Richard Boyd Email & Phone Number

Bolton, Greater Manchester, United Kingdom

We help our clients to get quicker and better results from their marketing by generating leads for them using a variety of online and offline methods.Our clients range from sole traders to small and medium-sized businesses and professional services firms in sectors such as construction, insurance, serviced offices, logistics software for energy companies, executive development, and leisure. They are generally based in Lancashire, Greater Manchester, Cheshire, West Yorkshire and North Yorkshire. We provide the services of a comprehensive marketing department for businesses who need an experienced team to help them achieve their corporate goals - but don’t want the overhead and risk of employing a marketing team in-house. This includes web designers, plus specialists in search engine optimization and search engine marketing, pay-per-click (PPC), lead generation, direct marketing, social media marketing, video marketing, public relations consultants, copywriters and graphic designers.

Nelson, Lancashire

Advised authority on 6-figure marketing spendProvided strategic marketing & PR advice to Chief Executive and Senior Management Team of the organization - often on complex, controversial and sensitive issuesDeveloped and implement marketing and comms plans to promote the multi-million-pound organization and its departments within timescales and budgets, utilizing the full marketing mix of PR, advertising, direct marketing, and e-marketing to a wide range of stakeholders: local residents, council employees, council leaders, senior management and partner organizationsWorked with the in-house marketing team of graphic designers, photographers, printers, and distributors to provide a wide range of corporate publications for the public, council staff, and partner organizations Managed the team of 6 marketing specialists for two periods of maternity leave Produced the organization's internal and external written communications plansManaged Press OfficeResponsible for devising and implementing PR campaign to explain to local residents Government’s Housing Market Renewal Initiative

Manchester, United Kingdom

Clients included The Co-operative Bank, HSBC, actuaries Watson Wyatt, solicitors Berrymans Lace Mawer, Institute of Chartered Accountants in England and Wales (Manchester branch), BZW Corporate Finance and BZW Private Equity. Secured two major accounts with HSBC: regional PR campaign and national events management programme. Fees were circa £80,000.

Manchester

Responsible for firm’s public relations in North West region including annual £25,000 budgetDevised and implemented annual regional PR planCoordinated internal communications between the firm’s 700 staff across 4 northern officesSecured regional, national and European media coverage for the annual survey of English football club accounts - included Financial Times, Reuters TV, International Herald Tribune, Le Monde and Le Figaro. Equivalent Advertising Value of campaign was circa £120,000

Southport

Gained qualification ‘National Certificate In Newspaper Journalism’ (awarded by National Council for the Training of Journalists)In all but namesake, district news editor for Southport editionSole responsibility for identifying and writing 2 broadsheet pages of copy each dayIdentified and arranged photographic opportunities on a daily basis

Post-Graduate Diploma, Marketing

National Certificate In Newspaper Journalism, Journalism

Awarded by The National Council for the Training of Journalists

Education record