Richard Lui

Richard Lui Email and Phone Number

News Anchor | xCiti | FinTech-CareTech Founder | Author and Filmmaker @ MSNBC / NBC News
About Richard Lui

Richard is an interdisciplinary expert in narrative strategy, media handling, and crisis management, with domain expertise across the care economy, politics, technology, and workforce optimizationOften associated with his years as breaking news anchor at CNN and NBC News Group, Richard brings 25 years of experience turning critical challenges into actionable commercial opportunities.Recent collaborations with AMC, Apple, NBC, and Universal Pictures resulted in multi-million-dollar raises and precedent-setting national and regional distribution. His narrative and communications expertise spans global, regional, and local stakeholder strata, with work published in every major US city and country worldwide.As a founder and intrapreneur, Richard has led angel, VC, and institutional funder activations, driving product and service commercialization for startups and firms, including Citibank, IBM, and Marsh McLennan. His marketing leadership spans fintech, pneumatic, data, and deep learning technologies. He is a U.S. and Singapore fintech patent holder.Richard’s competency in domestic and international politics includes thousands of high-level engagements and collaborations with principal decision-makers, including mayors, governors, CEOs, trade representatives, and heads of state across Africa, Asia, Europe, and the Americas. His experience encompasses five U.S. presidential elections and power transitions in China, Southeast Asia, and India. Complementing this expertise, he has served as campaign manager, German Marshall Fund Senior Fellow, NACD Fellow, and University of California Policy Fellow.Because of his experience caring for his father, Richard has worked on new commercial platforms in the care economy for eight years—most recently, a data-driven project modeled on the human genome, leveraging big data and AI to catalyze a nascent $2.5 trillion sector. His contributions include directing two movies on caregiving and mental health that qualified for Oscars and a Grammy.His role as the first Asian American male to anchor a daily U.S. network news program informed his authorship of a 500-page research compendium on executive metrics for workforce inclusion and impact, featured alongside global conferences including Davos, Milken, CES, and Cannes Lions.Requested to speak at over 500 global events, Richard is recognized as a workforce thought leader whose expertise spans localities, media, generations, government, and political affiliations. With two decades of civil rights reporting, he is a trusted board-level voice on inclusive workplaces.

