Richard D. Maxwell, Msc. Email & Phone Number

Fort Worth, Texas, United States

Marketing, sales, branding and advertising strategy development and execution.

United States

Marketing and sales of AI powered solutions, for utility and electric vehicle grid optimization planning and implementation. BluWave-ai was founded in 2017 in Ottawa Canada. BluWave-ai is leading the global energy transformation by enabling the proliferation of distributed and renewable resources, electric transportation and smart load.

Fort Worth, Tx

The PAVLOV Agency specializes in providing advertising, branding, PR, and strategic marketing planning for the transit/transportation industry. Team leader responsible for business development and marketing strategy of US and Canada transit accounts vertical market. Services provided include traditional and digital marketing, branding, lead generation, paid social media, website development, SEO and marketing research.Developed consulting and sales partnership with BluWave-ai, a global artificial intelligence SaaS solution for electric vehicle optimization planning and implementation.

Fort Worth, Tx

Directed marketing and communications department for regional multi-modal transit authority. Strategic lead for T's marketing, traditional and digital advertising, PR and branding efforts. Identified, designed and executed new processes to impact sales and marketing effectiveness, maximize ROI and KPI benchmarks and evaluate marketing activities performance level against customer budget. Analyzed marketing performance data to develop insights, evaluate results, optimize recommendations and identify opportunities for growth and expansion. Planned and executed marketing campaigns to deliver awareness, engagement and to generate measurable demand. Worked closely with customers, sales and product specialists to drive the planning and execution of new product introductions. Endeavored to translate product information into insightful value propositions for specific target audiences.Assessed multi-channel approach to market for our different propositions and capture the needs of the different customers, to define marketing strategies and tactics to expand the share of wallet.Management and communication skills to meet deadlines, work under pressure and work independently, and communicate project progress updates to teams and clients.

Oklahoma City, Oklahoma Area

Responsible for developing, implementing, and coordinating marketing plans, advertising, public relations, and promotions to increase ridership for family of transit services.

Oklahoma City, Oklahoma Area

Managed marketing and customer service/inside sales department staff in support of wholesale petroleum computer systems (SaaS) sales.Developed successful marketing campaign to retain customers needing Y2K upgrades. Managed ad agency in development of advertising and communications programs including web site re-development. Developed quarterly newsletter and updated all sales collateral materials. Managed trade show marketing efforts including show schedule, booth design, graphics, and marketing. Produced inside sales from existing customers of $2,000,000 in 1999 YTD sales. Directed activities of 3 telemarketers developing $1,000,000 new business in 1999 YTD sales.

Oklahoma City, Ok

Launched new fleet fueling venture "GO! Systems" from start-up to $30,000,000 sales.Developed and implemented initial marketing plan for inception of service including a network of affiliated gasoline, diesel and CNG fueling locations creating over 3800 customers throughout the United States. Recruited, trained, and managed commissioned direct sales representatives. Designed compensation plan and marketing information systems including sales reporting, marketing databases, sales forecasts and budgets.

Bba, Marketing

Activities and Societies: President of OU American Marketing Association (AMA), southern regional chapter of the year. Dean's List

Msm, Marketing Management And Organizational Development And Transformation

Activities and Societies: Dean's List 4.0