Richard Martinez Email and Phone Number

•Implement marketing and advertising campaigns by assembling and analyzing sales forecasts.•Marketing liaison promoting company products through company site, paid social ads, and external vendors (Costco, Walmart, Sam's Club, Amazon, TJ Maxx) •Oversee company Salesforce account for email campaigns (Email Studio & Journey Builder)•Prepare marketing and advertising strategies, plans, and objectives; planning and organizing promotional presentations.•Create image and video content, flyers, job opportunities to several job boards and social media platforms including Facebook, Instagram, Twitter, Indeed, LinkedIn, ZipRecruiter, Handshake, CalJobs, and Craigslist.•Manage social media accounts utilizing six figure advertising budget.•Research and develop strategies to engage and capture audience specific to company needs. •Work with Human Resources to direct all job inquiries and applicant submissions.•Research and execute Job Fair opportunities both on and off premise. •Build marketing and hiring campaigns for key seasonal hiring events. •Track and analyze costs to identify best cost practices. •Connect with local job markets to engage recent candidates on job markets. •Partner with local colleges and universities to source new employees. •Copywriting for employee handbooks, on-air ads, and all marketing collateral.

•Manage loan officer’s social media accounts, text & email marketing campaigns.•Manage and update company CRM (Salesforce). •Content creation for social platforms, •Graphic design and copy writing branded materials for clients. •Support local Realtors with marketing kits. •Plan and execute promotional events and activities for agents and past clients. •Coordinate and host team workshops for Realtors on social media management.•Manage and oversee lead program ensuring an average of 8-10 loans per week get processed. Our team reached Diamond Club status in Q1-Q4 2020 with an average of $36M in loans per quarter. •Handwrite all celebratory cards, order/deliver thank you and housewarming gifts with Loan Officer. •Manage past client’s anniversaries, birthdays, and keep in touch via marketing campaigns building relationships and future business and referrals.

•Directly support VP of Marketing with visual merchandising projects, photography shoots, and campaign execution throughout shopping center.•Manage partnerships with local media (radio, television), retailers, and advertising partners.•Liaison between property tenants and marketing clients ensuring Proof of Posting (POPs) and recaps are provided for each campaign in a timely manner. •Oversee large scale event execution from partnering with vendors, managing and scheduling volunteers, and booking retailers and various local businesses. •Manage social media accounts for Orange County property including Facebook, Instagram, Twitter, and company website.•Copywriting and proofreading marketing collateral. •Draft proposals, Letters of Intent (LOIs), and contracts for marketing clients and tenants leasing digital and static interior and exterior advertising spots along with contracts for new inline and common area tenants. •Manage front office area, answer high volume calls and emails in a timely manner, vendor requests, insurance management, monthly retailer sales data entry, order and restock office supplies as needed, and office software/equipment trainer. •Manage property retailer accounts and support Accounting Department ensuring rents and CAM fees are paid on time and creating manual bills for late payments

• Facilitated 300+ digital and A/V campaigns for retargeting, behavior targeting, video/preroll, and mobile for clients such as Disney, NBA, and Capitol Records.• Educated clientele on marketing strategies and provided customized solutions for increased clicks and impressions. Drove growth by focusing on customer service, strategizing, and teamwork.• Oversaw client billing, metrics, and invoicing to ensure proper billing.• Created campaign recaps for clients following each digital campaign.

As an intern in the marketing department, my responsibilities included organizing, updating, and sending out reports biweekly to clients and prepare a weekly report with updates and summaries of the overall status of all active campaigns. I assisted in reviewing client creative when received for a campaign. I worked side-by-side with VP of Marketing, and discussed recommendations and suggestions to better the success of each campaign. I maintained a one-on-one communication with an agency in NY to ensure all reports were received and accurate. I assisted in keeping track of all budgets allotted with each campaign to ensure proper spending was in order. I sent screenshots to clients once a campaign went live to show where their ads were being displayed on the Internet. I filed copies of all reports within their respected folders to keep archives organized and easily accessible.