Richard Lui's Current Company Details
MSNBC / NBC News

Msnbc / Nbc News

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News Anchor | xCiti | FinTech-CareTech Founder | Author and Filmmaker
Richard Lui Work Experience Details
  • Msnbc / Nbc News
    Breaking News Anchor
    Msnbc / Nbc News Aug 2010 - Present
    New York, Ny, Us
    A non-opinion journalist, news anchor, and correspondent for MSNBC and NBC News, specializing in breaking news. Now serving uninterrupted as an anchor for almost two decades. Reporting from over 30 countries, national-international coverage includes five U.S. presidential elections, the Ukraine War, and the Bataclan terror attacks, over thousands of hours on-air. Conducted interviews with leaders ranging from global heads of state to local mayors and community leaders, across a wide range of issues.
  • Prisca
    Managing Member
    Prisca Oct 2017 - Present
    New York, Ny, Us
    A business specializing in narrative management, leveraging 30 years of expertise across business, community, academia, media, and politics. Collaborations to deliver strategic narrative results that drive corporate outcomes. Partner results include: the first-ever drive-in movie premiere at the Kennedy Center, #1 rated premiere on a major U.S. network, Oscars and Grammy recognitions, and measurable cultural shifts, positioning partners as narrative leaders.
  • Peacock
    Director And Producer, Unconditional
    Peacock 2016 - 2024
    New York, New York, Us
    An Oscars-qualifying feature movie distributed by AMC Theatres, Universal Pictures, Peacock, Amazon Prime, MSNBC, and PBS. The groundbreaking film explores mental health and caregiving, affecting 100 million Americans and representing $2 trillion annually. Produced by PRISCA with a $1.5M raise, partners and investors partnered for events at the White House, U.S. Congress, United Nations, and European Parliament.
  • Peacock
    Director And Producer, Sky Blossom
    Peacock 2017 - 2022
    New York, New York, Us
    Top 2021 Oscars Contender (Variety). Most widely distributed documentary at its time of release, with national theatrical support from Universal Pictures and AMC Theatres. Distribution partners include Peacock, Amazon, and others. Premiered in first-ever drive-in event at the Kennedy Center. Executive Producers: Montel Williams, David Hyde Pierce, and more. Bipartisan Congressional Honorary Co-Chairs: Nancy Pelosi and Mitch McConnell. Selected by 30+ festivals. Produced by PRISCA with a $3M raise.
  • Harpercollins Publishers
    Author, "Enough About Me"
    Harpercollins Publishers 2020 - 2022
    New York, New York, Us
    Published by HarperCollins | Zondervan. An anti-self self-help book with a business approach, featuring original research, data-driven case studies, and metrics to measure selflessness in personal and business contexts. The book focuses on actions and solutions, using caregiving and mental health as examples for practitioners. With an unorthodox mix of genres, it received ten literary awards, secured above-average local and national earned media, sold tens of thousands, and resonated across a wide range of readers.
  • German Marshall Fund Of The United States
    Senior Visiting Fellow
    German Marshall Fund Of The United States 2017 - 2022
    Washington, Dc, Us
    Provide expertise on bridging international policymakers, diplomats, and media leaders across the political spectrum. Focused on fostering U.S.-European transatlantic relations, delivering strategic insights that identified political common ground and enhanced cooperation. Hosted conferences for European decision-makers that resulted in the commitment to explore new policy frameworks on local and global governance, trends in the political economy, and the diplomacy surrounding these efforts.
  • Ucr School Of Public Policy
    Policy Fellow
    Ucr School Of Public Policy 2015 - 2019
    Riverside, Ca, Us
    Leverages expertise in media influence and public policy to drive research on civic engagement and community impact initiatives, contributing to strategies that shape policy development. Collaborates with academic, government, and community stakeholders to advance data-driven strategies for improving governance and public communication.
  • Mariana
    Head Of Marketing, Board Of Advisors Chair
    Mariana 2015 - Jan 2018
    A deep learning company specializing in account-based marketing for high-yield, one-to-one persona matching. Led marketing and strategic initiatives, completing the Seed Round Extension and targeting Series A funding, successfully bringing the company out of stealth mode. Directed the creation and implementation of positioning, branding, and marketing communications strategies. In 2018, MarianaIQ completed its exit plan and was sold.
  • Cnn Worldwide
    News Anchor
    Cnn Worldwide 2005 - 2010
    Atlanta, Us
    Anchored CNN’s breaking news coverage of global events, including the 2008 Gaza-IDF conflict, 2006 Hezbollah-Israel war, and India terror attacks. Anchored CNN Headline News’ 10am “Morning Express,” contributing to a 20%+ year-over-year ratings increase. Selected for the Robin Meade team, helping to drive the best performance in its 28-year history. First to anchor shows across all CNN Worldwide networks in one day.
  • Citi
    Chief Of Operations, Board Member, Msps (A Citi Carveout)
    Citi 2001 - 2008
    New York, New York, Us
    Co-founded the first bank-centric B2B/B2C payment company with a patented fintech model, serving as a replacement backbone to Visa/MC, incubated at Citibank. Led marketing and operations, advised Citibank Singapore on eBank strategy, and served on the board of directors post-exit. Relationship lead for Citibank Global Consumer Bank, ABN Amro, and Maybank. Oversaw development of mobile apps, P2P payments, and Natural Language Processing. Negotiated and managed the company’s exit valuation and sale.
  • Cna
    News Anchor
    Cna 2003 - 2005
    Singapore, Singapore, Sg
    A 24-hour regional English news network reaching 22 Asian territories, ranked #1 in Singapore and #3 in the Asia Pacific (Synovate research). Provided live, ground coverage of major political transitions in Taiwan, Malaysia, and Indonesia, delivering insights into geopolitical shifts. Breaking coverage of global crises like the 2004 tsunami, SARS, and bird flu. Co-anchored “Prime Time Morning,” which became the network’s #1 program; worked to drive viewership and audience engagement across diverse languages and markets.
  • Oliver Wyman
    Strategy Consultant
    Oliver Wyman 2000 - 2000
    New York, Ny, Us
    Advised a $500M private equity fund for a major German bank, providing strategic guidance on enterprise software investments. Developed a B2B exchange business plan that secured $21M in funding for the world’s largest wholesale merchandise resource center. Led market analysis across 10 verticals, representing $269B in retail spend, identifying key customer utility levels to drive investment decisions.
  • Lazarus Data Recovery
    Head Of Marketing
    Lazarus Data Recovery 1996 - 1999
    Analyzed market potential for a tech startup's three service lines, identifying data recovery technology as the core focus. Terminated underperforming services, leading to a 10X turnover increase in one year. Expanded the client base 25%, targeting Fortune 1000 and government clients, including Disney, HP, and NASA. Restructured the sales stream process and pricing model, resulting in a 50% revenue increase. Expertise in strategic realignment, client acquisition, and business optimization.
  • Clean Environment Equipment (Qed)
    Head Of Global Marketing Communications
    Clean Environment Equipment (Qed) 1993 - 1998
    Dexter, Michigan, Us
    Led a brand transformation for an oil industry pneumatic technology company, elevating its reputation from niche to global relevance, achieving #1 in the industry. Contributed to the global distributor development team, driving >2X sales growth over three years. Implemented a KanBan inventory program that tripled inventory turns and quadrupled cash flow. Expertise in brand strategy, sales development, and supply chain optimization supports clients in improving market positioning and operational efficiency.
  • Ddb
    Advertising Account Services
    Ddb 1991 - 1991
    New York, Ny, Us
    Specialized in client relationship management and strategic campaign development, collaborating with cross-functional advertising teams to create and implement integrated communications strategies across digital, media, and production channels. Managed budgeting and project timelines for campaigns across various industries, including major retail accounts in the automobile and supermarket sectors. Worked in trafficking and media planning departments.
  • Mrs. Fields Cookies
    District Trainer / Multi-Unit Manager
    Mrs. Fields Cookies 1985 - 1990
    Us
    Trained and supervised managers for 15 franchises across the San Francisco Bay Area, overseeing a 50-person team. Developed a production and staffing model that elevated store revenue ranking from 10th to 1st out of 600 locations. Managed the top-performing store, generating $1M in annual revenue. Became the youngest training center manager in Mrs. Fields' history at age 18.
  • Alan S. Wong For College Board
    Campaign Manager
    Alan S. Wong For College Board 1986 - 1988
    Two-term candidate running for a third term, which was unsuccessful. Developed and executed the campaign strategy, focusing on voter outreach, community engagement, and media relations. Managed a team of staff and volunteers, leading efforts in canvassing, phone banking, and events. Directed fundraising initiatives, securing funds to support advertising and field operations. Collaborated on public appearances and speechwriting.

