Richard Henke Email & Phone Number

Bern, Berne, Switzerland

• Deliver leadership and direction to a top-performing creative team while reporting directly to the CEO. • Maintain a strategic focus on maximizing ROI while overseeing and allocating a significant marketing budget, demonstrating a strong ability to drive cost efficiency while achieving favorable outcomes.• Chart the successful development, launch, and ongoing management of the company’s global marketing strategy, incorporating diversified channels such as online and in-person events… Show more • Deliver leadership and direction to a top-performing creative team while reporting directly to the CEO. • Maintain a strategic focus on maximizing ROI while overseeing and allocating a significant marketing budget, demonstrating a strong ability to drive cost efficiency while achieving favorable outcomes.• Chart the successful development, launch, and ongoing management of the company’s global marketing strategy, incorporating diversified channels such as online and in-person events, content, and online audience engagement.• Leverage strong interpersonal communication skills to cultivate and maintain strategic partnerships, successfully expanding sales channels. Show less

Bern, Berne, Switzerland

• Innovated and deployed strategic product marketing campaigns and strategies to promote the value of the company’s robust product business.• Strengthened internal marketing capabilities by pioneering the seamless rollout and integration of Salesforce Pardot (Marketing Cloud Account Engagement), including negotiating the initial purchase and leading the launch of marketing automation campaigns.• Tailored campaigns based on the target audience, culminating in engagement among partners… Show more • Innovated and deployed strategic product marketing campaigns and strategies to promote the value of the company’s robust product business.• Strengthened internal marketing capabilities by pioneering the seamless rollout and integration of Salesforce Pardot (Marketing Cloud Account Engagement), including negotiating the initial purchase and leading the launch of marketing automation campaigns.• Tailored campaigns based on the target audience, culminating in engagement among partners and end users.• Employed project management expertise to strategize and execute brand-aligned digital marketing initiatives.• Bolstered search engine rankings and improved brand visibility by managing technical and on-page SEO strategies.• Spearheaded the conceptualization, launch, and operational leadership of b+s PLUS, the company’s philanthropic organization, to promote corporate social responsibility. Show less

Bern, Berne, Switzerland

• Produced engaging and highly effective technical and marketing content in line with brand standards and objectives, directly contributing to the success of marketing and communications initiatives.

Switzerland

• In conjunction with an IPMA project management course, I led a project to import tobacco alternatives from the USA to Switzerland before returning to full-time education in September 2018.

Thun, Switzerland

• Coordinated, managed, and mentored a 15-person team while promoting a culture of service excellence.• Played a key role in generating substantial YoY profit growth through dynamic operational leadership, resulting in a promotion from part-time bar staff to a management position.

Steffisburg, Switzerland

• Gained experience working within the Swiss culture while improving proficiency of the Swiss German language.

Edinburgh, United Kingdom

• Enabled data-driven decision-making and strategic planning by facilitating analytics and reporting operations.• Established rapport with clients while providing analytics consulting services and account management, including crafting custom proposals outlining solutions in line with client needs.• Guided end-to-end analytics project lifecycles for clients while maintaining a focus on satisfaction.• Supervised and supported junior team members, demonstrating strong leadership and… Show more • Enabled data-driven decision-making and strategic planning by facilitating analytics and reporting operations.• Established rapport with clients while providing analytics consulting services and account management, including crafting custom proposals outlining solutions in line with client needs.• Guided end-to-end analytics project lifecycles for clients while maintaining a focus on satisfaction.• Supervised and supported junior team members, demonstrating strong leadership and coaching skills.• Recognized for exceptional performance, resulting in a promotion from Intern to Lead Analyst within one year.• Learned and utilized new skills in a timely and effective manner through ongoing professional development. Show less

Edinburgh, United Kingdom

Glasgow, United Kingdom

• During my time at university, I held a part-time job to help finance my studies.

Master'S Degree, Business Information Systems, Swiss Grade: 5.1

Thesis Title: A Framework for Conversational AI Bot-to-Human Handoff

Bachelor'S Degree, Technology And Business Studies (Majors: Management Science And Manufacturing)