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Digital Marketing professional with expertise in e-commerce, marketing automation concepts and implementation. 13+ years of progressive experience working with people in a variety of technical marketing and customer service settings. Strategic planner with ability to produce creative content for marketing commercial websites.Exceptional interpersonal skills; able to work harmoniously with customers, designers and technical developers to create custom solutions. Reliable and capable of performing steadily under stressful situations. Also experienced and effective in sales. Specialties: digital marketing, marketing automation, email, technical support, technical training, Project Management, customer service, HTML, CSS, Wordpress, SEO, Adobe Creative Suite
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Digital Marketing LeadCopelandBuford, Ga, Us -
Digital Marketing LeadCopeland Sep 2021 - Present(Previously known as Emerson Climate Technologies and Solutions)Ensure pragmatic application of tools and processes that align to specific business units, while finding opportunities to leverage best practices across the platform.• Understand and develop lead generation, lead management, scoring and marketing processes to work with other business processes to drive business outcomes.• Lead an enterprise-wide Digital Marketing program based on the requirements of discrete business units. Include designing and implementing scalable solutions that meet requirements improving functionality.• Collaborate with marketing teams in development and execution of strategic, integrated and demand generation campaigns. -
Email Campaign ManagerTruist Apr 2021 - Sep 2021Atlanta, Georgia, United StatesDesigned and executed email campaigns and workflows within Eloqua marketing platform. Migrated email campaigns from legacy systems to current email platforms.• Acquired Eloqua certifications -
Digital Marketing Manager - Vertical ExpressThyssenkrupp Elevator Jul 2018 - Jul 2020Alpharetta, GaDeveloped cohesive social media presence and customer outreach programs for e-commerce website. Planned and executed coordinated quarterly marketing calendars for applicable digital marketing channels. Managed keywords, descriptions, and content for eCommerce website to increase page position via SEO.• Designed monthly PPC and display advertising on Facebook and Google to generate demand and increase website traffic.• Implemented solutions for email marketing initiatives leveraging Eloqua marketing platform, leading to 20% increased customer engagement.• Analyzed website, social, and email metrics to inform quarterly strategic marketing direction.• Identified trends and insights, and optimized ad spend based on performance insights. -
Sr. Email Campaign ManagerResponse Media Nov 2016 - Jul 2018Managed and executed client email and landing page projects for multiple CPG, entertainment, and software clients. Scheduled and performed campaign set-up, scheduling, testing, and deployment of one-time, recurring, triggered and dynamic content-driven emails within enterprise MA and email systems such as ExactTarget and IBM Marketing Cloud.• Performed quality assurance, functional testing, and process documentation to ensure error free email deployment across multiple devices and email clients.• Tracked and reported email performance metrics using standard and ad hoc reports, suggested campaign and program insights based on findings.• Manipulated large database extensions upwards of half a million records with product, coupon, and subscriber information and built customer profiles based on various metrics.• Using Agile marketing principles, prioritized assignments based on capacity and capabilities, managed timelines and continuously improved agency email processes. -
Custom Solutions Delivery LeadSalesfusion Jan 2014 - Jul 2016Atlanta, GaDeveloped and implemented custom Marketing Automation solutions as managed service for customers including scoring profiles, lead flows, triggers, email campaigns and landing pages. Implemented A/B testing methods to refine customer messaging. Managed multiple enterprise-level managed services accounts simultaneously. Leveraged CRM Marketing systems to define customer profiles and shape customer journey. Produced custom reports for clients.• Guided clients on best practices for Marketing Automation, leading to 20% average increase in email response rates.• Created product documentation, sales brochures, and promotional materials to generate interest in managed service solutions. -
Senior Manager Of Customer Support, Marketing AutomationLoopfuse Dec 2009 - Dec 2013Atlanta, GaLed expert support team for LoopFuse Marketing Automation product, OneView, solving customer technical issues and training. Created documentation for, and maintained, online customer support community. Blogged regularly on subject matter and business processes.• Triaged support cases and assigned to development resources as needed, reducing time to fix for customer issues.• Produced instructional videos and screencasts to facilitate education of customers new to world of marketing automation. -
Project ManagerRam Web Solutions Jan 2004 - Dec 2009Developed dozens of custom real estate websites from initial request to production and implementation. Managed custom CMS website content and trained customers on use of site including SEO and content writing. Scheduled regular content updates and maintenance of customer websites. Designed custom graphics and templates for clients using Adobe products.• Onboarded customers online, via telephone, and through in-person presentations on how to use custom CMS website for real estate agents.
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Sales AssociatePd60 Jan 2003 - Dec 2003Analyzed customer requests, recommending products and options to suit customer needsFulfilled customer ordersResolved client concerns and complaints
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Purchasing ManagerSisters Gourmet Aug 2002 - Dec 2002Purchased and managed inventory for gourmet food company using production planning
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Purchasing - It SupportIntegracore Aug 1996 - May 2002Used QUBE ERP software to plan and purchase production goods for manufacturingMaintained company network and IT systemsInvolved with various production aspects on manufacturing floor
Richard Murdock Skills
Richard Murdock Education Details
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Business Administration -
Economics
Frequently Asked Questions about Richard Murdock
What company does Richard Murdock work for?
Richard Murdock works for Copeland
What is Richard Murdock's role at the current company?
Richard Murdock's current role is Digital Marketing Lead.
What is Richard Murdock's email address?
Richard Murdock's email address is ri****@****tor.com
What is Richard Murdock's direct phone number?
Richard Murdock's direct phone number is +177022*****
What schools did Richard Murdock attend?
Richard Murdock attended Grand Canyon University, University Of Utah.
What are some of Richard Murdock's interests?
Richard Murdock has interest in Online Gaming, Web Design, Project Management, Politics, Economics, Technical Training, Marketing Automation.
What skills is Richard Murdock known for?
Richard Murdock has skills like Email Marketing, Marketing Automation, Marketing, Seo, Salesfusion Marketing Certified, Wordpress, Crm, Sales, Software Documentation, Customer Service, B2b, Salesforce.com.
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Richard Murdock
Senior Creative Director, Brand Management, Product Management, Project Management, Product Development, DesignSouth Jordan, Ut -
1codagenomics.com -
1slackco.com
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