Retail today is about achieving success through informed moments of truth. Those moments between customers, stores, associates, and inventory are opportunities for retailers to positively impact the shopping experience and execute secure, seamless unified commerce.Our connected, scalable solutions and strategic insights help retailers confidently move into the future, bringing together online, mobile, and in-store shopping for personalized, enhanced shopping experiences.

Deep knowledge of relevant market trends, standards, partners, and competitors. Extensive mobile and web-based client application and hardware experience. Familiar with SaaS-based subscription pricing, billing, and account management functions. I enjoy working directly with customers and being driven by customer expectations. I worked with developers to add training and eCommerce features to our SaaS product. I’m skilled in innovative demonstration design and adept at demonstrating software for key clients, partners, and at industry trade shows. With excellent written and verbal communication skills, I represented my company at industry organizations such as the Auburn U. RFID Lab meetings, RAIN Alliance, and GS1 Connect.

Defined customer pain points and solution value messaging by evaluating market and technology trends, competitive landscape, and global voice of market studies. I built relationships with key external stakeholders, industry working groups, and industry organizations associated with RFID in Retail. I had oversight of our Store Performance Advisory Council group. I held quarterly global internal webinars to promote new product developments. In addition, I collaborated on trade show demonstrations and presented at NRF, EuroShop, and other venues. I wrote and directed a promotional video, staying within strict time and budget constraints. Finally, I championed our RFID solution internally within the broader Sensormatic strategic field of view.

The RAIN Alliance Marketing workgroup helped drive promotion, awareness, and education initiatives to accelerate UHF RFID growth and adoption in business and consumer applications worldwide.

Managing sales training programs, I helped design effective training programs that included adoption measurement and follow-up reinforcement. I interviewed sales leaders to understand their business hurdles and suggested training options. I owned training program vendor relationships and negotiated contracts. I was responsible for executing “Boot Camps” for new salespeople. Similarly, I hosted a global “Night School” webinar series where I collaborated with Subject Matter Experts to present detailed information on various solutions and our sales process to experienced sellers. I maintained an internal web portal to distribute webinar and training recordings, sales process, change initiatives, and sales enablement materials.

For the eCommerce product suite, my role connected sales strategy with execution. I built relationships with key stakeholders and subject matter experts, then employed their knowledge to produce practical selling tools. Within this matrix organization, I worked cross-functionally to create relevant sales processes, tools, and marketing content mapped to selling conversations. I partnered with sales managers to understand the needs of their top sellers. My work helped raise market awareness of our platform, resulting in more RFP inclusions and deals.

Responsible for a team that supported B2B marketing, including website development and content creation. Helped develop demand generation campaigns using marketing automation tools, Salesforce.com, and social media services. Strategic and competitive intelligence research in support of M&A and Sales opportunities. Expert web, multimedia, and creative design using multiple tools. Technical planning and execution for webinars, conferences, and trade show events. I provided critical technical support for strategic sales engagements. RedPrairie acquired Escalate Retail in 2011.

I managed a team providing strategic technical support and deliverables to the sales force in time-sensitive demonstrations and major industry events. My team developed innovative, reliable, repeatable processes and tools for product demonstrations. Our sales force employed these to increase sales wins. GERS merged with Blue Martini and Ecometry to form Escalate Retail in 2006.