Richard Lane Email & Phone Number

Virginia, United States

Dublin, Ohio, US

• Current – Marketing Consulting Projects; day trading. Current – Prep Cook/Cashier at City BarbequePresident – Homeowners Association of 456-home community with $260,000 annual operating income. Treasurer – Carolina.
• Restocked and reset over 30 tables in garden center according to Lowe’s corporate planogram using available product. Optimized product presentation to maximize sales and highlight seasonal products. 2020 - Purchased.

Magog, QC, CA

Product Manager and Global Pricing Manager, (2015-2018)Managed diverse portfolio of tires for compact construction equipment for Americas Region. ·Proposed new product development: Maintained a global 18-month product pipeline of size and range extensions, and new products, resulting in approximately 20% annual growth. ·Product Training: Developed and.

Magog, QC, CA

Managed communications to dealers, developed annual business reviews for Top 30 customers, managed dealer co-op advertising program, promoted company at industry trade shows, and developed customer email campaigns via Customer Relationship Management (CRM) platform Salesforce.com. ·Increased Market Share for Key Accounts: Developed impactful annual.

Managed product strategy and advertising. Developed and managed new corporate web site. Coordinated trade shows and customer communications, including CRM and social media platforms. Led product launches into new retail customers. ·Increased Market Presence: Launched new products into 120-store regional retailer. Redesigned all product literature and trade.

Bellevue, WA, US

• Developed and managed all marketing initiatives for ringtones, games, logos and downloadable applications. Designed and executed consumer promotions and sweepstakes. Launched new phones and data services.
• Created Aggressive Promotions: Increased downloadable content sales from $400,000 to $1 million monthly thru aggressive promotions, text message campaigns, and direct mail. Achieved higher sales per user than AT&T.
• Renegotiated Contracts: Renegotiated contract for the handset insurance program, delivering $2 million of new annual revenue. Original contract had poor terms and returned no revenue to SunCom.
• Restored Profitability: Identified unprofitable data handset program with losses over $200,000. Renegotiated contract to boost profitability and redirected users to more profitable BlackBerry programs.

Charlotte, North Carolina, US

Managed seven categories of windows and doors in several Home Depot regions. Served Home Depot merchants, website managers, and marketing managers on daily basis to support category sales growth. Worked directly with 50 Jeld-Wen sales managers and reps to implement retail channel initiatives. ·New Business Development: Prepared and presented eight major.

Boca Raton, FL, US

Marketed flooring installation tools, adhesives, and accessories through Home Depot, Lowe's and other retailers. Developed Point-of-Sale information system to accelerate sales and optimize inventory levels. Worked with IT consultant to create global data cube as basis for product, segment, and regional analyses. ·Dramatic Market Turnarounds: Secured.

Sold, developed and managed the execution of sales incentive and marketing promotion programs for numerous national accounts. Managed staff of six Account Managers and Customer Service Representatives.

Trelleborg, SE

Developed and implemented marketing programs to drive channel initiatives and new product introductions for $100 million business unit. Created and executed marketing materials, selling tools, and communications.

Washington, DC, US

Led three different divisions to "OUTSTANDING" grade during Fleet Management Assessments, including the Ship's Retail Store, managing from eight to 50 enlisted personnel.

Master Of Business Administration (M.B.A.), Marketing/Marketing Management, General

Ba, Economics