Accountable for the end-to-end scientist experience (SX) across a wide range of laboratory, discovery and development systems. Driving change and building a design community of (45+) product designers; championing UI continuity, establishing design standards, creating style guides and driving a user-centric approach to establishing a holistic and improved experience in a challenging hybrid software landscape.

Driving a product-centric approach to the delivery of timely value to pharma and vaccines R&D scientists through scientifically accurate data, AI/ML and visualisation products that lead to novel scientific insights.

Product design, UX/UI, branding, marketing and development for SaaS collaboration tool for fashion industry start-up. Single page app B2B, B2C, web app and native mobile apps. Co-founder duties: managing the design, ideation, testing and features of the product, running the development team, creating marketing materials, investor pitching, all direct marketing materials and campaigns, running the financials and legal.

- UX/UI of AI voice generation plugin and engine. Website, branding and marketing/pitch materials.- UX and product design for sharing-economy app, board of advisors. - Research, invention, ideation, design, UX, prototyping and front-end coding of web app for a new, rich, video on demand / TV streaming interface.- Design, wireframe, UI/UX and high-fidelity prototyping of responsive developer portal.

Created digital toolkit and implementation framework for improving merchandising beer in online grocery stores (internationally) by utilising best-in-class web presence, UI and UX for AB-Inbev (Budweiser). Deep research and innovation in FMCG online and offline merchandising.

Providing strategic UX and design consulting to agencies and clients. Including services, apps and websites in the sports-gaming, telecoms and finance sectors. Invention, design and build of two consumer productivity apps and two B2B mobile services using Java, native and cross-platform frameworks and multiple IP service integrations. Invent, design, build and market launch of two new mobile games. Games have full social network capabilities, in-app purchasing, and deep integration into app-store mechanisms and reporting.

Responsible for all UX work at Vodafone Group. Leader of the central UX team to support UX across Vodafone businesses: online, B2B, Global Enterprise, consumer and whole phone design for Vodafone branded devices. Responsible for the design of mobile apps, fixed web, mobile web, and desktop.Ran an internal team of 27 interaction designers, researchers, design managers and visual designers plus a large group of contractors.Developed Vodafone Digital Design guidelines and re-engineered the design specification process across all platforms.

Responsible for creating a new UX team for the Vodafone Business Products and Services division. Key projects include UX design for Vodafone One-Net, cloud services, mobile broadband and machine-to-machine (M2M).

Ran a consumer design team working on Vodafone 360 social network. Key responsibilities include the Wayfinder Navigation software re-design, music and games.

User Experience (UX) Designer focused on crafting leading edge UIs for embedded devices. Current projects include a ‘from scratch’ design of the navigation (GPS) / embedded-phone / infotainment head-unit for the 2008 Ferrari S.p.A. 612 Scaglietti motorcar. The system features an industry first, unique, predictive user interface. Responsible for the detailed design of the entire sat-nav UX.

Responsible for all aspects of the product UX for this $1.7 billion company. Managed user research, advanced development, concept development, interaction design, prototype development and usability testing for all product UIs. Continued the growth of the interaction design team to nineteen diverse members.

Founder of a freelance, user interface, web and media design company.

Third most senior employee of start-up, software, company that pioneered the PDA to PC “sync” software market. Reporting to the President, was responsible for all UI design, product marketing, technical support and customer service. (Purchased by Pumatech.)

Developed an interactive, X-Windows based, Integrated Development Environment software product and prepared it for and launched it in the US market.

Reporting to the president, managed the customer service team for this $30 million technical software company.

Pre-sales support engineer for software (compilers and development environments), responsible for all technical aspects of product sales, installation, customer interaction and trouble-shooting

Purchased by SD-Scicon and later EDS.