My day at Growth Pro look into formulating strategies as well as tactical implementation for e-commerce & direct-to-cinsumer websites to win at keywords that matter to bring in prospects that then convert into sales.

Starting this role was the beginning of my professional involvment in digital performance marketing. It was here steep learning curves ought to be managed to in delivering results that matter i.e. bottom line related performance indicators to help clients grow sustainably through digital marketing.

At Una Brands, I oversee Performance Marketing & Online Marketplaces (shopee, lazada, tiktok) for our APAC D2C Portfolio which encompasses multiple brands across Home & Living, Motherhood and Personal Care.

Translating business requirements gathered from business development and customer engagement activities into software technical development requirements to improve customer experience of the software measured by customer retention, and acquisition costs.

The First and Only (to-date) Corona Virus (COVID-19) tracker recognized by WHO. A 460+ strong team of volunteers working towards providing public with easy to consume verified information on COVID-19 worldwide. Website currently serves 1.2 million users across the globe. This is an ongoing effort until the end of COVID-19. Let's together do our part in ending COVID-19.

Sept 1 2021. To say parting with the CatJira name is easy would be a fallacy. As I update description here, in short this has been a journey that opened many doors as well as got me to learn up things I may otherwise miss on if a different path was to be taken. Three among the many learnings during the period for me:1. Personal alignment between team members determines the speed and direction of a company. 2. Sometimes it takes crazy and grit to build a market. Determination helps. 3. Always be open to listen to what the market seeks that is aligned with capabilities. It was a company started just like many, over coffee conversations. Started with looking into empowering businesses with softwares that would help them make sense of the digital world. We pivoted few times, we iterated many times. If one asks me why 6+ years on this? It is because I see a gap in the market that existing providers ignore: company decision makers.CatJira started as a self-serve influencer marketing platform. But we had to pivot this in 2016 because the problem that exist during that time persists today: businesses want agencies on this and few would self-serve. Between the pivoting to a influencer marketing agency or social media analytics SaaS, we chose the latter. Was the journey smooth with beds of roses? I wish :) During the years, working the revenue up, building the product, as well as financing it through contract work thought me much. It also got me to learn that the hardship one chooses to pursue an ambition tell much about their commitment towards it. One thing that truly got me going on this for many years is because of a client that stayed and believed in what we do. Because of them, it validated the gap I saw in the market for many years. CatJira as a company/brand may be a past. But the ambition stays on in the form of Jaksana with a brand new team that is aligned personally and professionnally to the vision.

A dedicated resource to ensure smooth delivery of digital services to a key account in the areas of:1. Social Media,2. Search Engine Optimization,3. Data Analytics (Social, Web, CRM),4. Web Development & Maintenance,5. Web/cloud Solutions development, and6. Other areas of digital that I may have skillsets in. Usually is the whip to ensure deliverables are:1. Completed within stipulated timeline, 2. At quality required, and 3. Keep everyone sane and happy at the same time. Communication coordinator between non-technical & technical team members. Yes, both sides speak different languages at times.

Design, manage, and maintain analytics solutions for clients.- Web analytics - Social analytics- CRM

Current responsibilities include:• Develope in-house email marketing capabilities • Business Development - Client pitches, Consulting and Reporting• EDM/CRM Audits• Campaign Management • Operational improvement initiatives

Current responsibilities:• Business Development - Client pitches, Consulting and Reporting• SEO workshops and coaching - focused on off-site and audience engagement• SEO Auditing• Campaign ManagementLion&Lion is a global digital marketing agency with a focus on measurable ROI-based online marketing campaigns. Lion&Lion's core used to form the senior management team of some of the world’s most successful internet companies including Groupon as well as 35+ other leading internet companies in APAC, LATAM and Europe. The team behind Lion&Lion has an exceptional track record in navigating online channels including branding, social engagement and performance marketing.Selected Lion&Lion Clients:Air Asia - Asia's largest low fare no frills airlineIKEA - World’s largest furniture retailerAXA - French global investment, retirement, and insurance groupReckitt Benckiser - Multinational consumer goods company Lelong.com.my - Auction & online shopping in Malaysia

What I do here:- Part-timer with Leaderonomics on a need-basis- Support business simulations and coaching sessions as facilitator- On-site execution planning and execution of sessionsFounded with principles of social entreprenuership, Leaderonomics' sole purpose is transforming nations through leadership development. Driven by a diverse team of seasoned trainers, Leaderonomics have provided positive impact to clients and participants via unconventional methods of deliveries, including some developed in-house to achieve desired results.

Talent and Organization- Training module development and team support- Product User Acceptance Test- Cross team synergy with Business Process Re-engineering, and Tech Development- End user training workshops

Responsibilities:• Departmental pipeline management• Strategic initiatives to improve departmental performance• Develop and initiate catered to personal and professional development resulted in 40% of team members taking up leadership position in the following term• Incoming exchange: Manage stakeholder relationships and interests in providing the best exchange experienceAIESEC in Malaysia the largest and one of the most active youth organizations that delivers life-changing experiences through leadership and exchange experiences via its vast global network. With global partners such Accenture, members of AIESEC experiences accelerated growth in self and professional development in meeting future demands of the global workforce.

Islamic Banking and Finance:• Market research and development for South East Asia Market• Product research of ETF (Exchange Traded Funds) and Commodity Market (Bursa Suq Al-Sila)