I joined the central GroupM team initially with a dual remit - half my time was dedicated to GroupM UK as Chief Data Officer, and half to the [m]PLATFORM organisation as VP EMEA for [m]PLATFORM technology, leading and growing two separate teams with very different remits. For personal reasons after a year I relinquished my EMEA responsibilities, focusing full-time on the UK portion of the role.Key successes during my tenure included:- Successfully leading the pitch for Tesco's… Show more I joined the central GroupM team initially with a dual remit - half my time was dedicated to GroupM UK as Chief Data Officer, and half to the [m]PLATFORM organisation as VP EMEA for [m]PLATFORM technology, leading and growing two separate teams with very different remits. For personal reasons after a year I relinquished my EMEA responsibilities, focusing full-time on the UK portion of the role.Key successes during my tenure included:- Successfully leading the pitch for Tesco's programmatic and audience business. I played a key role in the pitch itself and oversaw the successful conclusion of the resulting POC period.- Leading the deployment of the [m]PLATFORM technology for PSA Automotive, one of the world's largest automotive manufacturers.- Redesigning the approach to [m]PLATFORM training across EMEA, developing and delivering a modular three day technical and strategic training programme. Hundreds of agency team members were trained using this programme with highly positive feedback.- Restructuring the GroupM UK Data and Technology division to bring together two previously separate teams and successfully instilling a culture of innovation and collaboration in the group, as well as a renewed commercial focus which resulted in revenue increases of over 100% from our data products. Show less

Maxus was GroupM's "challenger" agency brand. I led our digital disciplines across the EMEA region with a focus on programmatic media. Along with a small team of four, my responsibilities centred on providing effective support to Maxus's local in-market agency teams, connecting them with GroupM's central assets and supporting on / contributing to key pitches.

I led global product development for Xaxis Supply, a new business unit within Xaxis focused on programmatic audience-centric media selling. In partnership with the Xaxis COO, I developed the commercial and technology strategy for the business unit, establishing a partner-led technology stack and hiring a team of product managers to product manage the development of key proprietary technology components in partnership with a team of software engineers.

For the first two years of my tenure at Xaxis, I led the product development for their proprietary DMP, Turbine. Joining the project at its inception, I rapidly grew the product development team to 9 people (split between New York and London), encompassing Product managers, UX consultants and Enablement managers, and partnered with a development team of 25 software engineers. I was responsible for the core vision for the data platform, and led the requirements gathering, ideation and solution… Show more For the first two years of my tenure at Xaxis, I led the product development for their proprietary DMP, Turbine. Joining the project at its inception, I rapidly grew the product development team to 9 people (split between New York and London), encompassing Product managers, UX consultants and Enablement managers, and partnered with a development team of 25 software engineers. I was responsible for the core vision for the data platform, and led the requirements gathering, ideation and solution architecture, working with the technical architect to define a state-of-the-art platform using big data technologies including Hadoop, CouchDB and Storm. The first version of the product launched in late February 2014 on schedule and on budget, and delivered transformative capabilities to the business, quickly becoming the central component of Xaxis’ pitch. Turbine was widely credited with powering the bulk of Xaxis’ growth in 2014, 2015 and 2016 and in 2017 was repositioned to create the foundation of [m]PLATFORM, GroupM’s global data platforms business. Show less

