Richard Luce Email & Phone Number

Raised awareness and money to buy equipment an ingredients to prepare hot meals for the homeless in the Seattle area. Networked to find volunteers to help cook and handout prepared food and beverages. Goal of the organization is to find enough people and funds to provide 2000 hot meals every Sunday throughout the year.

Attending Networking Events Researching Industry LeadersTracking Industry TrendsParticipating in Industry Discussions

Consumer VP Sales MarketingConnect with me on LinkedIn using:►►► luce.rick@yahoo.com ◄◄ ◄All Invitations to Connect WelcomeLION – LinkedIn Open Networker ****************Recruiters, HR Managers, Hiring Managers, CEOs, COOs, Presidents, General Managers, Private Enterprise, Owners, Privately Owned connect with me to get access to my network deep in industry leadership.****************VP Operations | Performance OptimizationHarley-Davidson motorcycle sales and service, including accessories, parts and clothes.Challenged to transform stagnant revenue to vibrant growth of 30% by optimizing the performance of a team of dedicated employees through strategic planning and resource allocation, establishing operational process control and improvement, implementation of best practices and increased customer satisfaction. Advised the management team on key planning issues and made recommendations on important business decisions. Successfully managed P&L for 5 profit centers through the Development of New Business, Merchandising, Optimized Inventory and Elimination of Waste.Ensured all department heads were fully informed of operational objectives through regularly conducted meetings, set performance goals, established performance reporting systems and monitored department performance against performance goals to ensure progress was made.Created policies and procedures to maintain regulatory compliance, increased revenue, improved interdepartmental relationships, maximizing employee performance, and increased customer satisfaction.Key negotiator managed contracts with vendors/suppliers and facilitated resolution of issues between departments. If you would like to brainstorm or collaborate on any of these perspectives, call me at 425-359-0831.

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Oversaw daily operations of three dealerships, $50M revenue—Cycle Barn of Smoky Point and Lynnwood, and Harley-Davidson of Seattle—engaged in sale of motorcycles, snow mobiles, atv's, jet skis and accessories for Yamaha, Suzuki, Honda, Kawasaki, and Harley-Davidson.Maximized ROI, P&L, daily operation, development and implementation of business and marketing plans for short- and long-term growth. Managed and controlled company assets; managed and developed employees. Set and approved compensation plans. Established and communicated operating policies and procedures. Approved all major dealership expenditures.Coached, counseled, and evaluated 12 direct reports and over 60 full time employees. Conducted strategic planning and resource allocation. Collaborated with dealer principal, made recommendations/changes to operating plan and related budgets. Ensured quality control of all company output as pertains to customer acquisition and delivery of services.Employed lean inventory principles to minimize capital costs of major units, lowering those costs by more than 15% year over year. Reduced expenditures by 30% over one-year period by consolidating two dealerships into one location, eliminating redundancies in administration, management, and staffing. A savings of $1.3 million per year.Re-merchandised showroom floor to create “stores within the store” by product usage (i.e. snow, off-road, street and cruiser) increasing sales and customer satisfaction by more than 20%.

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Utilized a staff of 3, to create and produce all marketing and promotion materials, electronic media, events, websites and emails for all 3 dealerships.Set Sales and Marketing goals and budget. Monitored department performance against goals.Maintained a highly profitable motorsports sales team of 13 associates. Trusted with complete responsibility for margins and sales volumes of multi-brand major units and financial products while maintaining regulatory compliance.

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Achieved more that $1 million in sales in the first year.Became 3rd of 15 in new and used motorcycles, ATV’s, jet skis and snow mobiles sales and margin in the second year.

Startup Company that develops, manufactures, and markets proprietary closed containment finfish rearing systems for commercial fish farmers.Researched global industry, wrote 10SB document, answered comments from SEC and NASD to assist President in taking this emerging technology company public. Built relationships with key industry players, scientists, and government officials in Canada and the US. Attained organization and project funding through developed relationships with NGOs, VCs, and multiple significant foundations. Developed corporate website and all collateral materials.Negotiated Joint Venture with Canadian company to build commercial research and demonstration facility—put in place all necessary permits and approvals with the Department of Fisheries.

Neenah, Wi, Us

Niche-based packaging, logistics and marketing services with annual sales in excess of $1 billionLed development, manufacturing, pricing, promotion, and marketing for Collateral Product Lines. Selected vendors and negotiated business relationships. Coordinated training, trade shows, and product communication materials. Conducted primary and secondary research on consumer needs and buying patterns, potential markets, and competitive environment.Grew new “one stop shop” collateral product line—manufactured entirely outside of corporation—from $0 to nearly $4 million in sales within three years.Key member of team that implemented “Retail Research Center”—organizational process flows and information systems that eliminated inefficiencies and costly mistakes—an integral service for investigating and evaluating new products for market potential and strategic fit.

Mba, Business Administration, Management And Operations

Bs, Economics