Richard Mcvey

Richard Mcvey Email and Phone Number

VP, Audience Development, SEO and Content Analytics @ The Arena Group
Nashville, TN, US
Richard Mcvey's Location
Nashville, Tennessee, United States, United States
Richard Mcvey's Contact Details

Richard Mcvey personal email

n/a

Richard Mcvey phone numbers

About Richard Mcvey

Successful and versatile digital communications professional with vast experience managing national brands. Excels at leading content teams across multiple platforms (web, social, print), defining content strategies, optimizing workflow, SEO, digital partnerships, and online traffic growth in the pursuit of increased readership, brand awareness, and revenue.

Richard Mcvey's Current Company Details
The Arena Group

The Arena Group

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VP, Audience Development, SEO and Content Analytics
Nashville, TN, US
Richard Mcvey Work Experience Details
  • The Arena Group
    Vp, Audience Development, Seo And Content Analytics
    The Arena Group
    Nashville, Tn, Us
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  • The Arena Group
    Vp, Audience Development, Seo & Content Analytics
    The Arena Group Apr 2024 - Present
    New York, Ny, Us
    Leading audience development and SEO teams across The Arena Group's portfolio of sites, including Parade, Men's Journal, The Street, and Surfer.
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  • Parade Media
    Vp, Audience Development, Seo & Content Analytics, Parade.Com
    Parade Media Aug 2019 - Apr 2024
    New York, Ny, Us
    • Helped to create and execute an overall growth strategy that led to a 150% audience increase in the first 12 months, 600% increase in 24 months and 900% increase in 28 months.• Lead daily SEO improvements and aid the content team with future planning.• Parade.com was ranked No. 8 among all websites in percentage change increase in Google visibility in 2021 in the IndexWatch. And No. 30 in absolute change. (https://www.sistrix.com/blog/indexwatch-2021-the-seo-winners-in-googles-us-search-results/#Top-25-Winners-Absolute-and-Percentage)• Provide regular content analytics reports to inform editorial direction. • Developed and oversee growth-driving relationships with SmartNews, NewsBreak, and Flipboard, among others.
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  • Amg/Parade
    Vp/Content Director, Athlon Sports & Life Group
    Amg/Parade Sep 2016 - Aug 2019
    New York, Ny, Us
    • Led content direction of website, social, and award-winning magazines from editorial concept to completion.• Planned editorial calendars across all platforms, led creative initiatives and story pitch meetings, SEO (and SEO training), content analysis, and oversaw budgets.• Oversaw content creators who produce 5,000+ online posts, 10,000+ social posts, and 2,400 print pages annually.• Set monthly online traffic record with nearly 10 million pageviews and 2.5 million uniques to AthlonSports.com, increasing traffic 360%.• Led SEO-based content strategy that improved Google SERP rankings, increasing search traffic 620%.• Developed traffic-driving relationships/partnerships with AOL, Yahoo Sports, Fox Sports, Bleacher Report, and Sports Illustrated. • Created and executed social media initiatives to increase reader engagement. Social media footprint grew 400%. Directly responsible for getting both Facebook and Twitter pages verified.• Beat AthlonSports.com's single-day traffic record in my first week.• Worked closely with art director, photo editor, social, and content teams (as well as marketing and advertising) to ensure that all areas have a clear vision and work in unison.
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  • Amg/Parade
    Editor In Chief, Athlon Sports & Life Magazine/Athlonsports.Com
    Amg/Parade Dec 2014 - Sep 2016
    New York, Ny, Us
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  • Amg/Parade
    Director, Digital Development & Content
    Amg/Parade Feb 2012 - Dec 2014
    New York, Ny, Us
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  • Maxim Inc. (Maxim Magazine)
    Digital Editor
    Maxim Inc. (Maxim Magazine) 2008 - 2011
    New York, New York, Us
    • Maxim.com is an online destination for everything from the coolest new gadgets to the world’s most beautiful celebrities; from sports to humor, movies, and TV shows. As a senior-level manager, my responsibilities included assigning stories to writers, editing, creating viral content and utilizing social media, SEO and link partnerships to increase traffic. • During my tenure, Maxim.com’s core audience grew from an average of 2.5 million visitors a month to more than 7 million. • As the top traffic-generating editor, personally created 60+ posts that garnered at least 50,000 pageviews each, with many grabbing more than 100,000 pageviews. • Also served at Digital Editor for Blender.com, a web destination for music lovers, focusing on legendary musicians and the hottest newcomers. My responsibilities included assigning stories to writers, editing, creating editorial calendar and occasional writing.
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  • Publishing Group Of America
    Editor
    Publishing Group Of America Aug 2003 - Dec 2008
    Us
    • Editor of "American Profile" magazine, which celebrated hometown life and boasted a weekly circulation of 10 million. My responsibilities included creating an editorial calendar, assigning stories to a nationwide network of 200 remote writers, editing, and helping coordinate appropriate artwork. • In 2006, created and oversaw "Texas Profile" magazine, which launched with a monthly circulation of 250,000.• Also served as co-editor of the book "Hometown Heroes: Real Stories of Ordinary People Doing Extraordinary Things All Across America" in 2007.See notable cover/feature stories in "Publications" section below.
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  • Music Row Publications Inc
    Managing Editor
    Music Row Publications Inc 2000 - 2003
    • "Music Row" is a magazine and online destination serving Nashville's music industry. My responsibilities included writing, researching, story development, interviewing, editing and managing writers for monthly music trade magazine, daily updates for website (www.musicrow.com) and two weekly e-mail newsletters. Also wrote album and live concert reviews.• Featured and interviewed on CMT and CMT Canada as a music expert.
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Richard Mcvey Skills

Blogging Editorial Journalism Magazines Social Media Content Strategy Editing Publications Writing Email Marketing Publishing Web Content Newspapers Storytelling Copywriting Digital Strategy Seo Freelance Writing Interviews Ap Style Books Text Editing Web Content Writing Ap Stylebook Celebrity Interviews Content Creation Content Management Communication Strategic Planning Public Speaking Management Leadership Social Media Marketing Marketing Strategic Communications Copy Editing Twitter Facebook Analytics Strategy Google Analytics Project Management Wordpress Adobe Indesign Cc Microsoft Office

Richard Mcvey Education Details

  • University Of Tennessee, Knoxville
    University Of Tennessee, Knoxville
    Journalism

Frequently Asked Questions about Richard Mcvey

What company does Richard Mcvey work for?

Richard Mcvey works for The Arena Group

What is Richard Mcvey's role at the current company?

Richard Mcvey's current role is VP, Audience Development, SEO and Content Analytics.

What is Richard Mcvey's email address?

Richard Mcvey's email address is ri****@****ast.net

What is Richard Mcvey's direct phone number?

Richard Mcvey's direct phone number is +161548*****

What schools did Richard Mcvey attend?

Richard Mcvey attended University Of Tennessee, Knoxville.

What skills is Richard Mcvey known for?

Richard Mcvey has skills like Blogging, Editorial, Journalism, Magazines, Social Media, Content Strategy, Editing, Publications, Writing, Email Marketing, Publishing, Web Content.

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