Richard Lui Skills

Producing E Commerce Crisis Communications Social Media Video Production Human Trafficking Global Politics Press Releases Media Relations Mobile Payments Blogging Digital Media Corporate Communications Advertising American Politics Strategy Videography Editorial Process Video Editorial Management Consulting New Media Gender Equality Content Strategy Marketing Broadcast Editing Editorial Product Development Journalism Field Producing Social Media Marketing Broadcast Television Online Journalism Radio Breaking News Strategic Consulting News Writing Strategic Communications Marketing Communications Politics Public Relations Television Marketing Strategy Broadcast Journalism Electronic Payments Radio Broadcasting Media Production Newspapers Multimedia Storytelling

Richard Lui Education Details

  • University Of Michigan - Stephen M. Ross School Of Business
    University Of Michigan - Stephen M. Ross School Of Business
    Mba
  • University Of California, Berkeley
    University Of California, Berkeley
    Rhetoric With Honors
  • Universitat D'Alacant
    Universitat D'Alacant
    Sociology Program
  • City College Of San Francisco
    City College Of San Francisco
    With Honors

Frequently Asked Questions about Richard Lui

What company does Richard Lui work for?

Richard Lui works for Msnbc / Nbc News

What is Richard Lui's role at the current company?

Richard Lui's current role is News Anchor | xCiti | FinTech-CareTech Founder | Author and Filmmaker.

What is Richard Lui's email address?

Richard Lui's email address is rl****@****ich.edu

What is Richard Lui's direct phone number?

Richard Lui's direct phone number is +141551*****

What schools did Richard Lui attend?

Richard Lui attended University Of Michigan - Stephen M. Ross School Of Business, University Of California, Berkeley, Universitat D'alacant, City College Of San Francisco.

What skills is Richard Lui known for?

Richard Lui has skills like Producing, E Commerce, Crisis Communications, Social Media, Video Production, Human Trafficking, Global Politics, Press Releases, Media Relations, Mobile Payments, Blogging, Digital Media.

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