team. Led a group of account managers and strategists to create and execute integrated marketing campaigns across a diverse industry set. Led the creative direction of an award winning multi-media production staff, to create and execute compelling visual content in the form of broadcast commercials, web shorts, custom animation and music production.
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  • Labonte Music & Media
    Principal
    Labonte Music & Media 2006 - 2010
    Operated a boutique Strategic Marketing, Branding and Creative Content Agency, supporting an eclectic mix of clients ranging from Fortune 500 Financial Services & Software firms, Digital Ad Agencies and Music Publishers/Record Labels in the U.S. and U.K.
  • Contemporary Productions
    Vp/Director - Finance & Operations
    Contemporary Productions 2005 - 2006
    St Louis, Mo, Us
    Managed all Event Production, Talent Purchasing, Talent Management, Accounting, Financial Reporting, PR and Marketing functions.
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  • Citigroup
    Management Associate/Vp-Product Development
    Citigroup 2003 - 2005
    New York, New York, Us
    Rotated through Global Risk Management, Citibank Retail Lending, Capital Markets/Financial Analysis and Marketing/Product Development as part of Citigroup's Management Associate program for MBA Graduates.Held the role of VP-Product Development upon program completion.
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Richard Labonte Skills

Integrated Marketing Marketing Strategy Strategy Marketing Brand Management Creative Direction Business Development Thought Leadership Leadership Product Management Advertising Product Marketing Cross Functional Team Leadership Brand Development Strategic Partnerships Competitive Analysis Marketing Communications Financial Analysis Product Development Analytics Creative Strategy Digital Strategy Social Media Marketing Digital Marketing Public Relations

Richard Labonte Education Details

  • Washington University In St. Louis - Olin Business School
    Washington University In St. Louis - Olin Business School
    Marketing Strategy/International Business Concentration
  • Gies College Of Business - University Of Illinois Urbana-Champaign
    Gies College Of Business - University Of Illinois Urbana-Champaign
    Accountancy

Frequently Asked Questions about Richard Labonte

What company does Richard Labonte work for?

Richard Labonte works for Benson Hill

What is Richard Labonte's role at the current company?

Richard Labonte's current role is Vice President, Brand Strategy and Marketing at Benson Hill.

What is Richard Labonte's email address?

Richard Labonte's email address is ri****@****sic.net

What is Richard Labonte's direct phone number?

Richard Labonte's direct phone number is +131472*****

What schools did Richard Labonte attend?

Richard Labonte attended Washington University In St. Louis - Olin Business School, Gies College Of Business - University Of Illinois Urbana-Champaign.

What skills is Richard Labonte known for?

Richard Labonte has skills like Integrated Marketing, Marketing Strategy, Strategy, Marketing, Brand Management, Creative Direction, Business Development, Thought Leadership, Leadership, Product Management, Advertising, Product Marketing.

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