Richard Lane Email & Phone Number

Virginia, United States

Dublin, Ohio, Us

Current – Marketing Consulting Projects; day trading. Current – Prep Cook/Cashier at City BarbequePresident – Homeowners Association of 456-home community with $260,000 annual operating income. Treasurer – Carolina BrewMasters, a local 501(c)(4) Organization that has raised and donated approximately $600,000 to charity over the past 17 years.2022 – Lowes Foods – Bartender. Served beer, wine, and coffee at newly-opened Huntersville store.2021 – Plant Partners - Merchandised plants in garden center for Lowe’s #489, the highest volume garden center (~$7 million) in the Lowe’s chain.• Restocked and reset over 30 tables in garden center according to Lowe’s corporate planogram using available product. Optimized product presentation to maximize sales and highlight seasonal products. 2020 - Purchased and renovated new home in Huntersville. Renovated Charlotte home for sale, and managed sale and closing to move to Huntersville for wife’s job.2019 - Prepared for six-month Appalachian Trail through-hike until wife’s injury.

Magog, Qc, Ca

Product Manager and Global Pricing Manager, (2015-2018)Managed diverse portfolio of tires for compact construction equipment for Americas Region. ·Proposed new product development: Maintained a global 18-month product pipeline of size and range extensions, and new products, resulting in approximately 20% annual growth. ·Product Training: Developed and delivered product training sessions to Territory Sales Reps and to customer sales teams. Supported annual “Camso Experience” events with product demos and training.·Supported New Business Development: Prepared OEM proposals for new business opportunities.

Magog, Qc, Ca

Managed communications to dealers, developed annual business reviews for Top 30 customers, managed dealer co-op advertising program, promoted company at industry trade shows, and developed customer email campaigns via Customer Relationship Management (CRM) platform Salesforce.com. ·Increased Market Share for Key Accounts: Developed impactful annual business plans highlighting growth opportunities using Geographic Information System (GIS) mapping tools to visually demonstrate market-size estimates. ·Improved Brand Awareness: Created and delivered numerous customized direct-mail campaigns concurrent with market blitzes by Sales Reps. Identified niche customers and developed specific communications to their needs. Generated incremental sales volume in 70% of markets. ·Developed Leads Sources for Salesforce: Purchased third-party database and converted generic loan documentation information into equipment-specific, in-house leads system deployed to Sales Reps via Salesforce.com CRM platform.

Managed product strategy and advertising. Developed and managed new corporate web site. Coordinated trade shows and customer communications, including CRM and social media platforms. Led product launches into new retail customers. ·Increased Market Presence: Launched new products into 120-store regional retailer. Redesigned all product literature and trade show displays. Created media strategy leveraging traditional print ad campaign and existing trade show calendar to support distributor marketing efforts. ·Managed Online Marketing Channels: Launched new website with Content Management System tools. Managed CRM program for all leads (mail, iContact/email, social media). Educated retailers on expanding their business with SEO, Google Maps, social media and online presence.·Expanded Product Reach: Designed and created online and printed product information materials that reached crucial architects and designers that specified Viance products into large commercial projects.

Bellevue, Wa, Us

Developed and managed all marketing initiatives for ringtones, games, logos and downloadable applications. Designed and executed consumer promotions and sweepstakes. Launched new phones and data services. •Created Aggressive Promotions: Increased downloadable content sales from $400,000 to $1 million monthly thru aggressive promotions, text message campaigns, and direct mail. Achieved higher sales per user than AT&T, consistently exceeding budget. First carrier to launch Napster Mobile music service. •Renegotiated Contracts: Renegotiated contract for the handset insurance program, delivering $2 million of new annual revenue. Original contract had poor terms and returned no revenue to SunCom. •Restored Profitability: Identified unprofitable data handset program with losses over $200,000. Renegotiated contract to boost profitability and redirected users to more profitable BlackBerry programs.

Charlotte, North Carolina, Us

Managed seven categories of windows and doors in several Home Depot regions. Served Home Depot merchants, website managers, and marketing managers on daily basis to support category sales growth. Worked directly with 50 Jeld-Wen sales managers and reps to implement retail channel initiatives. ·New Business Development: Prepared and presented eight major, customized product proposals, earning $125 million in new business from new product placement and earned space in new regions.·Increased Market Share: Increased sales in seven product categories by 21% (to $420 million).

Boca Raton, Fl, Us

Marketed flooring installation tools, adhesives, and accessories through Home Depot, Lowe's and other retailers. Developed Point-of-Sale information system to accelerate sales and optimize inventory levels. Worked with IT consultant to create global data cube as basis for product, segment, and regional analyses. ·Dramatic Market Turnarounds: Secured $900,000 Host Order in Home Depot’s Midwest Division after identifying Chicago as under-performing market, performing a market blitz, and changing third-party service firms. Reversed market results from 10% down to 2% up over four-month period. ·Private Label Product Launch: Launched a Lowe's Exclusive ceramic tiling tool brand of over 70 SKUs into 840+ Lowe's locations. Project included new packaging, planograms, rollout schedule, and management of reset effort through Lowe's service company. ·Ousted Competitors: Managed the rollout of ceramic floor trims program into HD West Coast division, and launched 14 additional SKUs into 77-store Home Depot test markets, and then subsequently 500 additional stores. Incremental annual Home Depot business produced was $9 million (14% growth).

Sold, developed and managed the execution of sales incentive and marketing promotion programs for numerous national accounts. Managed staff of six Account Managers and Customer Service Representatives.

Trelleborg, Se

Developed and implemented marketing programs to drive channel initiatives and new product introductions for $100 million business unit. Created and executed marketing materials, selling tools, and communications.

Washington, Dc, Us

Led three different divisions to "OUTSTANDING" grade during Fleet Management Assessments, including the Ship's Retail Store, managing from eight to 50 enlisted personnel.

Master Of Business Administration (M.B.A.), Marketing/Marketing Management, General

Ba, Economics