My role at MEC originally encompassed the leadership of our Technology Consulting, Ad Operations and Analytics business units in the UK. In this role, I built the Data and Technology services organization from scratch - defining the vision and business goals, designing an organizational structure and hiring a team of 11. In the process, I transformed MEC’s view of technology from a back-office function to a core client-facing part of the business. My responsibilities were split evenly between… Show more My role at MEC originally encompassed the leadership of our Technology Consulting, Ad Operations and Analytics business units in the UK. In this role, I built the Data and Technology services organization from scratch - defining the vision and business goals, designing an organizational structure and hiring a team of 11. In the process, I transformed MEC’s view of technology from a back-office function to a core client-facing part of the business. My responsibilities were split evenly between managing the operational side of the business, consulting with (and evangelizing to) clients directly and acting as the senior technology leader within MEC UK. In January 2011, I was elected to join MEC UK’s Operational Board, and in late 2011 my team won Gold at the MediaWeek awards in the Data Innovation category for creating two groundbreaking analytics solutions - the first (Cube) designed to provide on-demand access to data for client reporting, reducing the time taken to produce reports from hours to minutes, and the second (Prism) a journey-path analytics and attribution modelling solution using advanced visualisation to provide valuable insight for campaign optimisation.In late 2011, I transitioned out of the UK team and into MEC’s global management team, with responsibility for guiding the Data and Technology services strategy across key markets globally. This move resulted in a shift in my responsibilities; away from operational management and towards strategy development and consulting with local market senior management and key global clients. In the final two years of my tenure I was nominated to join Momentum, MEC's EMEA-wide leadership training and development programme. Show less

Initially joining Microsoft (formerly aQuantive) within the Operations team to work on the Atlas Advertiser product suite, my responsibilities rapidly increased to include the founding and development of Atlas Advertiser Consulting, a new business unit offering technology consulting services to the digital advertising sector and sales engineering support to the Atlas sales team. As the primary operational and technical expert within the EMEA organization, my time was split between providing… Show more Initially joining Microsoft (formerly aQuantive) within the Operations team to work on the Atlas Advertiser product suite, my responsibilities rapidly increased to include the founding and development of Atlas Advertiser Consulting, a new business unit offering technology consulting services to the digital advertising sector and sales engineering support to the Atlas sales team. As the primary operational and technical expert within the EMEA organization, my time was split between providing internal business consulting services and project management support, providing presales support to the sales team, executing consulting engagements (assisted by 1 direct report) and developing the consulting business in terms of market analysis, solutions development and relationship management. Show less

As a Consultant for TouchClarity Ltd, I was responsible for the full client engagement life-cycle post-sale, implementing and supporting TouchClarity’s on-site behavioural targeting solutions for a range of top-tier clients across a range of industry verticals. Specific components of the role included project management of implementations, business requirements analysis, technical analysis, development and delivery, and ongoing client relationship management and optimization. A significant… Show more As a Consultant for TouchClarity Ltd, I was responsible for the full client engagement life-cycle post-sale, implementing and supporting TouchClarity’s on-site behavioural targeting solutions for a range of top-tier clients across a range of industry verticals. Specific components of the role included project management of implementations, business requirements analysis, technical analysis, development and delivery, and ongoing client relationship management and optimization. A significant proportion of my time in this role was spent on-site consulting with clients directly, occasionally involving travel abroad to France and Germany.In March 2007, TouchClarity Ltd. was acquired by Omniture Inc. (now Adobe), and in April I was the only member of the professional services team selected to transfer to Omniture’s worldwide HQ in Salt Lake City on secondment to their own professional services division. In Utah, I was promoted to Senior Analyst and tasked with recruiting and training a team of Consultants to support the TouchClarity product in the US, as well as implementing new clients gained as a result of the acquisition and working with existing teams within the Omniture organization to assist with integration of the product suite and develop best practices. Show less

Acturis Ltd. is a software house providing trading and e-commerce solutions to the commercial insurance industry. During my time at Acturis I was involved in two major projects. I was the lead analyst on a project to develop web service connectivity for the Acturis system, a role which required developing an in-depth knowledge of XML-based integration and communication technologies, and working with clients and developers to define business and technical requirements. Prior to this, I held… Show more Acturis Ltd. is a software house providing trading and e-commerce solutions to the commercial insurance industry. During my time at Acturis I was involved in two major projects. I was the lead analyst on a project to develop web service connectivity for the Acturis system, a role which required developing an in-depth knowledge of XML-based integration and communication technologies, and working with clients and developers to define business and technical requirements. Prior to this, I held overall responsibility for the document production systems, which involved splitting my time between XML-based document coding, and analysis and development of the document generation systems in conjunction with the programming team. As part of the document development role I liaised extensively with clients to define business requirements, often on-site. In addition to this, as part of the wider Business Analysis team, I was involved with the testing phases of the main Acturis application release cycle. Show less