Brand strategist and business leader with over 15 years of experience in the creative industry. I help clients create distinctive and meaningful brands that connect with their audiences and drive remarkable change for their organizations. I have a broad and deep expertise in Brand Strategy, Brand Migration resulting from M&A, Naming, Brand Architecture, Multi-Sensory Brand Identity Development, and Experience Design, spanning sectors across Europe, Asia-Pacific, and North America.As Principal at DesignStudio, I lead the New York studio and oversee a diverse and talented team of designers, strategists, operations, and client service professionals. I am responsible for setting the vision for the studio along with ensuring its commercial success. This includes nurturing new business relationships and overseeing the successful delivery of high-profile and impactful projects for clients such as Microsoft, EA, and other businesses in fitness, travel, hospitality, and sports. I get the most joy from mentoring others and fostering collaborative and inclusive cultures where individuals can learn and grow.