Working within the marketing analytics team extracting, combining and analysing large datasets in order to deliver greater understanding of customers and processes. Developing insightful strategies based on analysis and liaising with internal and external stakeholders to help shape decisions and improve product/business performance.Using advanced statistical techniques such as clustering, CHAID, regression, propensity and predictive modelling to deliver improved business performance.

Leading a team of MI analysts in order to ensure efficient and timely reporting to senior stakeholders at executive level. Responsible for recruitment, selection and training of new analysts.Establishing and developing both external and internal client relationships whilst helping to drive future business performance strategy.

Responsible for the design, implementation and maintenance of complex reporting suites using advanced SAS, Excel, Access and PowerPoint skills. Investigating, mapping and analysing complex business processes/issues in order to provide recommendations/solutions and improve performance.